67% of companies are actively engaged in bringing analytics to the supply chain, either through organization-wide or supply chain specific initiatives or conversations, but only 17% of companies have actually implemented analytics. What does that mean for your company? That analytics is the future of supply chain, and you will need to act fast to capitalize on the competitive advantage it offers early adopters.Our Supply Chain Analytics & Optimization Summit, taking place January 20-22, 2016 in Phoenix, is designed to give next generation supply chain leaders the tools they need to mature into strategic, insightful, forward-looking executives for the new, agile marketplace.

1. WWW.SUPPLYCHAINANALYTICSOPTIMIZATION.COM • 1 800-882-8684 • ENQUIRYIQPC@IQPC.COM
Steven
Carnovale, Ph.D.
Assistant Professor of Supply &
Logistics Management
PORTLAND STATE UNIVERSITY
Understand the Business Benefits
of Descriptive, Predictive &
Prescriptive Analytics
Tony
Benedict
Vice President, Procurement
& Supply Chain
HONORHEALTH
How What I Know Today Allows
Me to Look to the Future
Locate and Communicate the ROI
of Supply Chain Analytics
Scott J.
Preston
Chief Supply Chain Officer &
Chief Procurement Officer
TRONOX LIMITED
Form the Foundation of
Collaborative Analytics by Building
Partnerships
Judith
McCratic
Director Customer Supply
Planning
KRACO ENTERPRISES LLC
FRAME THE
CONVERSATION
& DEVELOP
THE BUSINESS
CASE
GET STARTED
& ENHANCE
UNDERSTANDING
ENACT
TRANSFORMATION
& BUILD A TRULY
ANALYTICAL
CULTURE
Build a Truly Analytical Culture in
Your Supply Chain Organization
and Beyond
Naveed
Goraya
Director, Supply Chain
CAPTEK SOFTGEL
INTERNATIONAL
Mark
Hersh
Director, Supply Chain Strategy
THE CLOROX COMPANY
Consolidate Analytics to Drive
Increased Value within an End-to-
End Supply Chain Structure
Giving next generation supply chain executives the analytical tools necessary to mature
into strategic, insightful, forward-looking leaders for the new, agile marketplace.
January 20-22, 2016 • Phoenix, AZ

2. WWW.SUPPLYCHAINANALYTICSOPTIMIZATION.COM • 1 800-882-8684 • ENQUIRYIQPC@IQPC.COM 2
Dear Colleague,
Historically, supply chain was a support system designed to meet demand with supply in the most
cost effective manner possible. While this is still an aspect of supply chain, now more than ever
supply chain leaders are demanding strategic positions within their organizations. To get there,
however, they need to build up not only their business knowledge but their analytical capabilities.
With the digitization of the supply chain, leaders have a plethora of information that allows them to
look not just to the past, but to the future. In short, supply chain maturity is directly related to
analytical maturity.
Special thanks to the people who
helped develop and hone the program:
… and all of the other professionals that
we spoke with as we built this event!
Scott J. Preston
Chief Supply Chain Officer
Chief Procurement Officer
TRONOX LIMITED
Jonathan Shoemaker
CTL, Transportation Analyst
GENCO
Principal and Founder
SILK ROAD MERCANTILE
TRADING
Raj Govindarajan
Sr. Manager
Supply Chain Initiatives
ULTA
Sean Harapko
Principal, Advisory Services
ERNST YOUNG
Scott Etheredge
Senior Director,
Procure to Pay
ASCENSION MINISTRY
SERVICE CENTER
Consider sponsorship to:
• Educate the Market - Share your
expertise with our audience of
decision makers and influencers by
POSITIONING YOURSELF AS A
THOUGHT LEADER
• Branding Opportunities – Have your
company logo included on the event
website and on various materials at
and before the event to INCREASE
AWARENESS IN THIS GROWING
INDUSTRY
• Network with Key Decision Makers
– Sponsorship offers an opportunity to
send representation from your group and
benefit from FACE-TO-FACE ACCESS
TO DECISION MAKERS
• We’ll Bring Your Targets to You –
Our marketing team will work with you
to provide content for your website,
incorporate your wish lists into our
overall marketing plan, and FEATURE
YOUR BRAND WITH YOUR TARGET
AUDIENCE
For more information on sponsoring or
exhibiting at this or upcoming events, please
contact Terence Wu at 646-378-6021 or
terence.wu@iqpc.com.
That is why we have designed our supply chain event to look specifically at analytics.
If your organization is looking to strengthen its competitive advantage through supply chain analytics,
this is an event you cannot afford to miss. We look forward to seeing you in Phoenix!
Kind Regards,
Jessica Powell
Conference Producer
IQPC
During our Supply Chain Analytics Optimization Summit, taking place January 20-22, 2016
in Phoenix, we will be taking on top-of-mind topics geared toward addressing barriers to
implementation such as:
• Developing a robust understanding of the difference between descriptive, predictive
and prescriptive analytics to locate their use and business benefits
• Locating and communicating the ROI of supply chain analytics to build the business case
and harness the power of analytical evolution
• Building an “everyone is an analyst culture” to instill the appropriate respect and
skepticism for metrics and measures
67% of companies are actively engaged in bringing analytics to the
supply chain, either through organization-wide or supply chain specific
initiatives or conversations, but only 17% of companies have actually
implemented analytics.*
P.S. - Just getting started with analytics?
Join our pre-conference workshop day to
develop the foundation you need to move
forward. Details on page 3.
ADVISORY BOARD
ARE YOU A SOLUTION-
PROVIDER IN THIS SPACE?
*Accenture’s Big Data Analytics in Supply Chain: Hype or Here to Stay?
You believe that supply chain analytics will provide you with a competitive
advantage in today’s agile marketplace
You want to build analytical culture within your organization, one person at a time
You seek practical advice as you build out your analytical capabilities
You want to look forward, not backward
You believe that supply chain must be involved in strategic business decisions…
and that analytics is the tool that will allow you to get there
ATTEND OUR SUPPLY CHAIN ANALYTICS OPTIMIZATION SUMMIT IF:
January 20-22, 2016 • Phoenix, AZ

3. 1:00pm Workshop A Registration
1:30pm WORKSHOP A- The Power of Analytical Evolution: Locate the Benefits of the Analytics Revolution on
Supply Chain
Analytics involves a large, upfront investment; you need to get the right people, processes and technology in place in order to begin building a
foundation for an analytical future. Given these hurdles, it can be easy to throw up your hands. During this workshop, we’ll help you combat
that feeling by focusing on the power that analytical evolution can bring your organization, including:
• Getting started by looking at the WHY of analytics to develop the right plan for your organization
• Developing the core questions you need to answer as you move forward with your analytics implementation
• Monitoring your launch to assess and course correct in real time
Jonathan Shoemaker CTL
Transportation Analyst, GENCO
Principal and Founder, SILK ROAD MERCANTILE TRADING
3:15pm Break Workshop B Registration
3:30pm WORKSHOP B- Develop Your Roadmap to Next Generation Supply Chain Analytics
Analytical capabilities often follow a standard trajectory: first organizations report on what happened in the past through scorecards, then
they develop dashboards to bring together real-time information, and finally they arrive at the ability to look to the future. Most supply chains
are just beginning their journey to some of the more advanced, forward-looking capabilities. During this workshop, you’ll hear about how to
develop a roadmap to take you from where you are now to where you want to be, including:
• Investigating existing supply chain strengths to find an area ripe for analytics
• Building a pilot to demonstrate ability to meet business objectives with analytics, particularly predictive and prescriptive analytics
• Laying the groundwork for a scalable, analytical future to prevent silos
5:15pm End of Workshop Day
Chiefs, VPs, Directors and Managers of:
• Supply Chain
• Supply Chain Analytics
• Supply Chain Planning
Demonstrate the ROI of supply chain analytics in the new,
agile marketplace to gain the competitive advantage it offers
early adopters
Tackle the talent challenge head on to keep pace with the
“everyone is an analyst” and transform company culture
Enhance visibility to expand your potential for analytics
through partnership
• Supply Chain Strategy
• Supply Chain Forecasting
• Supply Chain Shared Services
• Demand Planning
• Inventory Management
• Sales Operations Planning
Avoid unintended consequences through an
understanding of supply chain as a network
Move toward predictive and prescriptive analytics by
developing the infrastructure to get there
WHO SHOULD ATTEND THIS EVENT?
ATTEND THIS EVENT TO:
WWW.SUPPLYCHAINANALYTICSOPTIMIZATION.COM • 1 800-882-8684 • ENQUIRYIQPC@IQPC.COM 3
Wednesday, January 20, 2016
PRE-CONFERENCE WORKSHOP DAY

4. 8:00am Main Conference Day One Registration
8:45am Opening Remarks
9:00am Build the Business Case for Supply Chain
Analytics by Locating Communicating
the ROI
• Developing an understanding of broader, strategic business
goals and pressures to best demonstrate the ROI of supply
chain analytics
• Making the right connections with internal stakeholders to
communicate the strategic value of supply chain, analytics
the unification of the two
• Providing the right kind of information and insight to
demonstrate capacity to take on supply chain analytics
Scott J. Preston
Chief Supply Chain Officer Chief Procurement
Officer
TRONOX LIMITED
9:45am Descriptive, Predictive, Prescriptive:
Understand the Types of Analytics to Track
their Business Benefits
• Developing an understanding of traditional analytical
trajectory to locate opportunities
• Identifying business goals to match the analytical capability
to its objective
• Selecting areas to pursue advancement to capitalize on
strengths as your organization moves forward
Steven Carnovale, Ph.D.
Assistant Professor of Supply Logistics
Management
PORTLAND STATE UNIVERSITY
10:15am Networking Break
10:45am How to Bring Analytics to the Supply Chain
Build a Truly Analytical Culture
• Determining the difference between which skillsets already
exist and which you need to build to develop a plan for
the future, particularly as your organization moves toward
predictive and prescriptive analytics
• Understanding where analytics currently exist to capitalize
on those case studies, combat analytical silos and move your
organization up the value chain
• Transferring tribal knowledge to new hires to heighten the
connection between the skill and the business
Naveed Goraya
Director, Supply Chain
CAPTEK SOFTGEL INTERNATIONAL
11:30am Analytics to Identify Opportunities to
Streamline Your Supply Chain
• Integrating analytics with advanced planning systems and
integrated business planning
• Establishing an analytics Center Of Excellence
• Focusing on key touchpoints to create efficiencies where they
really matter and enhance maturity
Shiva Esturi
Director II; Supply Chain Strategy Optimization
SANDISK
12:15pm Networking Luncheon
1:15pm CASE STUDY: Consolidating Analytics to Drive
Increased Value within an End-to-End Supply
Chain Structure
• Cultivating alignment for a centralized analytics team to support all
aspects of the end-to-end supply chain organization’s analytics needs
• Examining the benefits for how a centralized (vs. decentralized) role
of analytics generates increased value, improved efficiency and career
development opportunities
• The story so far: bringing analysts into a centralized analytical
organization to create analysts with an end-to-end mindset and build
capabilities across the four analytics types. Early in the journey.
Mark Hersh
Director, Supply Chain Strategy
THE CLOROX COMPANY
Quentin Owen
Product Supply Organization, Analytics Team Leader
THE CLOROX COMPANY
2:00pm Scientific Demand Management: Taming the
Bullwhip Effect
Effective supply and demand management in today’s volatile and
complex business environment requires a makeover that can be effected
by leveraging new digital millennium technologies. With new and more
abundant sources of data, the Digital Supply Chain enables companies
to realize the convergence of planning and execution to synchronize
the flow of goods to demand. This session will explore a new demand
management structure and a science-based approach to improving
accuracy and response to supply chain variability.
• Understanding the role of real time monitoring and the internet of
things trend in supply chain analytics
• Locate opportunities to install real time monitoring capabilities that
will best allow you to address issues before they present
real problems
• Establishing a new Demand Management Structure for cross-
functional predictive and prescriptive analytics
Richard Sherman
Senior Fellow, Supply Chain Centre of Excellence
TATA CONSULTANCY SERVICES (TCS)
2:45pm Networking Break
3:15pm Build Partnerships to Form the Foundation of
Collaborative Analytics
• Understanding the intersection between creating standardized
processes and data gaps partners can help with
• Developing strategies for approaching partners for information to
provide the basis for collaborative analytics
• Building trust and respect with ongoing partners to continue to
expand your ability to forecast
Judith McCratic
Director Customer Supply Planning
KRACO ENTERPRISES LLC
4:00pm Rapid Training Techniques to Cultivate an
“Everyone is an Analyst” Culture
• Cultivating the appropriate respect and skepticism towards metrics
and measures to instill the necessary cultural framework
• Locating foundational analytics concepts to develop a baseline
of knowledge
• Identifying competency gaps that remain to develop the appropriate
next steps
4:45pm End of Day One
MAIN CONFERENCE DAY ONE
Thursday, January 21, 2016
WWW.SUPPLYCHAINANALYTICSOPTIMIZATION.COM • 1 800-882-8684 • ENQUIRYIQPC@IQPC.COM 4

5. MAIN CONFERENCE DAY TWO
Friday, January 22, 2016
8:00am Main Conference Day Two Registration
8:45am Opening Remarks
9:00am Efficiencies Gains Through a Unified,
Analytical Approach - Perspective from the
Demand Side
• Understanding the dynamics of supply and demand
• How integrated technology and mentality allow organizations to
break down silos to optimally balance company’s resources for
improved profits
• Honing the connection between pricing, marketing and supply
chain to enhance efficiencies and profits
Yanqi Xu
Director, Applied Technologies - Yield Management
PRINCESS CRUISES
9:45am Understand Supply Chain as a Network to
Enhance Visibility and Avoid Unintended
Consequences
• Developing an understanding of “network” to
expand supply chain knowledge
• Gaining visibility into new, atypical areas to extend perspective
• Locating hidden information to avoid unintended consequences
Thomas Y. Choi, Ph.D.,
Professor of Supply Chain Management,
W. P. CAREY SCHOOL OF BUSINESS,
ARIZONA STATE UNIVERSITY
10:30am Networking Break
11:00am Assess Resiliency Third Party Risk to Build
a Stable Supply Chain through Analytics
• Consolidating supply chain data to analyze risk holistically
• Locating and addressing vulnerabilities in your supply chain to
address them before they become actual issues
• Demonstrate the ROI of a stable supply chain to secure
sustained investment in risk management
11:45am Closing Thoughts: How What I Know Today
Allows Me to Look to the Future
• Assessing where we are at with analytics to understand our
developmental trajectory
• Locating challenges to embracing next generation real time
and IoT technology and analytics in the healthcare space,
particularly given the large upfront investment
• Looking to the future of healthcare as real time tracking/IoT
become commonplace to examine what the next 10 years
might bring
Tony Benedict
Vice President, Procurement Supply Chain
HONORHEALTH
12:30pm End of Main Conference Day Two
WWW.SUPPLYCHAINANALYTICSOPTIMIZATION.COM • 1 800-882-8684 • ENQUIRYIQPC@IQPC.COM 5
Steven Carnovale, Ph.D.
Assistant Professor of Supply
Logistics Management
PORTLAND STATE
UNIVERSITY
Steven Carnovale, Ph.D. is an Assistant Professor of Supply Chain Management at Portland
State University in Portland, OR. Dr. Carnovale earned his B.S. and Ph.D at Rutgers
University. The intent of Dr. Carnovale’s research is centered on empirical supply chain
strategy. Principally, he investigates the nuances associated with the structure of modern
supply networks through the use of econometric modeling.
Richard Sherman
Senior Fellow, Supply Chain
Centre of Excellence,
TATA CONSULTANCY
SERVICES (TCS)
With 35+ years in supply chain management, Rich Sherman shared his experience in his
book, Supply Chain Transformation: Practical Roadmap to Best Practice Results (Wiley,
2012). He successfully launched the supply chain management advisory services for AMR
Research and was a leading member of the team that developed the SCOR model and
founded the Supply Chain Council.
Thomas Y. Choi, Ph.D.
Professor of Supply
Chain Management
W. P. CAREY SCHOOL OF
BUSINESS, ARIZONA
STATE UNIVERSITY
Thomas Choi is Harold E. Fearon Eminent Scholar Chair of Purchasing Management at W.
P. Carey School of Business, Arizona State University. He leads the study of the upstream
side of supply chains, where a buying company interfaces with many suppliers organized
in various forms of networks.
MEET OUR THOUGHT LEADERS:

6. Register Online,
by Email, Phone,
Fax or Mail
Web:
www.SupplyChainAnalyticsOptimization.com
Email: enquiryIQPC@iqpc.com
Phone: +1-800-882-8684
Fax: +1-212-973-1042
Mail: IQPC
535 5th Avenue, 8th Floor
New York, NY 10017
Location Lodging
Information
This event will be held in Phoenix,
AZ. As soon as a specific venue
is confirmed we will post the
information online. If you would
like to be notified via email
as soon as the information
becomes available please email
enquiryiqpc@iqpc.com with the
following in the subject line:
“Supply Chain Analytics
Optimization Summit Venue
Information request”
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Package
Register Pay By
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Standard
Price
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Save $300
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Save $400
$3,595
One Workshop $549
Vendors
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Register Pay By
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Standard
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All Access: Main Conference + All 2 Workshops
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Save $300
$4,095
One Workshop $549
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