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10,000 Startups

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Steve Blank, 10,000 Startups @ The Lean Startup Conference 12/3/12

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10,000 Startups

  1. 1. 10,000 StartupsTeaching the Entrepreneurial API Steve Blank www.steveblank.com @sgblank
  2. 2. What We Used to Believe
  3. 3. Entrepreneurship can’t be taught
  4. 4. What We Now Know
  5. 5. Entrepreneurship can be taught to those who volunteer
  6. 6. What We Used to Believe
  7. 7. Entrepreneurship education = years in school or tons of money
  8. 8. What We Now Know
  9. 9. What We Now Know
  10. 10. Entrepreneurial Education is both theory and practice
  11. 11. Actual Photo of real worldEntrepreneurial Education
  12. 12. What We Used to Believe
  13. 13. All I Need is the 5-Year Forecast
  14. 14. What We Now Know
  15. 15. VC’s and the Soviet Union are the onlypeople to require 5-Year Plans
  16. 16. What We Now Know
  17. 17. We now know how to make startups fail less
  18. 18. How?
  19. 19. How?Teach The Entrepreneurial API
  20. 20. Entrepreneurial API = 3 partsPart 1 Business Model Canvas
  21. 21. Entrepreneurial APIPart 1 +Part 2 Customer Development
  22. 22. Entrepreneurial APIPart 1 +Part 2Part 3 + Agile Engineering Agile Engineering
  23. 23. ? what if we had a roadmap tocollect data, get insights, andimprove our business model? 24
  24. 24. 25
  25. 25. ? what if we had a roadmap to collect data, get insights, andreach product-market fit, whilewe build, measure and learn? 26
  26. 26. this is one of yourcustomer segments 27
  27. 27. this is what you’re offering your customers 28
  28. 28. we can understand her better by describing three things
  29. 29. “ We hire products to do things for us. – Clayton Christensen, Harvard Professor ”
  30. 30. “ People dont want to buy a quarter-inch drill, they want a quarter-inch hole. ” – Theodore Levitt, former Harvard Professor
  31. 31. “ The focus should be on what jobs customers are trying to get done. – Tony Ulwick, Founder Strategyn ”
  32. 32. you can understand itbetter by again describing three things
  33. 33. +tinyurl.com/bmcanvas tinyurl.com/vpcanvas 45
  34. 34. x x x ✔ 46
  35. 35. x x x ✔ 47
  36. 36. ✔ 48
  37. 37. How do you create 10,000 startups?
  38. 38. How do you teach it to a100,000 entrepreneurs?
  39. 39. Put the class online 60,000 students 51
  40. 40. 1,000+ events 100+ countries100,000+ entrepreneurs
  41. 41. Add hundreds of Facilitators and Coaches
  42. 42. 3-week hands-on courseCurriculum = Stanford, Berkeley, Columbia 100’s of locations in 2013
  43. 43. http://swnext.co 55

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