1. S M M P R O M O T I O N - V K O N TA K T E , FA C E B O O K ,
I N S TA G R A M
HOTEL IN FINLAND

2. WHAT SMM CAN PROPOSE TO BOOST COMPANY RESULTS!?
• Three main targets that SMM can help you to
achieve:
SMMtargets
1. Increase clients loyalty
2. Increase sales volume
3. Increase client loyalty + sales

3. THE TARGET AUDITORY FOR THE HOTEL IN FINLAND ARE
MAINLY USERS OF VKONTAKTE, FACEBOOK AND INSTAGRAM
• Chosen strategy – Increase clients loyalty + sales
• Starting points :
1. Vkontakte – 400 members
2. Facebook – 150 members
3. Instagram – new account

4. ONE MONTH RESULTS – INCREASE
PAGE MEMBERS
400
850
150
555
0
268
0
100
200
300
400
500
600
700
800
900
Before promotion After one month promotion
Page members
Vkontakte
Page members
Facebook
Page members
Instagram

5. ONE MONTH RESULTS. TOTAL WEBSITE
CONVERSION RATE INCREASE
100
180
0
20
40
60
80
100
120
140
160
180
200
Before promotion After one month promotion
Website conversion rate
Website conversion rate

6. ONE MONTH RESULTS. TOTAL WEBSITE
SALES – INCREASE UP TO 10%
3
10
0
2
4
6
8
10
12
Before promotion After one month promotion
Website sales
Before promotion
After one month
promotion