Everhart Wearables Business Plan Your clothing with your Energy infused all day long. Mood enhancements.

1. Everhart Wearables
Brings natural transdermal products to the market
Business Plan
Executive Summary
Your energy drink transdermally infused. Everhart Energy: go right up against 5 Hour
Energy, Rockstar, Monster. Everhart Glow: into a high end cosmetic market, with skin and
mood boosting. Stores like Sephora with our fun good-looking patch, and refillable band.
Our newest patent in a transdermal refill in a permanent band. Ability to be adapted to
yoga pants, compression shorts. It open's lots of licensing opportunities. For companies
like Nike, Under Armour, lululemon. Our products will Look Good! Feel Good!

2. Everhart Inc. DBA Everhart Wearables Financials
We have had 250,000.00 invested from founder Edward Everhart’s personal finances.
And a (ROBS)402 k rollover. Day to day funding is paid for by Edward Everhart. We have 1
patent. We are opening up 20 % of the company to investors. So we can buy inventory of
our products. We will be bringing our product patch out of China, working directly with
the company. And our refill, and band will be produced in the USA. Our Phd small
molecule has product formulation written, and liquid form. We have finished testing the
formulations on the founder. Company Founder has 100% of company so plenty of room
to bring in investors.
Mike White: brings in a perspective of someone that has done it. He built Leaseables into

3. 20k plus retailers. He has connections into mass retailers such as: Wal-Mart, Target,
Walgreens, Costco, Sephora. Mike understands going into mass retailers too early can,
get you beaten up on margin. Now the playing field can be leveled by “online’ Our
website, Amazon, and social media. Using this gradual technique, we will be able to drive
Everhart Wearables into mass retailers.
Edward Everhart: A serial entrepreneur knowledge of getting products made. Getting the
bands, and patches made. How pivot and importance of a large market! The FDA and
what is needed to get a natural product made. He is also qualified in social media, online
sales, and how to ship and do profitable business with Amazon.

4. Added Team Support
A Phd Doctor has done our formulation and when all IP is final. We will relese the name.
Professional 30 years experience. Food Safety, Medical Device, Diagnostics, Consumer
Products, Personal Care and Cosmetics, Product Development. Commercialization
expertise in highly regulated industries (FDA.) Technical writer and expert in small
molecules.
Casie Cluff A person that knows what is in fashion, and packaging. It has to look
awesome that will separate us, from the boring that’s out there.

5. The Product
Everhart Energy/ Everhart Glow A permanent bicep band with a special cut inlay for our
pre built cartridge. Backed in a no bleed poly back. A soft no bleed poly reservoir, and
caped with a no bleed, easy peel off cap. ‘All Natural’ mixture inside. Patch same delivery
device as “previously noted’. With overlay of 2 adhesive sided, and a cotton material
showing out. With a colors and prints.
The solution is first squeeze plant oils “Essential oils’, naturals, botanicals , BCCA's,
natural caffeine, herb's and under 3% drivers. Pain strip to be developed, patented, rolled
out later.

6. Sales
We will use influencers,to build a large social media following through sites such as:
Instagram, Snap Chat, Facebook, Twitter, etc. Then we will begin to support local girls
and boy's sports teams, so that we can get our logo out there. We will start working to
get into Maverik Country Store. A high energy fast growing local convenience store.
Reach out to Sephora and other high end brands, to start a dialogue. Look for licensing
deals with Nike, Under Armour etc.
Once the product is made, we ship part directly to Amazon fulfilment for our online store
selling in 5 pack bundles. Then we will ship to Amazon business to business 100 pack
wholesale. We will also fill our pre-commitments from our own site. We will also use our
social media following to guide people to our site and Amazon.

7. Sales
We will use Mike’s connections in Maverick Country Stores with our sport energy band.
Then we will use Mike’s connections to get our Everhart Glow band and patch into
Sephora. With a large raise we will then use Mike’s connections with mass retailers, and
brokers push in when the product shows traction, in smaller regional markets. Then we
will release, to push into the mass merchandisers.
Market
The market for the sport band and patch is the human energy market, i.e. Monster, 5
hour energy (25 billion). And crossing over into the sports energy market, i.e. Gatorade,
VitaminWater (30 billion.) We also see a high end market in a Sephora (beauty market.)
With a well designed transdermal skin booster, and mood booster. The Skin care market

8. will also be a perfect place, for our vitamin and skin boosting band, and patches (22
billion.) Then into the OTC pain medication market, and sports wraps (72 billion
combined).
Crossing over into multiple markets is very doable! We will stay branded with Everhart
Wearables and that will allow us to branch off into various markets.
Competition / Market Validation
Our direct competition is an MLM called Le-Vel Thrive, with their 2 patches. Le-Vel’s
patches were taken from us off Invention Home. When we were looking to licensing deal.
They are the fastest growing MLM and their patch sales do very well. We have had an
attorney send a cease and desist letter. To Le-Vel Thrive. Le-Vel’s sales prove that there

9. is, a market for Everhart Wearables. We plan to take Everhart Wearables to the whole
market instead of the restriction of MLM’s.
There is indirect competition from Rockstar, Monster, 5 Hour Energy for our Energy
Bands. As Everhart Wearables we can cross multiple markets with our vitamin, immunity,
and skin boosting bands. The indirect competition for those bands will be in skin care
such as Shiseido, Estee Lauder, etc.
Exit Strategy
We will always be for sale at the right price. Get profitable in 1 year or less! Stay lean. Do
a IPO in 3 years. Get and be profitable!