4. A successful
business
idea..
• addresses real market need
• offers a unique value
proposition
• has the potential for scalability
and profitability
• practical and achievable with
available resources and
adaptable to market changes.
5. Areas of Business Opportunities
Social-environmental
Technology-based
Agribusiness
Service
6. Problem or Gap
in the Market
Intervention Beneficiaries Location Proposed
Business Idea
8. What is the market?
Who are the competitors?
Who is the target audience?
What do customers want?
What do competitors offer?
What is your USP?
What do customers think you offer them?
Marketing Questions
11. Market Research
• Identify the population of the locale
• Calculate the sample size
• Craft questionnaire to identify:
a. Number of target market buying from the industry
b. Target market’s demographics, buying behavior, preferences
c. Suggestions
• Use the result to conduct a STP Analysis
• Use the result to compute for the Demand—Supply Analysis
12. Slovin’s formula
• used to calculate the minimum sample sized needed to estimate a
statistic based on an acceptable margin of error.
• calculated as:
n = N / (1 + Ne2)
where:
n: Sample size needed
N: Population size
e: Acceptable margin of error
15. STP Analysis
Segmentation, targeting, and positioning (STP) is a marketing
model that redefines whom you market your products to, and
how. It makes your marketing communications more focused,
relevant, and personalized for your customers
16. STP Analysis
Segment A
Age: 40 - 70 years old (adulthood)
Sex: Mostly males
Educational background: high school graduates
& undergraduates, college undergraduates
Interests/ Lifestyles: Old-school/ traditional
farming, farm caretakers
Values: Into organic farming Purchasing habits:
300 L/ year
Purpose: For Occupational use
City/ Town: All barangays of San Isidro, Nueva
Ecija, ZIP code: 3106
Country: Philippines
17. STP Analysis
Segment B
• Age: 25 - 45 years old (Young Adulthood)
• Sex: Males, Females
Educational background: College
Graduates
• Interests/ Lifestyles: Agriculturists,
Agriculture Professionals
• Values: Into organic farming
• Purchasing habits: 150 L/ year Purpose:
For Professional use
• City/ Town: All barangays of San Isidro,
Nueva Ecija,
• ZIP code: 3106
Country: Philippines
18. STP Analysis
Segment C
Age: 25 - 45 years old (Young Adulthood)
Sex: Males, Females
Educational background: Graduates
and undergraduates
Interests/ Lifestyles: Young
professionals, workers from home,
‘Plantita’ & ‘Plantinos’
Values: Into affordable price Purchasing
habits: 12 L/ year
Purpose: For Household use
City/ Town: All barangays of San Isidro,
Nueva Ecija, ZIP code: 3106
Country: Philippines
19. STP Analysis
Segment D
• Age: 25 - 60 years old (Young Adulthood)
• Sex: Males, Females
Educational background: Mostly College
Graduates
• Interests/ Lifestyles: Farm owners and
businesspeople Values: Cost-efficient
• Purchasing habits: 2,400 L/ year Purpose:
For Commercial use
• City/ Town: All nearby towns & cities of San
Isidro, Nueva Ecija, Philippines ZIP code:
San Isidro (3106); San Antonio (3108); San
Leonardo (3102); Jaen (3109); and Gapan
(3107)
Country: Philippines
25. Industry
Description
This shall include the following:
1. Describe the size, scope and nature of the proposed
business.
2. Describe the size, scope and nature of the products
and/or services.
3. Describe the size, scope and nature of the market or
market segments.
4. Identify the life-cycle of the industry, market or market
segments whether emerging, at peak or mature.
5. Discuss the future direction of the proposed business,
market or market segments and trends of the similar
kind of business.
26. Industry
Competitiveness
This shall include the following:
1.Provide an industry analysis that will support
the proposed business.
2.Analyze and describe the major competitors.
3.Provide a SWOT analysis of the proposed
business.
4.Provide a price competitiveness analysis of
product or service.
5.Identify and discuss the factors that will
possibly affect the market of the proposed
business.
6.Provide an action plan to sustain the
competitiveness of the proposed business.
27. Market Potential
This shall include the following:
1.Discuss how the product or service will be
sold.
2.Identify the demand and usage trends of
the market or market segments in which
the proposed business will participate.
3.Discuss the potential for emerging, niche
or segmented market opportunities.
4.Assess estimated market usage and
potential share of the market or market
segment.
28. Demand and Sales
Analysis
This shall include the following:
1.Provide assumptions on the
demand and sales projection.
2.Provide a detailed estimate and/or
computed demand for each product
or service.
3.Project sales under various
assumptions such as prices and
demand.
29. Marketing Strategies:
This shall include the following:
1.Identify the potential buyers of the
product or service and the associated
marketing costs.
2.Describe the product or service
distribution system and the costs
involved.
3.Identify marketing strategies that will be
adopted by the proposed business and
their associated costs.
Editor's Notes
*Accuracy = 95% confidence rate w/5% margin of error. If your questions discourage certain segments from responding, you've got a built-in non-response bias.
