1. The new way for associations to buy,
directly from the hotels…
2. The Current Environment
Associations
Concerned about contractual
risk of attrition
Frustrated by hotels’ less
desirable view of their
meetings when compared to
the more proportionate,
corporate meeting
Challenged to deliver more
value
4. The first of it’s kind,
membership based
organization, created to reduce
risk and improve buying power
for associations while lowering
costs and improving
efficiencies for hotels.
5. Member Benefits
• Being included in “bundled”
group hotel bids, improving
your purchasing power &
giving you more choices of
interested hotels
• 100% attrition coverage for all
meetings booked through The
Collective
• Peer to peer marketplace to
mitigate potential attrition
liabilities for meetings booked
outside The Collective
• A member dividend check at
the end of the year
6. What’s in it for hotels?
• Drastically reduced customer
acquisition and commission
costs
• Guaranteed rooms revenue,
making forecasting more
accurate
• Improved close ratio
• Larger and more lucrative
meetings to bid on
• Cost efficient promotion of
need dates, cancelations and
other special group special
offers
7. How it Works
Pay your annual
membership fee
The Collective
identifies
complementary
meetings to
package into a
single larger bid
Provide past and
future meetings data
Hotel works directly with
member association buyers,
with The Collective’s
facilitation as needed.
The Collective’s addendum
accompanies final contract
covering the association
for attrition damages.
