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Easy entry into the Russian
e-commerce market
Roman Decker
Project Manager, SCHNEIDER GROUP
E-COMMERCE BERLIN EXPO
Agenda
Russian e-commerce market
Localization of distribution via agents
Advantages
2accounting | ERP | import | legal | tax
Agenda
Russian e-commerce market
Localization of distribution via agents
Advantages
3accounting | ERP | import | legal | tax
Russian e-commerce market
4accounting | ERP | import | legal | tax
Growth of the e-commerce market in billion RUR
5accounting | ERP | import | legal | tax
Russian e-commerce market
Growth of cross-border sales in billion RUR
6accounting | ERP | import | legal | tax
Russian e-commerce market
Deliveries from foreign online stores to Russia
(in million deliveries)
What do people in Russia buy in foreign online shops?
7accounting | ERP | import | legal | tax
* Source of information – based on AKIT, Data Insight, RAEK, RBC and PayPal surveys
Main interested segments
Cross-border selling
- Current Status
Cross-border selling: Goods are purchased at the foreign online-shop
and shipped directly to the consumer in Russia
8accounting | ERP | import | legal | tax
< 1000 €, max. 31 kg > 1000 €, > 31 kg
One product No Customs payments Import VAT: 18%
Customs duties: depending on HS Code
Several products No Customs payments 30% Customs duties,
but min. 4 € per kg
Cross-border selling
- Upcoming Regulations
16 November 2016: The Eurasian Intergovernmental Council gave the following
suggestion to the the Eurasian Economic Commission (EEC) in order to lower
the allowance:
9accounting | ERP | import | legal | tax
2017 1000 €
2018 500 €
2019 200 €
AKIT (Association of Internet Trade Companies) pushing for the blocking of foreign
online websites which are not paying VAT in Russia
AKIT wants a significant reduction of this relatively high allowance to € 22
(European standard) to promote equality between foreign and local online stores
KUPIVIP, OZON and other big online market places plan to outsource their
warehouses in order to start cross-border sales and avoid customs payments and
certifications costs
 High pressure on the Eurasian Commission to speed up the reduction of the
allowance and the minimization of cross-border sales
10accounting | ERP | import | legal | tax
Cross-border selling
- Upcoming Regulations
Agenda
Russian e-commerce market
Localization of distribution via agents
Advantages
11accounting | ERP | import | legal | tax
12
Order
Order
Order
Transport CompanyWarehouse
Fulfillment
Manufacturer
accounting | ERP | import | legal | tax
 Russian speaking service hotline  Processing of returns
 Fast delivery  Fewer lost items
 Higher customer satisfaction rate and brand perception  Multiple payment options
Advantages for Russian consumers compared to Cross-border sales:
Process overview
What should be included?
13accounting | ERP | import | legal | tax
• ERP (1C System)
• Hosting (FZ-152)
• Hotline
• Accounting
• Warehouse
• Fulfillment
• Delivery (incl.
Payment
collection)
• Customs
clearance
• Logistics handling
• Product
certification
• Intellectual
property
• Consumer
protection
Legal Import
Back-
Office
Logistics
Some of our references
14
Registration of company, legal address
Import, Product certification
Interim management
Recruiting of personnel
Accounting outsourcing
Tax and legal advice
IT/ERP Implementation
accounting | ERP | import | legal | tax
SG e-commerce solution
15
Russia
accounting | ERP | import | legal | tax
SCHNEIDER GROUP offers an ALL-IN-ONE Service for your Online-Shop
Support you with import, customs clearance and the distribution of products, without the
need of registering a company or recruiting staff.
Entire and transparent distribution infrastructure, in which SCHNEIDER GROUP manages
the orders as well as client payments, and takes care of all logistic processes including
delivery to the client.
Result
 Complete e-commerce solution
 Full logistics and import handling from a-z
(including warehousing and delivery)
 All technical aspects taken care of
(ERP system, accounting, service hotline, order management, payment collection)
 In 100% compliance with local legislation
16accounting | ERP | import | legal | tax
Advantages
17accounting | ERP | import | legal | tax
 Individual Online-Shop for your brand
(No goods of competitors)
 Individual client consultation
(own hotline service)
 Direct contact with clients
(Individual marketing strategies)
 Control of the final price
 Multiple payment options and fast delivery
(more potential customers)
 100% compliant Import
 No need for registering a company or recruiting staff
(cost savings)
 Ready in only 2 months
18
The exclusive right to the content of this presentation including the rights of translation, reproduction, transmittal,
distribution and usage of the presentation and parts of it, in any way, as well as the rights to the company’s logo and
name SCHNEIDER GROUP, in existing and future publications in printed or electronic form, and the ability to confer
rights to a third party belong to SCHNEIDER GROUP.
The reproduction, alteration, transmittal or any distribution or usage of this presentation or parts of it, as well as of
the company’s logo or name SCHNEIDER GROUP in any way, need the written permission of SCHNEIDER
GROUP in advance and shall be accompanied with the link to the SCHNEIDER GROUP website and reference to
the copyright permission. © SCHNEIDER GROUP www.schneider-group.com 18accounting | ERP | import | legal | tax
Roman Decker
Project Manager
DeckerR@schneider-group.com
www.schneider-group.com
accounting | ERP | import | legal | tax
russia
ukraine
belarus
kazakhstan
germany
poland

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E-commerce Berlin Expo 2017 - Easy entry into the Russian e-commerce market

  • 1. Easy entry into the Russian e-commerce market Roman Decker Project Manager, SCHNEIDER GROUP E-COMMERCE BERLIN EXPO
  • 2. Agenda Russian e-commerce market Localization of distribution via agents Advantages 2accounting | ERP | import | legal | tax
  • 3. Agenda Russian e-commerce market Localization of distribution via agents Advantages 3accounting | ERP | import | legal | tax
  • 4. Russian e-commerce market 4accounting | ERP | import | legal | tax Growth of the e-commerce market in billion RUR
  • 5. 5accounting | ERP | import | legal | tax Russian e-commerce market Growth of cross-border sales in billion RUR
  • 6. 6accounting | ERP | import | legal | tax Russian e-commerce market Deliveries from foreign online stores to Russia (in million deliveries)
  • 7. What do people in Russia buy in foreign online shops? 7accounting | ERP | import | legal | tax * Source of information – based on AKIT, Data Insight, RAEK, RBC and PayPal surveys Main interested segments
  • 8. Cross-border selling - Current Status Cross-border selling: Goods are purchased at the foreign online-shop and shipped directly to the consumer in Russia 8accounting | ERP | import | legal | tax < 1000 €, max. 31 kg > 1000 €, > 31 kg One product No Customs payments Import VAT: 18% Customs duties: depending on HS Code Several products No Customs payments 30% Customs duties, but min. 4 € per kg
  • 9. Cross-border selling - Upcoming Regulations 16 November 2016: The Eurasian Intergovernmental Council gave the following suggestion to the the Eurasian Economic Commission (EEC) in order to lower the allowance: 9accounting | ERP | import | legal | tax 2017 1000 € 2018 500 € 2019 200 €
  • 10. AKIT (Association of Internet Trade Companies) pushing for the blocking of foreign online websites which are not paying VAT in Russia AKIT wants a significant reduction of this relatively high allowance to € 22 (European standard) to promote equality between foreign and local online stores KUPIVIP, OZON and other big online market places plan to outsource their warehouses in order to start cross-border sales and avoid customs payments and certifications costs  High pressure on the Eurasian Commission to speed up the reduction of the allowance and the minimization of cross-border sales 10accounting | ERP | import | legal | tax Cross-border selling - Upcoming Regulations
  • 11. Agenda Russian e-commerce market Localization of distribution via agents Advantages 11accounting | ERP | import | legal | tax
  • 12. 12 Order Order Order Transport CompanyWarehouse Fulfillment Manufacturer accounting | ERP | import | legal | tax  Russian speaking service hotline  Processing of returns  Fast delivery  Fewer lost items  Higher customer satisfaction rate and brand perception  Multiple payment options Advantages for Russian consumers compared to Cross-border sales: Process overview
  • 13. What should be included? 13accounting | ERP | import | legal | tax • ERP (1C System) • Hosting (FZ-152) • Hotline • Accounting • Warehouse • Fulfillment • Delivery (incl. Payment collection) • Customs clearance • Logistics handling • Product certification • Intellectual property • Consumer protection Legal Import Back- Office Logistics
  • 14. Some of our references 14 Registration of company, legal address Import, Product certification Interim management Recruiting of personnel Accounting outsourcing Tax and legal advice IT/ERP Implementation accounting | ERP | import | legal | tax
  • 15. SG e-commerce solution 15 Russia accounting | ERP | import | legal | tax SCHNEIDER GROUP offers an ALL-IN-ONE Service for your Online-Shop Support you with import, customs clearance and the distribution of products, without the need of registering a company or recruiting staff. Entire and transparent distribution infrastructure, in which SCHNEIDER GROUP manages the orders as well as client payments, and takes care of all logistic processes including delivery to the client.
  • 16. Result  Complete e-commerce solution  Full logistics and import handling from a-z (including warehousing and delivery)  All technical aspects taken care of (ERP system, accounting, service hotline, order management, payment collection)  In 100% compliance with local legislation 16accounting | ERP | import | legal | tax
  • 17. Advantages 17accounting | ERP | import | legal | tax  Individual Online-Shop for your brand (No goods of competitors)  Individual client consultation (own hotline service)  Direct contact with clients (Individual marketing strategies)  Control of the final price  Multiple payment options and fast delivery (more potential customers)  100% compliant Import  No need for registering a company or recruiting staff (cost savings)  Ready in only 2 months
  • 18. 18 The exclusive right to the content of this presentation including the rights of translation, reproduction, transmittal, distribution and usage of the presentation and parts of it, in any way, as well as the rights to the company’s logo and name SCHNEIDER GROUP, in existing and future publications in printed or electronic form, and the ability to confer rights to a third party belong to SCHNEIDER GROUP. The reproduction, alteration, transmittal or any distribution or usage of this presentation or parts of it, as well as of the company’s logo or name SCHNEIDER GROUP in any way, need the written permission of SCHNEIDER GROUP in advance and shall be accompanied with the link to the SCHNEIDER GROUP website and reference to the copyright permission. © SCHNEIDER GROUP www.schneider-group.com 18accounting | ERP | import | legal | tax Roman Decker Project Manager DeckerR@schneider-group.com
  • 19. www.schneider-group.com accounting | ERP | import | legal | tax russia ukraine belarus kazakhstan germany poland