3. Translation as a
socio-cultural
phenomenon
Translation is a bridge
between cultures and
civilizations, the reliability
of this bridge promotes or
balks connection, removes
or generates
misunderstanding, wrong
beliefs and controversies.
4. TTranslation as a socio-ranslation as a socio-
cultural phenomenoncultural phenomenon
1. Translation is a transmission,
playing a central role in
communication between people
speaking different languages
and sharing different cultures.
2. Translation is an intellectual
activity with the function of
the turning of spiritual values
of one nation into the property
of other nations.
1. Translation is a transmission,
playing a central role in
communication between people
speaking different languages
and sharing different cultures.
2. Translation is an intellectual
activity with the function of
the turning of spiritual values
of one nation into the property
of other nations.
5. Translation - a socio-cultural phenomenon
Ethnographic realia are cultural terms, names
of culture-specific items and historic events
Translation of ethnographic realia, presenting
the process of transmitting cultural elements
from one language into another
Translation - a socio-cultural phenomenon
Ethnographic realia are cultural terms, names
of culture-specific items and historic events
Translation of ethnographic realia, presenting
the process of transmitting cultural elements
The
main
themеs
8. Realia
Realia are culturalRealia are cultural
terms, names of culture-terms, names of culture-
specific items and historicspecific items and historic
events, characteristic ofevents, characteristic of
the source culture butthe source culture but
often unknown in theoften unknown in the
target culturetarget culture ..
9. Ethnographic realia
Ethnographic realiaEthnographic realia areare
words representingwords representing
denominations ofdenominations of
objects, concepts,objects, concepts,
typical phenomena of atypical phenomena of a
given geographic place,given geographic place,
of material life or ofof material life or of
social-historicalsocial-historical
peculiarities of somepeculiarities of some
people, nation, country,people, nation, country,
tribe.tribe.
10. Ethnographic realia
Examples
everyday lifeeveryday life: kimono, sari, lapti,
sombrero, fibula; izba, wigwam,
bungalow, tucul;
art and culture:art and culture: kazachok, balalaika,
tam-tam, castanets, banjo; chastushki; ,
skomorokh, geisha, baba yaga, flying
carpet, lama, shaman;
ethnic objects and slams:ethnic objects and slams: cockney,
Fritz, gringo, gorilla, Yankee; carioca,
kanaka; nip, gook, Jap;
measures and money:measures and money: arshin, foot,
mile, yard, rubble, kopek, lira, dinar.
everyday lifeeveryday life: kimono, sari, lapti,
sombrero, fibula; izba, wigwam,
bungalow, tucul;
art and culture:art and culture: kazachok, balalaika,
tam-tam, castanets, banjo; chastushki; ,
skomorokh, geisha, baba yaga, flying
carpet, lama, shaman;
ethnic objects and slams:ethnic objects and slams: cockney,
Fritz, gringo, gorilla, Yankee; carioca,
kanaka; nip, gook, Jap;
measures and money:measures and money: arshin, foot,
mile, yard, rubble, kopek, lira, dinar.
11. of translation
CircumlocutionsCircumlocutions ((explanationexplanation))
EggnogEggnog- напиток из взбитых яиц с
сахаром, ромом или вином;
CherokeeCherokee roserose - В США в знак
траура на правый рукав пальто
или пиджака нашивают черную
повязку;
AArmyakrmyak-rough cloth coat.
Additions :Additions :
Hershey barsHershey bars - - плитки шоколада
фирмы Хёрши
Method
s
12. of translation
Omission of meaningOmission of meaning
‘”‘”Wild Irish Rose“Wild Irish Rose“ -дешевое
крепленое вино
GeneralizationGeneralization
Devil's food cake”Devil's food cake” - обливной
шоколадный торт;
Dixie CupDixie Cup - фирменное название
бумажных стаканчиков
Total transformation of meaningTotal transformation of meaning
BreadBread--andand--butter letterbutter letter - письмо с
выражением благодарности за
гостеприимство;
Method
s