Amazon Brand Gating Quick Review

1. PRESENTATION ON BRAND GATING

2. WHAT DOES
BRAND GATING
MEAN???

3. Brand gating is a means by which a brand owner
may convince Amazon to exclude unauthorized
third parties from selling the brand’s products on
Amazon.

4. By brand gating, a brand can control the resellers of products bearing the
brand’s Amazon Standard Identification Numbers (ASINs), which prevents
unauthorized sellers from listing the brand’s goods on the service.
Brands can charge a fee, in some cases $1,500, for any new seller of the
brand, which ads an additional barrier to entry to would-be counterfeiters.

5. Brand gating is single-handedly the most effective way to protect your
listings from hijackers.
Amazon has implemented this plan automatically to protect large brands like
Nike.
Individual sellers can request to have their brands gated on Amazon.
The process may take a few weeks, but there are certain steps that you can
follow to give your brand the best chance of being approved.
The policy change provides sellers a proactive option to stop hijacking.

6. Follow these steps to give your brand the best chance of being gated.
1. Register Your Brand with Brand Registry: Any seller must register their brand with brand registry in
order to be considered a brand in Amazon’s eyes.
2. Trademarking your Brand
3. List of ASINs for Brand Gating: Amazon will need a list of your products that you want to be gated.
4. Highlight Your Counterfeiting Efforts: Amazon does appear to give priority to sellers that are actively
fighting counterfeiters on their listings.
5. Providing Your Seller ID: Indicate what your seller ID is to Amazon so the process goes smoothly.

7. THE END