Live Video Streaming Service Business Plan in Bay Area

1. VIDEO SHOOTING,
SIMPLE EDITING, STREAMING
～ for valuable contents to create a new world ～
in Bay Area
May 2015

2. Bay AreaTokyo
Vision : International Video Streaming Network
Shanghai
London
映像伝播社
(Japan)
EIDEN, Inc.
DBA Puble, Inc.
(U.S. company)
Propagate Valuable Information
To Create Further Value
New York
Being Based on Innovative Cities - Origin of information
Future Development
Asia U.S.
Singapore
Current Focus
EU
May 2015

3. Overview of Service
Fee Example*
$ 3,000 + Travel Expense in Bay Area around $150
●2 camera package
(2 Professional HD CAM and switching）
●1 camera package
(1 Professional HD CAM with camera work）
Fee Example*
$2,000 + Travel Expense in Bay Area around $150
- Duration : Half-day
- Audio/Sound signals are available at venue by XLR cable or from speakers.
- Microphones (wireless/wired) are prepared upon request $100 〜
Using existing platform – YouTube, Wowza, etc.
Video Shooting, Simple Editing, Streaming Service
Send crew of videographers, streaming experts with latest and reliable equipment
to event venues so that clients can deliver their contents through the Internet.
* Assumptions
May 2015

4. 【Entertainment】
December 7, 2013
“TSSA2013 Tokyo Super Star Awards 2013”
Ustream Live
Venue：Billboard Live
April 15, 2012
“DELL Streak Pro X WORLD ORDER”
USTREAM Live
Venue：Bellesalle Shiodome
【IR】
January 28, 2011
SBI Holdings
“FY2011 3rd Q Financial Results Breifing”
USTREAM Live
Venue：Hotel OKURA Tokyo Ascott Hall
【Press Conference】
November 19, 2013
BMW “ 43rd Tokyo Motor Show 2013”
Press Conference YouTube Live
Venue：Tokyo Big Sight
November 8, 2012
“Yahoo!JAPAN x GREE Joint Press Conference”
USTREAM Live
Venue：Tokyo Midtown Confernce
【Seminar】
June 5 - 6, 2013
“Amazon Web Service Summit Tokyo 2013
Opening Keynote” Ustream Live
Venue：Grand Prince Hotel Takanowa
June 4, 2013
Wall Street Journal Café
“Entrepreneurship - Key to Japan Revival?”
Ustream Live
Venue：ArcHills Cafe
March 21, 2012
Fashion Institute of Technology hosted seminar
“Human development in global age Japan Fashion”
USTREAM Live
Venue：Tokyo MidTown Conference
“Over 500+ official live streaming supported” http://www.eiden.pro/ustream/category/streaming/
EIDEN.Pro Work portfolio (1) Excerpt
May 2015

5. 【Symposium】
October 16 – 18, 2013
Roppongi Hills 10 year anniversary Global
Conference “Innovative City Forum”
English / Japanese Double UstreamLive
Venue：Roppongi AcademyHills Tower Hall
January 27, 2014
U.S. Embassy and Tokyo Foundation
“Cyber-security cooperation beyond boundaries”
UstreamLive
Venue：Nippon Foundation Main hall
【Sport】
November 20, 2010
“31rd Eastern College league Baseball
Championship” USTREAM Live
Venue：Yotsukaido Ball Park
“Over 500+ official live streaming supported” http://www.eiden.pro/ustream/category/streaming/
【Fashion Show】
April 2, 2013
“agnès b. forever fall/winter collection 2013”
Ustream Live
Venue：Palace Hotel Tokyo Aoi room
【Game】
February 8, 2014
LINE POKOPAN × SEKAI NO OWARI
Direct match event” YouTube Live
Venue：LINE corporation Lounge
【Music Live】
February 26, 2012
Kana Hanazawa”Solo Debut Presentation Party”
USTREAM Live and YouTube Live
Venue：SME Nogizaka Studio
September 13, 2011
“NTT DATA CONCERT OF CONCERTS
Opus16” USTREAM Live
Venue：Suntory Hall Main Hall
December 17, 2011
Motoyoshi Hata ”GREEN MIND from Fukushima”
USTREAM Live
Venue：Alios Iwaki Performing Art Center
EIDEN.Pro Work Portfolio（2） Excerpt
May 2015

6. Video has..
Enormous amount of information with Speed
Strong Impact, Comprehensibility, Presence with visual effects
Business Environment
→ Strong Demand/Prospect for Live Video Streaming Service
With 4G/LTE and fiber cable, broadband communication is becoming
ubiquitous in the county. There is emerging and increasing demand for
video to be delivered and watched through the Internet.
Especially, Live video streaming enables us to share information
real-time beyond the distance.
This advantage is getting recognition and momentum in the market.
Best suited for Efficient and Effective contents delivery

7. Marketing and Technical Tasks for Growth in the U.S.
● Recruit & Train Sales and Marketing Staff
● Recruit & Train Technical Staff - Shooting, Streaming, Editing
● Utilize Equipment - Video, Audio, Streaming
- Online marketing ex. Google Adwords, Facebook Ad
- Client communication, negotiation
- Holding Seminar and Info session
- Networking ex. Industry events, meetup
- Hardware equipment and tools ex. Camera, Switcher, Mixer, …
- Software tools and applications ex. Wirecast, Final Cut, …
- TriCaster (Live production system), Liveshell( compact streaming device)
- LiveU / TVU Pack (Wireless bonding transmitter)
- Wireless signal transmitter
- Editing and Effect Software
Lecture, Symposium
International meeting, Seminar
Event Hall Operating Companies
PR Agencies, Event Organizers,
Foundation
●Event Genre ●Approach

8. Business
Development
Sales and
Marketing
Technical
Shoot & Edit
Technical
Broadcasting
2015. 6〜
Managing Director
(Business Development)
Yukihiro Iwayama
Technical staff
Camera
Technical Staff
Streaming
EIDEN, Inc. DBA PUBLE, Inc.
Organization (1)
2016. 5
Outsource Full time
Managing Director
Yukihiro Iwayama
Business
Development
(Sales and Marketing)

9. Business
Development
Sales
Technical
Staff
Technical
Staff
2018. 1 2019. 4
Marketing
Technical
Director
Technical
Staff
Sales
StaffStaff
StaffStaff
Manager
Technical
Director
Marketing
CEO
Yukihiro
Iwayama
Admin /
Accounting
/
Sales
Assist
COO
Managing Director
Yukihiro Iwayama
EIDEN, Inc. DBA PUBLE, Inc.
Organization (2)

10. Revenue and Cost Plan
FY2015 FY 2016 FY 2017 FY 2018 FY 2019
Revenue $131,660 $371,250 $613,330 $874,330 $915,000
Profit ▲$15,710 $15,260 $104,290 $92,170 $118,000
Head
Count
1 -> 4 4 -> 5 5 -> 7 7 -> 11 11
＊For Detail, “Monthly Profit and Loss Projection”
Monthly Working Capital $ 11,000 -> 29,000 / Month
Item $ /Month Item $ /Month
Personnel 4,500 -> 20,000 Marketing 1,350
Insurance 500 -> 2,600 Parking 650
Travel 400 -> 850 PG&E 250 -> 300
Office 1,500 Miscellaneous 500 -> 650
Communication 400 -> 850
2015 -> 2016