EFSMI 2010 Presentation


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In an educational session at EMIF on March 17 2010,
Charles-Eric Vilain XIIII and Kathleen Bertier officially launched EFSMI 2010, The 1st European Forum on Sustainability in the Meetings Industry.

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  • My first objective is to define corporate social responsibility, or CSR, also referred to simply as social responsibility, or SR. This is the definition I like to use. It has these three key elements: It recognizes that the long-term interests of the communities in which a business operates are a key to success it recognizes that people, communities and the environment are important, in addition to economics It implies, but does not actually say, that sustainability is important. So, we have long term consideration of people, of the environment and of the economy. All this adds up to sustainability. When we talk about “coming of age” stories, this is the point where it hits me that the meetings, events and tourism industries are coming of age in their recognition of their role in changing our world to a more sustainable future. Coming of age stories aren’t usually easy things; there is always a bit of conflict and soul-searching to come first. In this industry, we don’t just sell a meeting room, or a hotel room, or an LCD projector. We sell experiences. We sell potential – ideas, networks and solutions. Meetings are not just what we buy or sell, but value those meetings produce. And we have the ability to touch thousands of people through these meetings, whether we are speaking at them, hosting them or planning them. Then those people who have been there can take away with them the power of those new ideas to touch even more people. This is the opportunity for social responsibility in our industry – we can touch the world with it.
  • A poet asked: “Is it progress if a cannibal uses a fork?” John Elkington applied this theoretical question to capitalism in his book, “Cannibals with Forks” and explored the concept of the triple bottom line of people, planet and profit. The concept differentiates between “shareholders” or those with an economic interest in a company, and “stakeholders”, anyone influenced directly or indirectly by he actions of the organization. “ people” refers to fair practices concerning labour and the community. “ planet” of course refers to sustainable environmental practices. In our industry, this is commonly referred to as “green meetings”.
  • ONLY IF THERE IS A QUESTION: OK, bear with me for about twenty seconds – OK, fifteen-- while I give you a primer on atmospheric chemistry – what you always wanted to know but were afraid to ask! When we look at the composition of the air we breathe, approximately 78% is nitrogen, 20.9% oxygen, and about 0.9% argon. None of these are “greenhouse gases”. In fact, if our air was composed on only these gases, we would have no atmosphere and no life at all. It would be a moonscape. The tiny remaining 0.03 percent of gas is mainly carbon dioxide. Carbon dioxide, along with ozone and water vapour, is what is called a greenhouse gases. They help radiate heat back to the earth and make it warm enough to support life. The very small amount of these gases makes it much more important to realize how easily the percentage of these gases in the atmosphere can increase, and therefore change the temperature of the earth – what we know as global warming. That is why we measure the “carbon footprint” in units of carbon dioxide.
  • It is important to realize that carbon offsets are a conceptual tool only. They do not erase the effects of your actions on your immediate environment. The best thing to do is to REDUCE your emissions in the first place, and consider offsets as a last resort. If you have read the March 2008 issue of The Meeting Professional Magazine, you will have seen an article on the pros and cons of carbon offsets. As with anything you buy, “caveat emptor” or “buyer beware” is good advice. There are a number of organizations offering offsets that are ISO certified. A carbon offset Gold Standard, developed by the World Wildlife Fund, is a good benchmark for credibility. Is anybody here Catholic? Remember the Church selling indulgences in the Middle Ages to erase sins? That is in essence what a carbon offset is.
  • EFSMI 2010 Presentation

    1. 1. 1 st European Forum on Sustainability in the Meetings Industry Brugge 27-28 June 2010
    2. 2. CSR stands for… <ul><li>Center for Subatomic Research </li></ul><ul><li>Corporate social responsibility </li></ul><ul><li>Customer service representative </li></ul><ul><li>Center for Shellfish Research </li></ul>
    3. 3. CSR is… <ul><li>An all-purpose cleaner </li></ul><ul><li>Shorthand for “Caesar”, a famous Irish adult beverage made with clam juice </li></ul><ul><li>Green meetings </li></ul><ul><li>An organization taking responsibility for the social, environmental and economic impacts of its actions </li></ul>
    4. 4. CSR Defined <ul><li>Corporate Social Responsibility (CSR) is a concept whereby organizations consider the long-term interests of the communities in which they operate and take responsibility for the impact of their actions on employees, customers/members, the community and the environment </li></ul>
    5. 5. A green meeting is… <ul><li>An event on St. Patrick’s Day </li></ul><ul><li>An event incorporating environmental considerations to minimize its negative impact on the environment </li></ul><ul><li>A meeting in Hawaii in December when you are from Finland </li></ul><ul><li>A meeting of an environmentally conscious political party running for office </li></ul>
    6. 6. <ul><li>According to the Convention Industry Council, a green meeting is… </li></ul><ul><li>A green meeting or event incorporates environmental considerations to minimize its negative impact on the environment. </li></ul>
    7. 7. The triple bottom line is… <ul><li>A new brand of ultra-absorbent diaper </li></ul><ul><li>Cost reduction, cost avoidance, and cost savings </li></ul><ul><li>An accounting term </li></ul><ul><li>A way to refer to “people, planet, and profit” or social, environmental and economic sustainability </li></ul>
    8. 8. Triple Bottom Line
    9. 9. A carbon footprint is… <ul><li>Also called a “carbon copy”, referring to the Age of Typewriters and white-out </li></ul><ul><li>What you leave on the carpet when you clean out your wood-burning fireplace </li></ul><ul><li>A measure of the impact human activities have on the environment due to the release of greenhouse gases as measured in units of carbon dioxide (CO2). </li></ul>
    10. 10. Footprints <ul><li>A carbon footprint… </li></ul><ul><li>is a measure of the impact human activities have on the environment due to the release of greenhouse gases as measured in units of carbon dioxide (CO2). </li></ul>
    11. 11. An ecological footprint is… <ul><li>What Bigfoot leaves in the forest </li></ul><ul><li>The area of land and water needed to produce the resources to sustain the event and absorb its waste </li></ul><ul><li>The same as a carbon footprint </li></ul>
    12. 12. Footprints <ul><li>An ecological footprint… </li></ul><ul><li>is the area of land and water needed to produce the resources to sustain the event and absorb its waste </li></ul>
    13. 13. A carbon offset is… <ul><li>What you use to clean up the floor after you clean your fireplace </li></ul><ul><li>The price of a pencil sketch by a famous artist </li></ul><ul><li>The mounting on a diamond ring </li></ul><ul><li>A financial tool to help organizations balance their carbon footprint by funding projects that reduce or eliminate carbon emissions elsewhere </li></ul>
    14. 14. <ul><li>A carbon offset… </li></ul><ul><li>is a conceptual financial tool to help people mitigate the impact of their activities. The theory is that since climate change is a global problem, a reduction in emissions elsewhere will have a balancing effect. This is known as going “ carbon-neutral ”. </li></ul>
    15. 15. Greenwashing is… <ul><li>Spray-painting your lawn </li></ul><ul><li>Misleading the consumer about the environmental benefits of a product or service </li></ul><ul><li>Another name for money laundering </li></ul><ul><li>Al Gore’s new line of personal hygiene products </li></ul>
    16. 16. British Standard 8901 is… <ul><li>A law forbidding the metric system in the United Kingdom </li></ul><ul><li>The recommended height of a meeting room ceiling if you plan to use rear-view projection </li></ul><ul><li>A new sustainable event standard </li></ul><ul><li>Similar to California emission standards for vehicles </li></ul>
    17. 17. British Standard 8901 for Sustainable Events <ul><li>A management system for working sustainably on meetings and events </li></ul><ul><li>MPI first organization in the world to be 3 rd party certified under the new standard </li></ul>
    18. 18. <ul><li>European Forum on Sustainability </li></ul><ul><li>in the Meetings Industry </li></ul><ul><li>Bringing an MPI chapter driven event to Bruges will have a mojor impact on Belgium, Flanders and Bruges: </li></ul><ul><ul><li>Media attention for the destination, partners and local service providers </li></ul></ul><ul><ul><li>Presence of press and meetings & events organizers </li></ul></ul><ul><ul><li>Link the image of Bruges with Sustainabiltiy </li></ul></ul>
    19. 19. <ul><li>Concept   </li></ul><ul><li>Forum on sustainability in the Meetings Industry. It’s not only about green meetings but about People Planet Profit. </li></ul><ul><li>With speakers from all over the globe </li></ul><ul><li>From the basics to Best practices </li></ul><ul><li>A European MPI Chapter driven event, with concept created by Charles-Eric Vilain XIIII </li></ul><ul><li>Supported by GMIC </li></ul><ul><li>Participation of 12 MPI Chapters  : </li></ul><ul><li>France-Suisse, Belgium, UK , Germany, Italy, Sweden, Denmark, Finland, Spain, Netherlands, Poland, Norway </li></ul><ul><li>Conference will change destination every year </li></ul><ul><li>Conference open to MPI members and non-members as well as accompanying persons </li></ul>
    20. 20. The First European Forum on Sustainability in the Meetings Industry EFSMI 2010 Bruges
    21. 21. <ul><li>Hotels </li></ul><ul><li>Grand Hotel Casselbergh is within walking distance of </li></ul><ul><li>the Concertgebouw, the Convention Centre ‘Oud Sint-Jan’ and the Provincial Court. </li></ul>
    22. 22. Bruges
    23. 23. <ul><li>Program EFSMI 2010 </li></ul><ul><li>25-26 June: Early arrivals for weekend in Bruges </li></ul><ul><li>27 June: Individual arrival to the hotels </li></ul><ul><li>18:30 Registration and welcome reception at dinner venue, Concertgebouw Brugge. </li></ul><ul><li>19:30 Official opening of the Forum </li></ul><ul><li>20:00 Seated dinner </li></ul><ul><li>21:30 Presentation by the keynote speaker - Dixie Dansercoer, polar explorer. </li></ul><ul><li>22:30 Return to hotels </li></ul>
    24. 24. <ul><li>Program EFSMI 2010 </li></ul><ul><li>Monday 28 June </li></ul><ul><li>Welcome coffee and registration at the conference venue, Provincial Court. </li></ul><ul><li>Welcome by the Governor </li></ul><ul><li>Introduction by: </li></ul><ul><li>• Charles-Eric Vilain XIIII: President of EFSMI 2010 and Managing Partner of Destination & Association Consulting </li></ul><ul><li>• Eric Rozenberg: CMM CMP President Swantegy and chairman MPI International </li></ul><ul><li>Introduction on Corporate Social Responsibility </li></ul><ul><li>Elisabeth Henderson, CSR Director MPI </li></ul><ul><li>CSR Coffee Break </li></ul>
    25. 25. <ul><li>Program EFSMI 2010 </li></ul><ul><li>Case study: VITO on i-SUP2010 on sustainable production </li></ul><ul><li>Measurement systems with Amy Spatrisano (APEX) on video conference, Fiona Pelham (BS8901) and with Guy Bigwood from Green Meetings Industry Council as a moderator. </li></ul><ul><li>Presentation of the sponsors </li></ul><ul><li>Introduction on Openspace networking lunch </li></ul><ul><li>CSR lunch, Openspace discussion and networking </li></ul>
    26. 26. <ul><li>The Big Debate-Round Table run by Eric Rozenberg </li></ul><ul><li>• PCO • Traiteur • Transport company • Venue </li></ul><ul><li>• Hotel • Politician • IMEX – Paul Flackett </li></ul><ul><li>CSR coffee break </li></ul><ul><li>Casestudy of a major convention </li></ul><ul><li>COP 15 Copenhague Jan-Christoph Napierski </li></ul><ul><li>Case study of a destination </li></ul><ul><li>Bruges – Kathleen Bertier </li></ul><ul><li>Case study of a meeting attendee </li></ul><ul><li>‘ How to reduce no-shows at your events? – Danny Stevens </li></ul><ul><li>Conclusion by Eric Rozenberg and Charles-Eric Vilain XIIII </li></ul>
    27. 27. <ul><li>Welcome at the City Hall Bruges </li></ul><ul><li>Summer drinks happening and awards Ceremony </li></ul><ul><li>of MPI Belgium at Convention Centre‘Oud Sint-Jan’ </li></ul><ul><li>Tuesday 29 June 2010 </li></ul><ul><li>Cultural visits </li></ul>
    28. 28. <ul><li>The venues for EFSMI 2010 </li></ul><ul><li>Concertgebouw www.concertgebouw.be </li></ul>
    29. 29.
    30. 30. <ul><li>The venues for EFSMI 2010 </li></ul><ul><li>Provincial Court </li></ul>
    31. 31. <ul><li>The venues for EFSMI 2010 </li></ul><ul><li>Welcome reception at the City Hall </li></ul>
    32. 32. <ul><li>The venues for EFSMI 2010 </li></ul><ul><li>Convention Centre ‘Oud Sint-Jan’ </li></ul>
    33. 33.