EADA, a business school based in Barcelona, Spain, launched a new Distance Learning General Management program to provide flexible executive education opportunities. The program aims to meet the needs of busy local, national, and international executives who cannot regularly attend weekly classes but still want high-quality management training. EADA representatives believe the school's 55 years of experience, quality standards, international accreditations, and rankings help ensure program excellence. They also note non-residential programs allow participants to share experiences and network in ways that can alleviate the "loneliness of leadership." EADA's China representative promoted the school's programs at an event at Hohai University to increase awareness among Chinese candidates.

1. EADA
Spirit
Núm. 13 Febrero 2012 No. 13 February 2012
Editorial
The role of individuals in the present crisis: We do have personal
beliefs and behaviours. The answer is not blowing in the wind.
information by clicking on a
keyboard. But we don’t look at the
tangible goods and raw materials
that are moved everyday (ports,
logistics, containers, bulk carriers,
etc.) and form the base of our
economy. Strong winds will take
away artificial economic bubbles but
we will need more than a storm to
collapse the traditional economy.
We need to be very careful when
looking at certain businesses and
jobs. What looks fancy and promising
on a screen may not be the same in
We are in an age of discontinuity and volatility. Being “in the the real world. Don’t be attracted by bright colours – find out
clouds” is now fashionable when a few years ago it meant what is behind them. Who is going to take advantage of my
nothing more than being unrealistic. job? What value do I add? How do I contribute to society as
a whole?
While governments, international institutions and certain
individuals are arguing that growth is the only way to solve the Our mission as a business school is to contribute to a better
present economic situation, especially inside the European world through education. Tools and concepts are necessary
Union, very few dare to contemplate a new economic model. but there is also a need to maintain your values and listen to
This model would include fewer differences between social your heart. Very often I have found explanations of our world
groups, more cooperation, less competition and increased aid that rang true in songs. Listen to the popular Bob Dylan song
to less developed countries. “Blowin’ In The Wind” from the record “The freewheelin’” once
more and see what insights it can bring us.
Will it be possible to fight unemployment without considering
innovative approaches like part-time jobs, high geographical How many times must a man look up
mobility and time-sharing? Do we need to see another Leman Before he can see the sky?
Brother disaster or experience another bailout like the one in Yes, ‘n’ how many ears must one man have
Greece to know how to act and react in the face of financial Before he can hear people cry?
sharks and market pirates? Who is going to decide about Yes, ‘n’ how many deaths will it take till he knows
the implementation of a Tobin tax or similar on financial That too many people have died?
transactions? Are we waiting for tax havens to become the The answer, my friend, is blowin’ in the wind,
good guys? The answer is blowin’ in the wind.
David Parcerisas
We live in a globalised world where thanks to big jumps President of the Board of EADA Foundation (Escuela de Alta Dirección y
in technology, everything moves faster. We interact with Administración), Barcelona, Spain.

2. Noticias EADA EADA News
Rankings Rankings
Mejores escuelas de negocios de Europa en 2011 Top European Business Schools 2011 according
según Financial Times to the Financial Times
El Ranking de mejores escuelas de negocios eu- EADA among top 30 business schools in
ropeas mantiene a EADA en el top 30 de Europa Europe
EADA mantiene la posición 27, consolidándose así EADA has retained its rank as the 27th best business
en el top 30 de las escuelas de negocios europeas. En 2010, school in Europe, thus consolidating its place among the top 30
EADA obtuvo una mejora respecto a la posición 38 que ocupa- European Business Schools. In 2010, EADA advanced 11 places
ba en el ranking de 2009, lo que la situó entre las mejores en el from its previous position at 38 in the 2009 ranking. The Financial
principal ranking europeo del sector en el que están clasificadas Times publishes the sector’s leading European ranking, released
un total de 75 instituciones. on Monday, December 5, and featuring a total of 75 European
business schools.
Para su elaboración el prestigioso rotativo británico realiza un
promedio de los 4 diferentes rankings elaborados a lo largo del The ranking is based on an analysis of the school’s appearance
año y que hacen referencia a los programas MBA’s en sus mo- in 4 programme rankings (also published by the Financial Times):
dalidades full time y executive, masters in management y execu- the MBA (full time and executive), the Master in Management and
tive education. Un dato a destacar es la importancia que el diario programmes related to executive education. The rankings give
otorga al profesorado en tres aspectos concretos: presencia fe- special importance to the following aspects related to faculty: the
menina, internacionalidad y porcentaje de doctores. degree of internationalisation, the presence of women and the
percentage of PhDs.
Miquel Espinosa, director general de EADA,
lo interpreta como un reconocimiento a la ca-
lidad general de la formación impartida en la
escuela ya que “ofrecemos una formación de
alto nivel, sobre todo con una calidad homo-
génea en los distintos programas que impar-
timos”. “En este sentido ―añade Espino-
sa― “Nuestra posición es el resultado de una
planificada diversificación de nuestros progra-
mas que cubren la formación ejecutiva desde sus etapas inicia-
les (Masters in Management) hasta la formación para empresas Miquel Espinosa, General Director of EADA, pointed out, “EADA
(Open y Custom programmes) pasando por los conocidos y con- participates in all of the categories referred to in the above ranking,
solidados MBA”. which confirms the consistent quality of our portfolio.”
EADA: Responsabilidad Social Corporativa EADA: Corporate Social Responsibility
En el ámbito de la Responsabi- Within the area of Corporate
lidad Social Corporativa, EADA Social Responsibility, EADA has
colabora en diversas acciones been collaborating with various
solidarias a lo largo del año para social projects throughout the
recaudar fondos asignados a year, including fundraising
proyectos sociales de diversa ín- events such as EADA teaming,
dole: EADA Teaming, lucha con- Breast cancer support and
tra el cáncer de mama, donación NGO scholarships as well as
de sangre, recogida de alimentos initiatives such as the EADA
y becas a ONG´s, etc. food drive.
Este año, siguiendo con la iniciativa que empezamos el pasado año, This year we repeated the food drive, collecting food to be donated
volvimos a organizar una recogida de alimentos destinada al Banc to the Banc dels Aliments, an NGO that distribute basic foodstuff to
dels Aliments, organización sin ánimo de lucro que pretende asegu- those who most need them in Spain. We would like to thank EADA

3. rar el acceso a alimentos básicos a quienes más lo necesitan aquí staff, families, friends and participants and especially EADA, which
mismo, en nuestro país. Esto fue posible gracias a la implicación de doubled the amount collected last year, providing 1,300 kilos of
todo el personal de EADA, familiares, amigos y alumnos y sobre food, more than a ton.
todo a la propia institución por doblar la cantidad recogida, así se
pudo llegar a los 1.300 kilos de comida, ¡más de una tonelada! Congratulations to everyone!
¡Felicidades a todos los que han participado en esta iniciativa!
EADA lanza un Nuevo programa: PDG Distance Learning
Entrevistamos a Jordi Díaz, director de pro- participantes vienen a buscar mucho más
gramas de EADA, para que nos hable de la que formación, y es en esto en lo que una
importancia de la formación y del lanzamiento institución reconocida internacionalmente
del nuevo PDG Distance Learning. y con más de 100.000 exalumnos en más
de 70 países diferentes puede aportar su
EADA ha lanzado un programa de Direc- valor.
ción General que incluye formación a
distancia. La idea es innovadora, ¿qué ¿Cómo se ha conseguido este nivel de
la motiva? excelencia?
—Siempre tratamos de estar muy en contacto —Realizando bien las cosas, de manera
con la realidad empresarial, sus inquietudes sostenida a lo largo del tiempo y teniendo
y sus intereses, es algo que va con el código siempre al participante-directivo/va en el
genético de una institución que comenzó su centro del proyecto de EADA.
oferta formativa por y para las empresas. La
situación actual exige a los directivos y empresarios una dedica- ¿Tienen un perfil específico los interesados en los programas
​​
ción total a sus negocios y esto dificulta su disponibilidad para de Dirección General?
asistir a clases de manera regular dos días por semana, por poner —El perfil se corresponde al de personas en puestos directivos
un ejemplo. Sin embargo, son conscientes de que necesitan esta y/o emprendedores cuyas iniciativas empresariales necesitan
formación para poder seguir siendo competitivos ante un mercado una formación general en las diferentes áreas de la gestión y
cada vez más exigente. una potenciación en el desarrollo de sus habilidades directivas.
EADA ofrece el programa de Dirección General desde hace
Es en base a la premisa: flexibilidad y formación de calidad, más de 30 años, lo que nos da una perspectiva en el tiempo
que lanzamos este programa en versión blended (mezcla de lo suficientemente amplia como para saber que en este tipo de
formación residencial y a distancia). Además, con este nuevo programas el participante desea aprender pero, sobre todo, y
formato podemos dar respuesta a un mercado nacional e incluso quizás es lo más importante, viene a aportar su amplia expe-
internacional, cada vez más interesado en nuestros programas riencia profesional y a tejer una red de contactos que le ayude
de formación para directivos, pero sin la disponibilidad de asistir en su futuro profesional. Son muchos los participantes que nos
a clase cada semana. comentan que en EADA pueden dejar de sentir esa “soledad
del líder” y adquirir nuevos puntos de vista que muchas veces
Parece un programa muy ajustado a las necesidades y la son difíciles de adquirir en sus propias organizaciones.
coyuntura actual…
—Formación directiva de alta calidad con un formato que se ajusta La crisis ha reducido considerablemente los presupuestos
a la flexibilidad que necesitan los directivos locales, nacionales de formación de las empresas. No obstante, la demanda no
e internacionales. ha caído en términos absolutos. ¿Esto quiere decir que las
personas asumen que la formación es indispensable para su
¿La experiencia y el reconocimiento internacional, son ele- desarrollo profesional y se la costean?
mentos clave a la hora de elegir una escuela? —Las empresas han reducido sus presupuestos, pero los
—Hoy en día no se trata sólo de realizar formación, sino de profesionales son conscientes de la necesidad imperiosa de
realizar formación de calidad. Por ello, la experiencia de la mantenerse competitivos, tanto para lograr un cambio profe-
institución (55 años), junto a su calidad, el prestigio alcanzado sional o emprender un proyecto empresarial. En este sentido
gracias a las acreditaciones de calidad y la presencia en los podemos ayudar a través de los servicios de Carreras Profe-
rankings internacionales son clave. Además, en programas de sionales, EADAAlumni o el Centro de Emprendedores.
nivel directivo, como lo es nuestro PDG Distance Learning, los

4. 2012 EFMD Meeting for Deans & General Directors
Vinck (associate dean, executive education - London Business
School).
Sabine Vinck described LBS’s new approach to management
training in both open and customised programmes:
• LBS has gone from “selling their most recognised teachers”
to “selling ideas”.
• Programmes are based on the ratio “70/20/10”: 70% in the
workplace, 20% coaching and 10% classroom training.
• Programme management follows models closer to those
of professional consultants than academics focused on
research and classes.
The annual meeting of Deans and General Directors was held on
February 1 and 3 in Noottingham. This meeting organises the EFMD Jordi Diaz, building on his role as board member of the Executive
(European Foundation for Management Development), a Brussels- MBA Council (www.embac.org ), based his presentation on global
based organisation that brings together the best management trends in Executive MBA programmes. Talking points included:
training institutions in the world. The meeting was organised around • The decrease in corporate sponsorship in recent years.
the topic “What Deans are interested in…” and was attended by • Today more and more executives are willing to invest in
350 deans and CEOs from 50 different countries. their own professional development to stay competitive in
today’s workplace.
EADA was represented by Ramon Noguera, academic director, • Highlighting of the launch of Global Executive MBA
and Jordi Diaz, associate dean of programmes. Jordi Diaz was programmes from leading institutions worldwide, such as
one of the speakers at the conference in a shared session entitled, the Global Executive MBA of EADA y HHL (Germany),
“New Trends in Executive Education”, together with Sabine beginning in October 2012.
Down To Moon
By Dr Alexis Mavrommatis
Thanks to the excellent work of a group of participants from the
International Master in Management and the support of EADA’s
Centre of Entrepreneurship, the entrepreneur Rosario Basillotta
was able to raise an investment of 400,000€ for his company
Down to Moon. The financing was provided by the Keiretzu
Forum, and international network of business angels. Down to
Moon explores the potential business opportunities of augmented
reality for mobile phones.
The group, composed from François Thiebaut, Jérome
Callebaut, Patricia Caspar, Florian Mock and Anna
Polushkina, participated in the joint project between EADA
and ACC1Ó. In this project, EADA participants help innovative blending the virtual world with the physical environment based
technology-driven start-ups bring their ideas into the market on vision and geo-location.
by developing a full 5-year business plan. In this case, Down
to Moon received consulting support from the participants to This pioneering programme between EADA’s Centre of
help the company enter into the most promising and fastest- Entrepreneurship and ACC1Ó, allows participants to work on
growing market, the mobile entertainment industry. Through their final project as consultants in real start-up companies,
extensive primary research and industry analysis, the group facing all the challenges of the real business world. This year,
identified a market opportunity and developed a sustainable more than 12 projects have been selected to be used in final
business model as well as a feasible business plan. The group projects. While other top business schools participate in this
recommended that Down to Moon enter the mobile gaming programme, ACC1Ó especially appreciates the pragmatic and
market by combining its market know-how with augmented hands-on approach EADA’s participants offer to the start-up
reality. Suggestions also including differentiating its games by companies.

5. EADA in China
Our representative in China, Elena Han, continues to make their facilities. Around 20 people attended the event and Elena
EADA more recognised in her country. provided an excellent summary of our programmes. Moreover, as
an alumna, she could answer all the questions of the candidates
Last December, she organized an informative session at Hohai and share her experience.
University in Nanjing, China. Together with the international
department, they promoted the informative session among Now we can officially say that EADA is better known among
their students and agreed to have Elena carry out the activity in Chinese candidates.
Departamento de Relaciones Alumni y Empresas
Alumni & Corporate Relations Department
NOS HACEMOS GLOBALES PARA TI WE ARE GOING GLOBAL FOR YOU
Si resides fuera de Barcelona, If you are living outside of Barcelona,
HAZTE MIEMBRO DE JOIN EADAALUMNI
EADAALUMNI INTERNACIONAL INTERNATIONAL
ESTE AÑO GRATIS THIS YEAR* FOR FREE
y consulta los servicios online and take a look at the online services
que te ofrecemos. we can offer you.
Contacta con nosotros Contact us for
para más información more information
sobre los servicios on the services and
y pide tu nuevo to request your new
login y password. login and password.
eadaalumni@eada.edu eadaalumni@eada.edu
*Membresía válida hasta el 31 de agosto *Membership valid until August 31, 2012
del 2012
http://www.linkedin.com/groups?subgroups=&gid=1855 http://alumni.blogs.eada.edu/ https://twitter.com/#!/eadaalumni
&trk=anet_ug_subg

6.
¿Cómo reclutar a nuestro talento? How to recruit EADA talent
Bolsa de Empleo Job Posting
• Publica las ofertas laborales y de
• Labour or Internships offers can be
prácticas en nuestro portal. posted all year long.
• Una vez validadas por EADA Careers se • Our Jobsite makes it possible for our
publicarán a la audiencia indicada. students to fit your requirement and be
part of the selection process.
CVBook CVBook
• Utiliza tus criterios de búsqueda para • Use your search criteria to find the
candidate you need.
encontrar al candidato que necesitas.
• El CVBook estará vigente cada final de
• Our CVBook will be available at the
año académico. end of each academic year.
Presentaciones Corporativas Company Presentations
• Visita EADA en Barcelona y presenta • Visit EADA in Barcelona and present
las oportunidades de carrera dentro de your current vacancies and careers
la empresa. opportunities in your company.
• Las en trevistas podrán ser • Interviews can be arranged with
previamente acordadas. possible candidates during your visit.
Prácticas Profesionales Internships
• We facilitate the hiring for internships
• Te facilitamos la incorporación de
through an agreement between EADA,
alumnos a través de convenios de
the company and the student.
prácticas profesionales.
• Period: during the programme one
• Durac ión máxima de 1 año. year after graduation
Contacta con nosotros en EADA Careers carrerasprofesionales@eada.edu
Contact us : EADA Careers careerservices@eada.edu

7. Segunda Edición / Second Edition
Quien desee participar podrá dar rienda suelta We invite anyone who is looking for an outlet for
a toda su creatividad creando un spot que their creativity to create a video advert that
refleje lo que representa EADA, la historia reflects what EADA stands for, your favourite
que más os guste y, cómo no, lo que supone vivir EADA story, and, of course, what it is like to
la experiencia EADA. live the EADA experience.
En esta segunda edición hemos abierto la participación a todos In the second edition, we have extended participation to all
los alumnos actuales de la escuela y ex alumnos. Para estos the school’s current students. Alumni can also take part as
últimos la única condición es que al menos 1 de los participantes long as at least 1 of the group’s participants is a member of
del grupo sea socio de EADAAlumni. EADAAlumni.
INDIVIDUAL O EN GRUPO INDIVIDUAL OR GROUP
La participación puede ser a título individual o en grupo, teniendo Individuals or groups can participate, keeping in mind that only 1
en cuenta que se entregará sólo 1 premio por vídeo ganador. prize will be awarded for the winning video.
¡Recordad! No esperamos vídeos Remember! We don’t want institutional videos;
institucionales, sino historias. what we want are stories.
La fecha límite de entrega del vídeo será el día The deadline for handing videos in is
10 de abril 2012 April 10, 2012
El vídeo tendrá que tener una duración máxima de 1 minuto. The maximum video length is 1 minute.
El jurado, compuesto por profesores de The jury will be made up of professors from
Marketing, Departamento de Comunicación the Marketing and the Communication
de EADA, EADAAlumni, directores de Department, Programme and Marketing
programa y el departamento de Marketing Department and EADAAlumni. The
realizará la votación de los vídeos basados following criteria will be used to evaluate
en los siguientes criterios: videos:
• Originalidad y creatividad • Originality and creativity.
• Calidad de imagen y sonido • Visual and sound quality.
Entrarán a concurso los vídeos que no perjudiquen ni Only videos that are in line with EADA’s values will be
vayan en contra de los valores de EADA. eligible.
• Todos los vídeos que entren a concurso serán • All videos that enter the contest will receive a gift for
obsequiados con un presente por su participación. participating.
• Todos los vídeos participantes se utilizarán en nuestro • All videos taking part will be shown on our Youtube
canal institucional de Youtube y en las redes sociales institutional channel and on EADA’s social
de EADA. networks.
¡Sigue aquí los últimos detalles sobre timings, consejos y Check out here for the latest details on timings, tips and the
fecha de entrega de premios! final confirmation of the date for the handing out of prizes!
www.facebook.com/EADAAdvertContest2012 http://www.facebook.com/EADAAdvertContest2012
Clic aquí para ver los vídeos que participaron el año pasado Click here to see last year’s participating videos
https://www.youtube.com/playlist?list=PL36A1D55CF7A3288A& https://www.youtube.com/playlist?list=PL36A1D55CF7A3288A&f
feature=view_all eature=view_all

8. Novedades en EADA What’s new at EADA?
Blog EADAAlumni
Un blog creado por A blog created by
ex alumnos y alumni and
para ex alumnos. for alumni.
COMPARTE. APRENDE. SHARE. LEARN.
SUMA. MÁS VISIBILIDAD. ADD UP. MORE VISIBILITY.
MEJOR NETWORKING BETTER NETWORKING
¿Quieres echarle un vistazo? Want to take a look?
¿Quieres publicar? Want to post?
alumni.blogs.eada.edu
New Representative in Turkey
Ali Kubilay Ilgin (Turkey)
International Master in Management MBA 2007-2008
ailgin@eada.edu
Phone: +90 530 343 43 38
The first thing I think about when I look back at my experience
at EADA is the difference it made in terms of how I look at
things. I learned how to focus more on details and how to
think in a much more businesslike manner. With EADA came
something different; it was not just a business school, but a
lifestyle for me. Living in Barcelona and meeting all of the
different people from different nationalities allowed me to
become more international and grow as a person. Having
lived in Turkey my entire life, I really learned the value of
learning from another international culture which definitely
helped me grow as a person.
After returning from EADA, I joined Michael Page International
Looking back at the wonderful times I had at EADA made me want in 2008 and threw myself in a very entrepreneurial, active
to spread the word about this program to qualified and talented environment. EADA helped me flourish in this type of
individuals in Turkey. That is why I happily chose to become the environment, which is why now, almost 4 years later, I have
EADA representative for Turkey. I look forward to having intimate become the manager of my fourth team here. I have helped
and intriguing discussions with potential students regarding the the company’s presence grow in the local Turkish market and
programmes at EADA. Thinking about the wonderful experiences this has really challenged me. I had to think outside the box
I had there is one thing, but telling others about them is much and learn how to create different hubs of business within a
more satisfying. multinational firm. I will always appreciate what I learned at
EADA. The values and teachings of my professors will never
EADA taught me the ability to delegate responsibility and also to be forgotten because I use them in my day-to-day life. Another
manage teams, which is exactly what I do today at Michael Page aspect of EADA I will never forget is the wonderful times I had
International. in the city of Barcelona!

9. Noticias antiguos Alumnos Alumni News
Entrevista Interview What could you do for EADA now?
—I could share my experiences with the new MBA students, as
Sonia Nicastro (Italy) I did last year by presenting the Marketing Plan I developed with
International MBA 2009-2010 my team in 2010. I also could put my company in contact with
sonianicastro4@yahoo.it the school to consider possible project research/business plans
s.nicastro@codorniu.com to offer to new EADA students.
I am 30 years old and I was born in How would you describe your experience at EADA? What
Italy. After studying for a bachelor’s was the highlight?
degree in Economics, I worked in —An experience I will never forget! The best choice I made so
Sales & Marketing for 5 years in far. EADA was a personal challenge that gave me the skills, the
Rome. In 2009, I moved to Barcelona motivation and the qualification to follow my professional goals
and attended the International MBA and desires.
program in EADA.
How did your experience at EADA prepare you for this
What happened when you finished your MBA? position/for your personal and professional goals?
—I went back to Italy and started working in the wine sector for an —I feel more confident both at a personal and professional
Italian winery. In June 2011, I decided to move back to Barcelona level thanks to the cultural exchanges, knowledge and skills
and join Grupo Codorniu, a cava and wine producer, as trade I encountered in EADA. I have a more complete vision of the
marketing manager for international markets. company and I see the world from a business perspective. Most of
all, EADA helped me to have a clear idea about my professional
Are you in touch with your school/classmates? path and objectives and to broaden my horizons.
—Yes, of course! I have been in touch with many classmates
around the world and saw many of them last year thanks to EADA How do you see EADA from the company world?
reunions around Europe. I see Lorenzo and Martin all the time —Considering how crucial it is nowadays to have an international
here in Barcelona, and I am also still in touch with my favourite background and a high-level business qualification, EADA offers
professors, although I should try to see them more often! a good range of business programs, education and management
tools that can enrich any professional profile making, it more
What is your perception of the school like now, after finishing attractive to companies.
the MBA?
—I still have the same positive and great perception of EADA;
I keep recommending the school for its consolidated position in
Europe and for the exclusive environment EADA has been able
to create. Regional Chapters
How do you see EADA in 5 years?
—I am sure EADA will keep moving up the top business schools
rankings and bringing together great people from around the
world. I also see EADA as the business school with the strongest
network of international collaborators and partnerships.
How useful was what you learned in the MBA?
—The MBA program was extremely important for my personal
and professional growth; there was a good mix between theory
and practice, talented professors, a strong focus on team working
and good organization. Also I learned a lot from my classmates,
positive and negative experiences that are helping me in my daily
professional life with my colleagues. 30 de noviembre de 2011, Ciudad de Panamá (Panamá).
How useful has EADA networking been to doing business? El pasado mes de noviembre, tuvo lugar el Regional Chapter de
—I could say I found my current job through the EADA network Panamá, al que asistieron nuestro representante Eduardo Sali-
and I really think EADA will remain important for me in the future. nas y Giulio Toscani, director del MBA. El encuentro de antiguos
It will be helpful for any professional activities undertaken, for alumnos se realizó en un restaurante de la parte antigua de la
collecting information and suggestions from professors and ciudad. Todos pudieron disfrutar de una agradable velada y co-
other internal departments, for selecting future employees or for nocer nuestras últimas novedades y salir vestidos con la última
looking for contacts to develop my own business. camiseta de EADA.

10. “Fue una reunión muy agradable en donde recordamos los mejo- and was held in a typical japanese restaurant. Three MBA alumni
res momentos que vivimos en Barcelona, además que pudimos attended the event: Takateru (International MBA 2004-2005),
compartir con los alumni de otros años... !Felicidades por todos Toshi (International MBA 2009-2010) and Esther (International
los planes que tiene EADA fuera de Barcelona! ¡Gracias Giulio y MBA 2005-2006), a Belgian alumni currently living in Tokyo.
Eduardo! ¡Hasta el próximo año!”
Juan Carlos Barría MBA Full Time 2009-2010
6 de febrero de 2012, México D.F. (México).
En este mes de febrero tuvo lugar el Regional Chapter en Méxi-
2 de diciembre de 2011, Bogotá (Colombia). co D.F. El evento se realizó en el Bar del Hotel W. Al encuentro
asistieron nuestro activo representante Eduardo Salinas, Giulio
En el mes de diciembre tuvo lugar el Regional Chapter de Co- Toscani, director del MBA y Hank Fieger, profesor del MBA.
lombia en Bogotá, al que asistieron nuestro representante Juan
Aníbal Giraldo y Giulio Toscani, director del MBA. Pudieron po- Los alumni de ocho diferentes generaciones participaron ani-
nerse al día de las novedades y reencontrarse con los antiguos madamente durante el evento y pudieron interactuar entre ellos
compañeros y conocer a otros que han compartido la misma durante el cocktail ofrecido por EADA.
experiencia.
“El haber estado en la reunión, hizo que me diera cuenta de lo
¡El evento fue genial! Buena música, buena comida, el mejor bar rápido que se va la vida, y que en la vida hay cosas extraor-
y decenas de personas viéndonos ridículos pero felices con la dinariamente increíbles como lo aprendido en la maestría, las
camiseta de EADA. ¡Fue muy emocionante ver a tantos amigos amistades y la belleza de Barcelona”
y enterarme de lo bien que están! Es impresionante como en tan
poco tiempo han logrado cargos que ni nos creíamos. También Marcela Águila MBA Full Time 2009-2010
fue muy interesante conocer esa noche a nuevas personas, con
las que tenemos muchísimo en común por haber vivido EADA.
Creo que todos tendremos siempre adentro el gran recuerdo de
ese año en el que nuestras mentes se sintieron libres de la ru-
tina. ¡Espero que el próximo evento sea en Barcelona porque Promociones Career Moves
muchos queremos volver y que mejor excusa!
Simón Borrero MBA Full Time 2009-2010 Juan Carlos Torres (Colombia)
International MBA 2008-2009
juancho78@hotmail.com
I finished my International MBA in 2009
with the great feeling of achieving one
the most important dreams of my life.
A few months after, I got a job with
Johnson & Johnson Medical Devices,
as Sales Manager for Colombia. Certainly, EADA played an
important role enriching my professional skills and background.
Last year, one of the biggest pharmaceutical and medical devices
companies in the world, Abbott Laboratories, expressed interest
7 January 2012, Tokyo (Japan). in hiring me as part of their expansion project in Latin America.
After a couple of months of negotiations, I finally decided to take
Our traveller Giulio Toscani went to Japan this time to meet alumni the next step in my professional career by accepting their offer
in their home country. The Regional Chapter took place in Tokyo and now I am the Commercial Director for the Vascular Division,

11. responsible for Colombia and Venezuela. In my new role, I’m que me otorgaron el MBA, las apreciables y perpetuas amista-
in charge of starting the business operations in Colombia, des que desarrollé y las incomparables experiencias que obtuve
hiring the sales team and starting to position the brand in the viviendo en, hasta ahora la mejor ciudad el mundo, a mi parecer,
market. I manage relations with our distributor in Venezuela and considero que fueron elementales para llegar a ser el profesional
I have P&L responsibilities. Colombia is the third most important que soy hoy por hoy.
market in Latin America with vascular divisions entering with
direct operations; Puerto Rico and Brazil are already under this En el sistema bancario panameño existen muchas oportunida-
business model. des laborales ya que alrededor de 95 bancos tienen presencia
en Panamá, pero a la vez la competencia es muy grande. Pana-
With ten years of work experience and two years after finishing má es un país que desde el año 2005 su PIB ha ido creciendo
my MBA, I want to recognise the great job that EADA does, as exponencialmente. Hoy en día para ser un profesional exitoso
it prepares professionals to face new challenges in the business no solamente se requieren títulos, sino también experiencias,
world. My experience has shown me how much EADA and the formación, capacidad de comunicación y de toma de decisio-
International MBA helped me to develop my interpersonal and nes, visión y demás cualidades por las que se mide el valor de
technical skills. To learn in a multicultural environment and share uno como profesional. La semilla de todas estas competencias
experiences with different professional backgrounds taught me y muchas más las pude plantar gracias a la experiencia vivida
how to find new and different solutions to everyday issues, and en EADA.
to use my leadership skills to face complex difficulties.
Hoy por hoy, donde estoy, me llena de satisfacción poder contar
Thanks to all my classmates and teachers that shared their con todas las memorias vividas en Barcelona y me enorgullece
knowledge with me!! poder decir que formo parte de la familia de EADA.
I wish you all the best,
Nuevas Empresas Start ups
Ricardo Sandoval (Panamá)
MBA Full Time 2009-2010
rickys3084@gmail.com
El Pre y Post EADA
Antes de iniciar la redacción de este
artículo me remonté al tiempo en
que la decisión de partir a EADA a
diario rondaba por mi cabeza y sólo
pensaba en que llegara la hora de iniciar el grandioso viaje de
12 meses que viví. Como parte de los requisitos para el MBA Full
Time nos solicitaban que redactáramos dos escritos, uno sobre
por qué tomé la decisión de cursar un MBA en EADA y el otro
definiendo, a mi parecer, qué actitudes y aptitudes debe tener
un buen líder. Hoy en día me sorprendo al leer lo que escribí ya
que refleja el yo antes de EADA, mi personalidad, madurez y Michael Burmester (Germany)
expectativas del curso en aquel entonces. International MBA 2009-2010
mb@kobeclub.de
Actualmente laboro en HSBC como Gerente de Relaciones de
Banca de Empresas, atendiendo a clientes con un perfil inter- The story
medio entre pequeñas empresas y corporaciones. La toma de
decisiones, administración del tiempo, realización de tareas, My family was raising race horses on our farm for about 30 years.
negociación con clientes, relación con jefes y colegas es total- A few years ago, we decided to raise another kind of exclusive
mente diferente, mucho más efectiva a experiencias laborales full-blooded animal – wagyu (also known as Kobe), which is
anteriores. Haciendo un análisis retrospectivo y comparando considered the most exclusive meat in the world.
mis aptitudes, actitudes, conocimientos y desenvolvimiento del
antes y después de EADA en mi vida personal y en el campo In order to better assess this opportunity, I decided to make it the
profesional actual puedo ver los resultados claramente distingui- focus of my final MBA project. I was very lucky to work with four
bles y decir que el año que estuve en EADA fue crucial para mi other great MBA classmates that carried out the project with me
desarrollo profesional y como persona. Las bases y formaciones and I have greatly benefitted from their input when putting the Kobe

12. flavour of Wagyu Beef is sweeter and lighter than that of ordinary
beef. Furthermore, the meat differentiates itself with its particular
tenderness, juiciness and especially by its marbling, which makes
it such an exclusive, prestigious and expensive product.
The breed also has a healthier fatty acid profile and an
unsaturated-to-saturate fat ratio of 2-to-1 instead of the 1-to-1
ratio of regular beef. Further, Wagyu yields a beef that contains
a higher percentage of omega-3 and omega-6 fatty acids than
typical beef. Moreover, Wagyu is a source of many essential
vitamins and nutrients, adding to a rich, buttery, tender and
entirely flavoursome product.
Kobe Club
Club project into practice. Special thanks to Katia, Sonia, Kiki and Beutzener Weg 11
Joaco – I will have beef ready for you in June! D – 29320 Hermannsburg
+49 (0) 151 22631602
Until now we had sold the meat of 5 cows and we had constantly www.kobeclub.de
worked on improving the core product itself, the complementary
products around it, the processes and also the brand of Kobe
Club. Although it has been a challenge to produce a consistently
high quality product, we have received superb feedback from our
customers so far.
¿Dónde están trabajando?
In contrast to our original plan, which was to also produce cross
breedings (in order to reach more target groups), we now solely
Where are they working?
focus on 100% wagyu meat and thrive to deliver the best quality
and thereby less quantity. Having built up a good customer base,
we already established a sellers market, which makes the core Carlo Baldo (Italy)
product even more exclusive. This is something that helps us International Master in Management 2006-2007
to further build our brand. We now use the strong brand to sell cbaldo11@gmail.com
complementary products (wines, grill dishes, salt, pepper, etc.)
and branded lifestyle products (clothes, iPad cases, etc.). After finishing my International Master
in Management at EADA, I decided to
In 2012, we will also hold 3 events in our “Kobe Lodge” to not only stay in Barcelona. While I was finishing
sell products, but also to explain the fascination with exclusive beef my Master, I started working in Starlab
and the best ways to prepare the individual cuts. I invite all EADA (in English) as an assistant business
to join us and visit me on our “Wagyuhof Oldendorf” in Germany. development for innovative technologies
You can also find more information at www.kobeclub.de. products (finishing in December 2007).
In January 2008, I started working as a
SAP HR consultant (in Spanish) in Indra,
a multinational company in the field of consulting solutions and
services. The company was great, but I didn’t like the job, so I
decided to change my professional profile to sales because it was
much more close to my studies and personality. In December 2009,
I started working at Decathlon Spain, a multinational company
in the GDO for sport goods. I worked as ski store department
The Wagyu Breed manager, where I was hiring, training and motivating a group of
between 4 and 15 people. In June 2011, I asked to be transferred
Kobe Beef comes from Wagyu cattle. Wagyu is a pure breed of to Decathlon Italy for personal reasons. I started working in Verona
cattle with a herd registry book in Japan dating back to 1830. as fitness store department manager hiring, training managing and
The Japanese word Wagyu motivating a group of 25 people.
means “Wa” for Japanese and
“gyu” for beef. Kobe beef actually Thanks to my passion for sports and especially for skiing,
refers to the wagyu cattle that Decathlon, my Master in EADA, my knowledge of 3 languages
come from the region of Kobe and my great experiences abroad (where I grow as a person and
in Japan. Recognised as the especially as professional), I have changed jobs. I now work as
premium meat worldwide, the product manager in Head for Ski Boots in Treviso.

13. What I learned at EADA and Decathlon helped me to move from claim de la compañía, cuanto más cuidamos la tierra, mejor vino
the sales field to strategic product management. My academic conseguimos.
training and work experience made my profile extremely flexible
and adaptable to different business areas. Moreover, the skills I
gained in finance, strategy, marketing and HR have proves to be
valuable every day.
Paula Macharashvili (Italy)
I had the pleasure of meeting many great people all over the International Master in Management 2008-2009
world in my Master class and as well as on other Master and mpaulamacha@gmail.com
MBA programmes. I would like to thank EADA for the great
experience I had and thank all my friends who contributed to this In March 2011, I started an
unforgettable year. internship in the Trade Marketing
area for Unilever in the Out Of
Home category for the ice-cream
business; you may all know it as
Frigo. My background was totally
different, but I wanted to give it
a try to see how the commercial
side of a company works. I
have to say it’s a fast paced
environment, especially in the
area where I was; seasonality is
a big thing and you have to be
ready to welcome summer.
I worked with Excel on a daily basis with excel, analysing sales
and the outcome of the different campaigns our sales teams
were running. Being in trade marketing makes you understand
the relationship between sales and marketing a little bit more.
Carola Torra Marín (España) The other part of the job included participating in the creative
International Master in Management 2006-2007 part of designing and getting the perfect POS. We call it visibility
carolatorra@gmail.com in the Point of Sales, so in that sense I do feel the area of trade
marketing gives you a broad insight.
Una nueva etapa profesional, un mundo por descubrir
At the same time that I was doing the recruitment process for the
Este título creo que resume perfectamente el nuevo camino que internship at Unilever, I participated in the process for the Retail
empecé a definir cuando me incorporé a Bodegas Torres el pa- Leader Program of a technology company, which was presented
sado mes de abril como Brand Manager de Marketing. at EADA in December 2010.The process included several
individual interviews and an assessment centre.
El mundo del vino (su cultivo, elaboración, variedades, comer-
cialización, etc.) resulta apasionante y representa una opor- After two months, they told me I was one of the graduates that
tunidad para crecer tanto a nivel personal como profesional. would be participating of the program, so from September on I
Torres actualmente comercializa sus vinos en unos 150 países, have been working and learning about the retail business model.
esto representa un reto a la hora de definir la estrategia de The program lasts 2 years and takes place in Barcelona. I will
marketing a desarrollar con los diferentes productos que co- be rotating through different areas inside the retail store and
mercializamos. learning about company´s philosophy and way of working, so by
the time the 2 years is up, I will be ready to assume a managerial
Estoy segura que mi paso por EADA y, especialmente, el Inter- position.
national Master in Management, me han servido para tener una
perspectiva más global del mundo y de las diferentes tipologías I do believe the skills and competences that I learned and
de mercados y consumidores. developed during the EADA programme have helped me achieve
my professional and personal goals.
No obstante, lo que más me ha fascinado y sorprendido de esta
nueva etapa es el compromiso de Torres por la conservación del You not only learn from my professors or the papers you hand
medio ambiente. Concretamente, la empresa hace años que se in, but also the case studies give you the opportunity to learn
prepara por los posibles efectos del cambio climático e invierte from each other. Future students are or will be surrounded
en varios proyectos medioambientales. Porque, como recoge el by amazing people with great skills and competences. They

14. should listen to them, ask questions and go beyond their own multicultural, y no es casualidad que se encuentre entre las 20
limitations. mejores Business Schools de Europa y del mundo según los
rankings internacionales.
I sincerely hope every one of you had at least half of the
experience I had during my time in EADA. Si optáis por un año más de estudio en Barcelona, en EADA
será un año que no olvidareis y de donde os llevareis además
muy buenos amigos.
Francesco Mortara (Italia)
International Master in Marketing 2009-2010
mortara.francesco@gmail.com Bodas y Nacimientos
Marketing Manager at IAG International
Weddings & Births
Auction Group
Una vez terminados mis estudios de Eco-
nomía en la Universidad de Turín y haber
tenido experiencias de trabajo en Italia,
decidí mejorar mi curriculum cursando un
Master en Marketing en inglés y en unas de
las Business Schools más prestigiosas de
Europa, EADA.
Ya había estudiado un año en el norte de España con el progra-
ma de intercambio universitario Erasmus, y a raíz de aquella ex-
periencia decidí seguir mis estudios en un entorno internacional, Héctor Pérez Villers (México) International MBA 2005-2006 es
donde no solamente el aprendizaje podía venir de las clases, Director de Operaciones de Leblanc S.A., importante empresa
sino también de la posibilidad de moverme en un contexto uni- de Construcción en México y su esposa Mariola González nos
versal y multicultural, algo que siempre me había atraído y había hacen partícipes del nacimiento de su tercera hija, Paloma. La
considerado como una de las herramientas de aprendizaje más pequeña Paloma nació el pasado mes de noviembre en México
útiles para crecer personal y profesionalmente. D.F. y pesó 3,1 Kg. y midió 50 cm. Sus hermanitos, Héctor de 3
años y medio, Lucía de 2 años y medio, así como sus papás, le
Durante el año en EADA tuve la oportunidad de mejorar mi pre- dan la bienvenida a la familia.
paración, especializándome en profundidad en la mercadotec-
nia y el marketing, compartiendo el duro trabajo y los estudios
con compañeros y profesores muy preparados, provenientes de
todas partes del mundo. En mi clase había 18 nacionalidades
distintas, y un porcentaje bastante alto de mi crecimiento perso-
nal y profesional ha sido debido al hecho de compartir con ellos
experiencias tanto dentro como fuera de la escuela.
Una vez acabado el master encontré trabajo como Product Ma-
nager Junior en la multinacional francesa BIC y después de más
de un año en la firma fui contratado como responsable de Mar-
keting en International Auction Group, una importante empresa
que se dedica a la valoración, compra y venta de compañías en
liquidación en la que, a fecha de hoy, sigo trabajando.
Sigo moviéndome en un entorno internacional, utilizando a diario Erica Wu (Perú) MBA Full Time 2007-2008 y Albert Tort, se ca-
todos los idiomas que conozco y todas las competencias que he saron en febrero de 2010 y fue publicado en el EADA Spirit.
ido adquiriendo con el tiempo. El trabajo es duro, requiere capa- Ahora el pasado mes de noviembre han sido papás de Laia, que
cidad de análisis y toma de decisiones, pero te permite aprender nació en Barcelona.
y crecer como profesional.
Comentarios de los papás: ¡Toda la familia estamos muy conten-
Recomiendo EADA porque, además de encontrarse en unas de tos con la llegada de Laia! Nació el 11-11-11, ¡parece ser que es
las ciudades más bonitas de Europa, es una escuela de calidad una niña con suerte! ¡Nos tocó el premio mayor de la lotería!
que da mucha importancia al futuro de sus alumnos y al entorno

15. Próximas fechas Regional Chapters Forthcoming Regional Chapters
Marzo 2012 March 2012 Mayo 2012 May 2012
16.03.2012 São Paulo (Brasil). 03.05.2012 Istanbul (Turkey)
31.03 - 1.04.2012 Lima (Perú): EADA Alumni Weekend 1ª semana de mayo, Santo Domingo (República
Latinoamérica 2012. Dominicana)
1ª semana de mayo, Caracas (Venezuela)
Si quieres estar al día de todo hazte del Facebook de EADA. If you would like access to the most up-to-date information, join
Para cualquier información también puedes contactar a: EADA´s Facebook. For further information contact:
regional.eada@eada.edu regional.eada@eada.edu
http://www.facebook.com/EADABS.
Querido antiguo alumno, por favor mantén Dear Alumni, please keep us updated on your
tus datos actualizados tanto laborales como career moves a well as your e-mail, company,
personales, empresa, cargo, teléfono, país. post, phone and country changes which can be
Puedes mandarlos a: spirit@eada.edu sent to: spirit@eada.edu
Gracias por tu colaboración. Thanks for your collaboration.
Participar es fácil Participate is easy
Participar en EADA Spirit es muy fácil. Si has empe­ Participating in the EADA Spirit is very easy. If you have
zado un nuevo negocio, si ha habido algún cambio started your own business or, if there have been any
profesional, (promoción reciente o traslado) te career changes (recently promoted or relocated), I would
agradeceremos que nos mantengas al día enviando un be grateful if you can update us by sending an e-mail to:
email a: spirit@eada.edu, explicando tu nuevo trabajo y spirit@eada.edu. Please send details of your new job
facilitándonos tu nuevo cargo, empresa, país y email de and include the new position title, company, country and
contacto. También puedes participar en el apartado de a contact e-mail. Moreover, you can participate in the
Bodas y Nacimientos: envíanos una foto y incluyendo el section Weddings & Births by sending a picture including
lugar, fecha y nombre del esposo/a. Para los nacimientos the place, date and your partner’s name for weddings or
debes facilitarnos una foto, nombre completo del bebé, sending a picture of your baby, including the baby’s full
lugar y fecha de nacimiento. name and date and place of birth.
Queremos dar las gracias a todos los que han contribuido y We would like to thank everybody who contributed and we
esperamos vuestras futuras participaciones. look forward to your future participation.
Fundación Privada Universitaria EADA
CIF ESG08902645 Telf: (+34) 934 520 844
C/ Aragó 204 Fax: (+34) 933 237 317
Barcelona (Spain) e-mail: spirit@eada.edu
CP 08011 www.eada.edu