Five questions to ask to start predictive analytics for B2B sales
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Predictive analytics is people-heavy and takes months, right? Or is it possible to get started faster, with less risk of project failure or unmet objectives? This document outlines a 5-step process to get started, based on DxContinuum’s experience with providing a predictive analytics platform for B2B sales teams at Fortune 500 customers.
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Five questions to ask to start predictive analytics for B2B sales
- 1. HOW TO GET STARTED With predictive analytics for B2B Sales Brett Sheppard December 2, 2015 VP of Marketing brett@dxcontinuum.com
- 2. DxC SalesSuite™ FIVE STEPS TO GET STARTED WITH B2B SALES PREDICTIVE ANALYTICS ©2015-2016 DxContinuum, Inc. 2 1 Goals 2 Architecture 3 Data 4 Begin 5 Implement
- 3. DxC SalesSuite™ 1 Define WHAT CHALLENGES DO YOU WANT TO SOLVE? ©2015-2016 DxContinuum, Inc. 3 Define sales analytics objectives within the context of your business and departmental priorities. 1 Goals 2 Architecture 3 Data 4 Begin 5 Implement
- 4. DxC SalesSuite™ HOW WILL THE PROPOSED ANALYTICS OFFERINGS FIT WITH WHAT YOU HAVE TODAY? ©2015-2016 DxContinuum, Inc. 4 Understand the architecture of how the proposed analytics offerings will integrate with your previous investments in CRM and other systems. 1 Goals 2 Architecture 3 Data 4 Begin 5 Implement
- 5. DxC SalesSuite™ WHAT DATA SOURCES WILL YOU USE? ©2015-2016 DxContinuum, Inc. 5 Consider your data sources such as your Salesforce or other CRM, marketing applications and 3rd-party data services. 1 Goals 2 Architecture 3 Data 4 Begin 5 Implement
- 6. DxC SalesSuite™ HOW CAN YOU VALIDATE ROI AND USABILITY? ©2015-2016 DxContinuum, Inc. 6 1 Goals 2 Architecture 3 Data 4 Begin 5 Implement Undertake a kick start program for 1 quarter to validate return on investment and self-service analytics by each participating department.
- 7. DxC SalesSuite™ HOW WILL THE PROPOSED ANALYTICS OFFERINGS BE IMPLEMENTED? ©2015-2016 DxContinuum, Inc. 7 1 Goals 2 Architecture 3 Data 4 Begin 5 Implement Implement via Software as a Service (SaaS) apps or behind-the-firewall enterprise deployment with continuous insights for each quarter.
- 8. THANK YOU DxContinuum, Inc. Predict. Prioritize. Profit. @dxcontinuum dxcontinuum.com 1.510.497.4062