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Expanding Reality
The Rise of VR and its Economic Expansion into Military
Business Economics | Group 6
Ken Coleman, Holly Martin, Stella Mitchell, and Dustin Sheffield
1
1790s
1820-30s
Panoramas | Immersive Paintings
Photography | Stereo Imagery
VR’s Beginnings
Capturing Reality Throughout the Ages
1870s
Movies
2-4
Early Simulators
Early HMDs
Military and University Research
1960S
1960
First Commercial Wave
1980-90s
1970-80s
2, 4, 5
Industry Expansion
Events Aerospace Medical GamingVideoMilitaryRetailEducation
$35B VR SOFTWARE TOTAL ADDRESSABLE MARKET
Aerospace/Engineering
$4.7
Medical
$5.1
Gaming
$11.6
Real Estate
$2.6
Education
$0.7
Retail
$1.6
Miltary
$1.4
Video
$3.2
Events
$4.1
6-12
“The United States Army will always be a lessons
learned organization utilizing After Action Reviews
(AARs) and lessons learned products to improve
our force. But now, VR will give our Army the
ability to conduct tough and realistic training more
often utilizing less money and reduce wear and
tear on equipment resulting in more frequently
trained force and improved readiness.”
- COL Dodson
Individual Income Tax
Corporate Income Tax
Custom Duties
Excise Taxes
Securities
US Treasury Bills
US Bonds
International Lending
Defense Spending
Where the Discretionary Budget Comes From
Military
Education
Housing &
Community
International
Affairs
Energy &
Environment
Transportation
Tax Revenue
Government
Borrowing
13
Defense Spending
Macro Spending
Military
Spending
$609.3B (16%)
Veteran
Benefits
$160.6B (4%)
Housing &
Community
$61.5B (2%)
International
Affairs
$50.2 B (1%)
Total
$881.6 B (23%)=13
Defense Spending
Micro Defense Spending (VR)
Air+Amphibious+Land+Subsurface+Space+VR=$64.3B in VR Capability
$10.70
$3.00
$1.30
$0.90
$2.20
$1.60
$7.40
$6.00
$1.30
$1.80
$1.10
$0.70
$2.00
$2.70
$0.30
$0.80
$2.00
$1.50
$0.80
$1.70
$2.10
$1.10
$1.10
$1.20
$1.20
$0.60
$0.30
$2.30
$3.70
$0.60
$0.30
$- $2.00 $4.00 $6.00 $8.00 $10.00 $12.00
77 F-35 Joint Strike Fighters
60 AH-64E Attack Helicopters
10 P-8A Aircraft
2 Virginia Class Submarines
1 Littoral Combat Ship
2 Fleet Replenishment Oilers (T-AO)
5,113 Joint Light Tactical Vehicles
30 Amphibious Combat Vehicles - $0.3 billion
5 Evolved Expendable Launch Vehicles
Space Based Infrared System
Ground Based Midcourse Defense
240 Patriot Advanced Capability (PAC-3)
9,733 Guided Multiple Launch Rocket System (GMLRS)
1,121 Joint Air-to-Ground Missiles
Columbia Class Submarine
Ground Based Strategic Deterrent
Price in Billions
MILITARY ASSETS WITH VR CAPABILITY IN 2018 BUDGET
14
Virtual Weapons Qualification
VR Ordnance Detectors VR Parachute Simulators
15-17
13.3
17.7
0
5
10
15
20
2016 2026
FORECASTED
SPENDING(IN
BILLIONS)
The Future of VR
Overall Industry vs Military Sector
Global Military VR TrainingGlobal VR Growth
0.0
2.0
4.0
6.0
Unemployment Rate 1948-Current
0
5000
10000
15000
20000
25000
Government Employment 1948-Current
15, 18-21
Thank
You
1, 15
Work Citation
1“Virtual Reality VR Military 4k Wallpaper.” HD Wallpapers,
https://www.hdwallpapers.in/virtual_reality_vr_military_4k-wallpapers.html
2Dormehl, Luke. “8 Virtual Reality Milestones That Took It from Sci-Fi to Your Living Room.” Digital Trends, Digital Trends, 4 Apr. 2018,
www.digitaltrends.com/cool-tech/history-of-virtual-reality/.
3Google Search, Google,
www.google.com/imgres?imgurl=https%3A%2F%2Fi1.wp.com%2Fheadsup.boyslife.org%2Ffiles%2F2014%2F06%2FRACE-HORSE-MOVIE.jpg.
4“History Of Virtual Reality.” Virtual Reality Society, Virtual Reality Society, 2017, www.vrs.org.uk/virtual-reality/history.html.
5Hreha, Jason. “Virtual Reality Is Our Savior: A Vision Of The Future Of Education.” Big Think, Big Think Edge, 15 Aug. 2014,
bigthink.com/wikimind/virtual-reality-is-our-savior-a-vision-of-the-future-of-education.
6“Profiles in Innovation Virtual & Augmented Reality.” Profiles in Innovation Virtual & Augmented Reality, 13 Jan. 2016, pp 17., doi:
http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf.
7Metz, Rachel. “This Startup Is Using VR to Train Employees Everywhere from Walmart to the NFL.” MIT Technology Review, MIT Technology
Review, 22 Nov. 2017, www.technologyreview.com/s/609473/finally-a-useful-application-for-vr-training-employees/.
8nbn co ltd. “How Virtual Reality Is Changing Education | Nbn - Australia's New Broadband Access Network.” Home, Nbn Co Ltd., 12 Dec. 2016,
www.nbnco.com.au/blog/education/how-vr-is-changing-education.html.
9“Virtual Reality, Real Warfare: Norwegian Tank Equipped With Oculus Rift.” NBCNews.com, NBCUniversal News Group, 7 May 2014,
www.nbcnews.com/tech/innovation/virtual-reality-real-warfare-norwegian-tank-equipped-oculus-rift-n99596.
10“Virtual Reality.” Impact Professional Solution, i-ps.co.uk/automation-application/virtual-reality/.
11“5 Ways Medical VR Is Changing Healthcare.” The Medical Futurist, 21 July 2016, medicalfuturist.com/5-ways-medical-vr-is-changing-
healthcare/.
12Bricknell, James. “How to Get a Perfect Fit from PlayStation VR.” VRHeads, VRHeads, 19 Apr. 2018, www.vrheads.com/how-get-perfect-fit-
playstation-vr.
13“Federal Spending: Where Does the Money Go.” National Priorities Project, Institute for Policy Studies, www.nationalpriorities.org/budget-
basics/federal-budget-101/spending/.
14“DoD Releases Fiscal Year 2019 Budget Proposal.” U.S. DEPARTMENT OF DEFENSE, 12 Feb. 2018, www.defense.gov/News/News-
Releases/News-Release-View/Article/1438798/dod-releases-fiscal-year-2019-budget-proposal/.
15“VR Military Applications.” Think Mobiles, ThinkMobiles, 2018, thinkmobiles.com/blog/virtual-reality-military/.
16Virtual Reality in the Military . n.d. https://www.vrs.org.uk/virtual-reality-military/.
17South, Todd. “New Tech Will Use Virtual Reality to Help EOD 'See' Mine Threats on the Battlefield.” Military Times, Military Times, 3 Apr. 2018,
www.militarytimes.com/news/your-military/2018/03/29/new-tech-will-use-virtual-reality-to-help-eod-see-mine-threats-on-the-battlefield/.
18“Federal Reserve Economic Data | FRED | St. Louis Fed.” FRED, Federal ReservevBank of St.
Louis, fred.stlouisfed.org/.
19“The Global Military Simulation and Virtual Training Market 2016-2026.” MarketvReports Store, Strategic Defense Intelligence, 31 July
2016, marketreportsstore.com/the-global-military-simulation-and-virtual-training-market-2016-2026/.
20Roettgers, Janko. “Virtual Reality Projected to Become a $7 Billion Business This Year.” Variety, Variety Media, 12 Apr. 2017,
variety.com/2017/digital/news/virtual-reality-industry-revenue-2017-1202027920/.
21Strauss, Karsten. “Virtual Reality Jobs Jump In The Job Market.” Forbes, Forbes Magazine, 11 May 2016,
www.forbes.com/sites/karstenstrauss/2016/05/11/virtual-reality-jobs-jump-in-the-job-market/.

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Virtual Reality Industry Expansion - A Macroeconomics Executive Business Case Study Project

  • 1. Expanding Reality The Rise of VR and its Economic Expansion into Military Business Economics | Group 6 Ken Coleman, Holly Martin, Stella Mitchell, and Dustin Sheffield 1
  • 2. 1790s 1820-30s Panoramas | Immersive Paintings Photography | Stereo Imagery VR’s Beginnings Capturing Reality Throughout the Ages 1870s Movies 2-4
  • 3. Early Simulators Early HMDs Military and University Research 1960S 1960 First Commercial Wave 1980-90s 1970-80s 2, 4, 5
  • 4. Industry Expansion Events Aerospace Medical GamingVideoMilitaryRetailEducation $35B VR SOFTWARE TOTAL ADDRESSABLE MARKET Aerospace/Engineering $4.7 Medical $5.1 Gaming $11.6 Real Estate $2.6 Education $0.7 Retail $1.6 Miltary $1.4 Video $3.2 Events $4.1 6-12
  • 5. “The United States Army will always be a lessons learned organization utilizing After Action Reviews (AARs) and lessons learned products to improve our force. But now, VR will give our Army the ability to conduct tough and realistic training more often utilizing less money and reduce wear and tear on equipment resulting in more frequently trained force and improved readiness.” - COL Dodson
  • 6. Individual Income Tax Corporate Income Tax Custom Duties Excise Taxes Securities US Treasury Bills US Bonds International Lending Defense Spending Where the Discretionary Budget Comes From Military Education Housing & Community International Affairs Energy & Environment Transportation Tax Revenue Government Borrowing 13
  • 7. Defense Spending Macro Spending Military Spending $609.3B (16%) Veteran Benefits $160.6B (4%) Housing & Community $61.5B (2%) International Affairs $50.2 B (1%) Total $881.6 B (23%)=13
  • 8. Defense Spending Micro Defense Spending (VR) Air+Amphibious+Land+Subsurface+Space+VR=$64.3B in VR Capability $10.70 $3.00 $1.30 $0.90 $2.20 $1.60 $7.40 $6.00 $1.30 $1.80 $1.10 $0.70 $2.00 $2.70 $0.30 $0.80 $2.00 $1.50 $0.80 $1.70 $2.10 $1.10 $1.10 $1.20 $1.20 $0.60 $0.30 $2.30 $3.70 $0.60 $0.30 $- $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 77 F-35 Joint Strike Fighters 60 AH-64E Attack Helicopters 10 P-8A Aircraft 2 Virginia Class Submarines 1 Littoral Combat Ship 2 Fleet Replenishment Oilers (T-AO) 5,113 Joint Light Tactical Vehicles 30 Amphibious Combat Vehicles - $0.3 billion 5 Evolved Expendable Launch Vehicles Space Based Infrared System Ground Based Midcourse Defense 240 Patriot Advanced Capability (PAC-3) 9,733 Guided Multiple Launch Rocket System (GMLRS) 1,121 Joint Air-to-Ground Missiles Columbia Class Submarine Ground Based Strategic Deterrent Price in Billions MILITARY ASSETS WITH VR CAPABILITY IN 2018 BUDGET 14
  • 9. Virtual Weapons Qualification VR Ordnance Detectors VR Parachute Simulators 15-17
  • 10. 13.3 17.7 0 5 10 15 20 2016 2026 FORECASTED SPENDING(IN BILLIONS) The Future of VR Overall Industry vs Military Sector Global Military VR TrainingGlobal VR Growth 0.0 2.0 4.0 6.0 Unemployment Rate 1948-Current 0 5000 10000 15000 20000 25000 Government Employment 1948-Current 15, 18-21
  • 12. Work Citation 1“Virtual Reality VR Military 4k Wallpaper.” HD Wallpapers, https://www.hdwallpapers.in/virtual_reality_vr_military_4k-wallpapers.html 2Dormehl, Luke. “8 Virtual Reality Milestones That Took It from Sci-Fi to Your Living Room.” Digital Trends, Digital Trends, 4 Apr. 2018, www.digitaltrends.com/cool-tech/history-of-virtual-reality/. 3Google Search, Google, www.google.com/imgres?imgurl=https%3A%2F%2Fi1.wp.com%2Fheadsup.boyslife.org%2Ffiles%2F2014%2F06%2FRACE-HORSE-MOVIE.jpg. 4“History Of Virtual Reality.” Virtual Reality Society, Virtual Reality Society, 2017, www.vrs.org.uk/virtual-reality/history.html. 5Hreha, Jason. “Virtual Reality Is Our Savior: A Vision Of The Future Of Education.” Big Think, Big Think Edge, 15 Aug. 2014, bigthink.com/wikimind/virtual-reality-is-our-savior-a-vision-of-the-future-of-education. 6“Profiles in Innovation Virtual & Augmented Reality.” Profiles in Innovation Virtual & Augmented Reality, 13 Jan. 2016, pp 17., doi: http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf. 7Metz, Rachel. “This Startup Is Using VR to Train Employees Everywhere from Walmart to the NFL.” MIT Technology Review, MIT Technology Review, 22 Nov. 2017, www.technologyreview.com/s/609473/finally-a-useful-application-for-vr-training-employees/. 8nbn co ltd. “How Virtual Reality Is Changing Education | Nbn - Australia's New Broadband Access Network.” Home, Nbn Co Ltd., 12 Dec. 2016, www.nbnco.com.au/blog/education/how-vr-is-changing-education.html. 9“Virtual Reality, Real Warfare: Norwegian Tank Equipped With Oculus Rift.” NBCNews.com, NBCUniversal News Group, 7 May 2014, www.nbcnews.com/tech/innovation/virtual-reality-real-warfare-norwegian-tank-equipped-oculus-rift-n99596. 10“Virtual Reality.” Impact Professional Solution, i-ps.co.uk/automation-application/virtual-reality/. 11“5 Ways Medical VR Is Changing Healthcare.” The Medical Futurist, 21 July 2016, medicalfuturist.com/5-ways-medical-vr-is-changing- healthcare/. 12Bricknell, James. “How to Get a Perfect Fit from PlayStation VR.” VRHeads, VRHeads, 19 Apr. 2018, www.vrheads.com/how-get-perfect-fit- playstation-vr. 13“Federal Spending: Where Does the Money Go.” National Priorities Project, Institute for Policy Studies, www.nationalpriorities.org/budget- basics/federal-budget-101/spending/. 14“DoD Releases Fiscal Year 2019 Budget Proposal.” U.S. DEPARTMENT OF DEFENSE, 12 Feb. 2018, www.defense.gov/News/News- Releases/News-Release-View/Article/1438798/dod-releases-fiscal-year-2019-budget-proposal/. 15“VR Military Applications.” Think Mobiles, ThinkMobiles, 2018, thinkmobiles.com/blog/virtual-reality-military/. 16Virtual Reality in the Military . n.d. https://www.vrs.org.uk/virtual-reality-military/. 17South, Todd. “New Tech Will Use Virtual Reality to Help EOD 'See' Mine Threats on the Battlefield.” Military Times, Military Times, 3 Apr. 2018, www.militarytimes.com/news/your-military/2018/03/29/new-tech-will-use-virtual-reality-to-help-eod-see-mine-threats-on-the-battlefield/. 18“Federal Reserve Economic Data | FRED | St. Louis Fed.” FRED, Federal ReservevBank of St. Louis, fred.stlouisfed.org/. 19“The Global Military Simulation and Virtual Training Market 2016-2026.” MarketvReports Store, Strategic Defense Intelligence, 31 July 2016, marketreportsstore.com/the-global-military-simulation-and-virtual-training-market-2016-2026/. 20Roettgers, Janko. “Virtual Reality Projected to Become a $7 Billion Business This Year.” Variety, Variety Media, 12 Apr. 2017, variety.com/2017/digital/news/virtual-reality-industry-revenue-2017-1202027920/. 21Strauss, Karsten. “Virtual Reality Jobs Jump In The Job Market.” Forbes, Forbes Magazine, 11 May 2016, www.forbes.com/sites/karstenstrauss/2016/05/11/virtual-reality-jobs-jump-in-the-job-market/.