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Export Opportunities inJordan, Lebanon and Syria
Points to be covered today• Jordan, Lebanon, & Syria in Key Figures• Countries SWOT Analysis•Country risk• Imports to Jord...
Jordan, Lebanon and Syria     in Key Figures
Key Figures Description       Jordan           Lebanon                   SyriaPopulation         6,407,085        4,125,24...
Countries SWOT Analysis
JordanStrength                                     Weaknesses• The SETP (Social and Economic              • Threats to Saf...
LebanonStrength                                    Weaknesses• A small number of excellent private        • An inability o...
SyriaStrength                                      Weaknesses• Syria has certain natural advantages in     • Businesses an...
Country risk
Country risk              Jordan               Lebanon                  Syria summarySovereign risk        Stable         ...
Imports toJordan, Lebanon and Syria
Regional Product and Service Demand•   Jordan food import average yearly growth is 24%.•   Lebanon food import average yea...
Overview on imports                    Jordan                Lebanon                       SyriaCommodities    crude oil, ...
Country import trends per sector3530252015                                                                 Jordan10       ...
Country import trends per sector1816141210 8                                                                 Jordan 6     ...
Country import trends per sector161412108                                                         Jordan6                 ...
Key Distributors in the region      Country          Food Distributors         Other distributors      Jordan      Gulf Fo...
Rules & Regulations
Rules & RegulationsCountry   Quality             Customs                              Exempted Products          Organisat...
Trading in Jordan, Lebanon and SyriaExporting to Jordan, Lebanon and               Syria
Exporting to Jordan, Lebanon and Syria Other than buyer matchmaking it can be through 1.   A Local agent: •    Standard fo...
How to succeed in Jordan,  Lebanon and Syria
Success Factors• Right partner• Investment in Time and Money• Products Competitive Edge• Communications with buyers• Marke...
Case Study #1• Client:  Maderas Menur, a very well known company that is devoted to the  transformation of a natural, nobl...
Case Study #2• Client:  Global leader in IT & Software solutions.• Situation:  Need for continuous Lead Generation project...
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Export Opportunities in Jordan, Lebanon and Syria

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Get to know the export opportunities in Jordan, Lebanon and Syria with all what you need: SWOT Analysis, Regional Product and Service Demand,
Key Distributors in these countries and much more.

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Export Opportunities in Jordan, Lebanon and Syria

  1. 1. Export Opportunities inJordan, Lebanon and Syria
  2. 2. Points to be covered today• Jordan, Lebanon, & Syria in Key Figures• Countries SWOT Analysis•Country risk• Imports to Jordan, Lebanon & Syria• Rules & Regulations• Trading in Jordan, Lebanon, and Syria• How to succeed• Case Studies
  3. 3. Jordan, Lebanon and Syria in Key Figures
  4. 4. Key Figures Description Jordan Lebanon SyriaPopulation 6,407,085 4,125,247 22,198,110Size 89,342 sq km 10,400 sq km 185,180 sq kmGDP (exchange $22.82 billion $33.04 billion $54.99 billionrate)GDP (per capita) $5,300 $13,100 $4,600Oil Export 0 bbl/day 0 bbl/day 155,000 bbl/dayImport $12.31 billion $16.25 billion $13.1 billionMajor Ports Port Al Aqabah Port of Beirut, Port of Port Latakia, Port Tripoli Tartus
  5. 5. Countries SWOT Analysis
  6. 6. JordanStrength Weaknesses• The SETP (Social and Economic • Threats to Safety and Security, MedicalTransformation Programme) includes a Facilities and Health Information, Medicalwide range of initiatives such as human Insurance, and Traffic Safety and Roadresources development and regulatory Conditions.reformOpportunities Threats•Recognition at the highest levels for the •Jordan does not yet have a formalneed to change innovation policy and innovation policyprograms.
  7. 7. LebanonStrength Weaknesses• A small number of excellent private • An inability of public sectorsector educational institutions, with organisations to move into high gear forstrong vision and leadership, with a will to developmentincrease their role in the economy andwith the ability to attract the support ofindustryOpportunities Threats• Build upon the leadership of key A failure to develop an adequateindustry and professional associations population of managers able to leadsuch as Association of Lebanese change and grow in an international,Industrialists (ALI), the Chamber of competitive business environment whereCommerce , Industry & Agriculture success will relies on innovative(CCIAB) and the Professional Computer approaches to markets and businessAssociation (PCA). organisation at both the company and supply chain level
  8. 8. SyriaStrength Weaknesses• Syria has certain natural advantages in • Businesses and business people haveterms of mineral deposits and fertile land. had little or no exposure to a competitiveNevertheless agricultural production is international business environment, toconstrained by issues such as modern practices in finance,desertification and the supply of fresh management, human resourcewater. development or international tradeOpportunities Threats• The last few years have seen a • Innovation is about risk taking andburgeoning of reform related activities in requires appropriate forms of finance.Syria. This would seem to indicate Innovation in specific sectors may need toopenness to new ideas and a general be accompanies by innovation inappetite for change. matching forms of finance to be feasible.
  9. 9. Country risk
  10. 10. Country risk Jordan Lebanon Syria summarySovereign risk Stable Stable StableCurrency risk Stable Stable StableBanking sector risk Stable Stable StablePolitical risk Looming Reduced after the Political and parliamentary formation of a new economic pressure election government from the USEconomic structure High level of public Massive public debt Limiting fiscalrisk debt stock revenue
  11. 11. Imports toJordan, Lebanon and Syria
  12. 12. Regional Product and Service Demand• Jordan food import average yearly growth is 24%.• Lebanon food import average yearly growth is 22%.• Syria food import average yearly growth is 28% .• Demand from the Middle East for luxury goods remains strong regardless of the global economic misery.• The regional report in public and private construction is fuelling.• Growing demand for the full range of stone products and stone technology.• Demand is increasing for marble, granite, stone derivatives, travertine as well as cutting, handling and finishing machinery.• The demand on the hospital’s medical services has increased, hospitals are often overcrowded and has limited resources.• There is a strong and growing demand for software and other IT solutions.
  13. 13. Overview on imports Jordan Lebanon SyriaCommodities crude oil, petroleum, cars, medicinal machinery and machinery, products, clothing, meat transport equipment, transport and live animals, food and livestock, equipment, iron, consumer goods, paper, metal, chemicals, cereals textile fabrics, tobacco, plastics, yarn, paper electrical machinery and equipment, chemicalsTop Partners Saudi Arabia 18%, China 9%, U.S 9%, Italy Saudi Arabia 11.7%, China 11%, USA 7% 8%, France 7%, Germany China 8.7%, Russia 7.5% UAE 2.35% 7%, Saudi Arabia 2% UAE 2%Electricity 200 million kWh 1.114 billion kWh 1.4 billion kWhImportsOil Imports 108,200 bbl/day 86,750 bbl/day 58,710 bbl/day
  14. 14. Country import trends per sector3530252015 Jordan10 Lebanon Syria50 Animals & Food & Mineral chemical or Plastics & Vegetables Beverage products Allied Rubber products
  15. 15. Country import trends per sector1816141210 8 Jordan 6 Syria 4 Lebanon 2 0 Wood & textile Stone Plaster Base Metal Precioius Wood Pulp Cement Stones Glass
  16. 16. Country import trends per sector161412108 Jordan6 Syria Lebanon420 Machinery & Vehicles Various Optical & Electricals Manufactured Medical
  17. 17. Key Distributors in the region Country Food Distributors Other distributors Jordan Gulf Food Products Company Abu Shakra Trading Agency Lebanon Obegi Group Georges Abou Adal et Cie Syria MAS Distribution Company Attar Group•Whole distributors list and other key informationavailable at TradAR
  18. 18. Rules & Regulations
  19. 19. Rules & RegulationsCountry Quality Customs Exempted Products Organisation from Tariff Duty :Jordan Jordan institute -Commercial invoice -Member of Greater for standards -Certificate of origin Arab Free Trade and metrology -Packing list Area (GAFTA) (JISM) -Certified by the National U.S-Arab www.jism.gov.jo Chamber of CommerceLebanon Qualeb -Original invoices for the goods - Member of Greater www.qualeb.org -Country of origin Arab Free Trade -Certified by a Foreign Chamber of Area (GAFTA) commerceSyria Trade directorate -Valid import license -Member of Greater of technical -Commercial invoice in triplicate Arab Free Trade affairs, Quality copies Area (GAFTA) and labs -Certificate of origin www.syrecon.org -Packing list
  20. 20. Trading in Jordan, Lebanon and SyriaExporting to Jordan, Lebanon and Syria
  21. 21. Exporting to Jordan, Lebanon and Syria Other than buyer matchmaking it can be through 1. A Local agent: • Standard format for agreement • Procedure to register an agency 2. Establishing an office : • Types of activities prohibited for non-Local • Cost of Investment (Downtown: $3000-$6000) • Procedure to form the investment 3. Outsourcing Lead Generation Services (Generating potential clients through tele-marketing campaigns).
  22. 22. How to succeed in Jordan, Lebanon and Syria
  23. 23. Success Factors• Right partner• Investment in Time and Money• Products Competitive Edge• Communications with buyers• Market Presence• Clarify the word “Quality”• Full preparations
  24. 24. Case Study #1• Client: Maderas Menur, a very well known company that is devoted to the transformation of a natural, noble raw material: wood.• Situation: Need for potential partners and distributors in the UAE.• Objective: Generate qualitative leads with detailed profile and meet deadlines• Results: TradAR runs a Lead Generation campaign that successfully results with 6 qualified partners/distributors (e.g. Dar Al Rokham Company , Khalifa Juma Al Nabooda Group , ACTCO General Contracting Company...)
  25. 25. Case Study #2• Client: Global leader in IT & Software solutions.• Situation: Need for continuous Lead Generation project in 9 countries across the Levant, GCC & North Africa.• Objective: Generate qualitative leads with detailed profiles & meet deadlines.• Results TradAR runs Tele-profiling & Lead Qualification campaigns that successfully “feeds” the pipeline for ongoing sales of Software solutions.
  26. 26. Thank you

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