This slideshare talks about Human Resources and the Human Resources Approach and its relation to the beauty industry.

1. Human Resources
in
The Beauty Industry
Drakal Wilkins

2. Article
“HUMAN RESOURCES AT THE HEART
OF BEAUTY FOR ALL”

3. Article Summary
•Recruitment and development of
the most talented individuals is the
next step to conquering the next
billions of customers.
•L’Oreal has always stood behind
their employees
•It has a mission to find
universalisation

4. Article Summary
Their Human Resource policy has two
main points: (1) detecting talented
individuals, (2) making sure their talents
can be expressed in a collective
framework.
L’Oreal feels this is a crucial point,
because economic success and great
social performance must go hand in
hand.

5. Article Summary
They incorporate the companies
values into their daily work
environment.
These values are based on
respect, solidarity, and the
recognition of individual merit.

6. Article Summary
One of L’Oreals’ biggest
accomplishments was the launch of
their “Employer Value Proposition”
campaign.
This campaign was put in place as part
of their local talent recruitment process.
The company was not only focused on
their image for the first time in history.

7. Article Summary
It emphasized the diversity of business
model
Attracted highly talented individuals that
L’Oreal needs to prosper.
The underlying message of their
campaign was “Joining L’Oreal means
embarking on a personal and
professional adventure”.

8. Article Summary
Their campaign was designed to be
adaptable to local circumstances.
The countries involved in the campaign were
given the choice to choose their own terms
and images in relation to their local
candidates.
This resulted in a recruitment policy
worldwide that was better targeted, more
pragmatic and also more direct.
Social media also played a big role in this
becoming successful.

9. Did it actually Work?
For example : China
Employees personal social media
account and photographs showed their
real-life experiences
Had a huge impact on college students
at many universities.
Allowed the company to collect more
than 13,000 applications.

10. The Human Resources
Approach
What is It?
- It puts an emphasis on the
cognitive contributions employees
make with their thoughts and ideas.
- Comprised of 3 parts: Employee,
Manager, and Organization.

11. Continued…
This approach aspires to maximize
organizational productivity and individual
need satisfaction.
Emphasizes contributions employee ideas
can make to organizational functioning.
Classical approaches+human relations
approaches = HUMAN RESOURCES
APPROACHES!

12. Who does What?
Employee: Owns career management and
ultimate employability.
Manager: Supports employee growth and
links development to organizational needs.
Organization: Provides the tools and
resources to facilitate learning and
maximize performance.
• Manager and Organization has a shared
responsibility

13. Blake&Mouton’s Leadership
Grid • Within the L’Oreal company, the
leadership they experienced was more
then likely Team Manager based, or
Middle of the Road Management.
•Team Manager based leadership is high
people-high tasks oriented meaning each
aspect receives the highest equal amounts
of direction.
•Middle of the Road management consist
of a medium amount of direction being
split between both the employee and the
tasks that need to be completed. It
focuses on work output as well as people
moral.
•Due to the type of campaign and work
L’Oreal was doing at this time, these
were more than likely the most presented
leadership styles.

14. Recap!
Recruitment and development of employees can make or break a
company.
L’Oreal has always stood behind and supported their employees.
They launched a great campaign to help solidify their recruitment
process.
Their Human Resource policy has two main points: (1) detecting
talented individuals, (2) making sure their talents can be expressed in a
collective framework
Respect, solidarity, and the recognition of individual merit are the
companies values.
Their campaign gave good results! They were able to collect over
13,000 applications in China!!

15. Continued…
The Human Resources Approach was definitely present within
the L’Oreal company. It puts an emphasis on the cognitive
contributions employees make with their thoughts and ideas. By
reading the article and learning about everything the company
was setting out to do for themselves, and for the employees
working for them, it was clear that they held the same theory as
the Human Resources Approach. They made it clear that their
employees were important to the company, their happiness
affect the function of the company itself. I also saw relation to
Blake and Mouton’s Leadership Development Grid in regard to
their processes being either Team Manager or Middle of the
Road Manager driven.

16. Questions? ???
How long did it take from start to finish
to launch the “Employee Value
Proposition” campaign, and did you
meet the goals you set forth in the
beginning?

17. ???
What future endeavors does the company
have planned to keep the talent
acquisition strong, as well as what it
needs to be in order to keep the
company thriving?

18. ???
The L’Oreal company has been around
for years. How does the company plan
to keep themselves relevant so that
they are not forgotten about?

19. ???
What type of training or intake process is
in place for L’Oreals human resources
department, and how is it ahead of
competing brands?

20. Works Cited
Human Resources at the heart of
beauty for all. (2016, July 17).
Retrieved March 30, 2017, from
http://magazine.loreal-
finance.com/en/human-resources-
heart-beauty-all.htm