This slideshare will discuss conflict in the beauty industry; in regards to the Eli Lilly and Company brand.

1. Conflict in the Beauty
Industry
Drakal Wilkins

2. Article
“The Right Kind of Conflict Leads to
Better Products”

3. Article Summary
 “A little irritation can produce a
thing of beauty”.
 When there is a conflict in alliances
it can be what leads to a successful
product.

4. Article Summary
 Eli Lilly and Company uses a survey called
“Voice of the Alliance Survey” to measure
the statues of their alliances.
 Their alliances are rated on three areas:
- Strategic fit
- Operational fit
- Cultural fit

5. Article Summary
 An example of survey questions
are:“Knowledge and information
from our partner is freely shared
with us” and “Our partner openly
listens to our ideas and opinions.”

6. Article Summary
 Eli Lilly and Company, trains their alliance
managers to focus on the conflict(s) that will
produce the best productive conflict.
 They regularly see three common types of
risks:
- Human risk
- Business risk
- Legal uncertainties

7. The Results are In!
 When employees were irritated;there was an
increase in the technical and commercial
success probability.
 A productive type of irritation, is what
distinguished success for unsuccess.
 There was no relationship between how the
partner viewed the alliance and future
success.
 The only contributing factor was how Lilly
employees felt about the alliance.

8. Don’t Ignore the Conflict
Within the article it states we tend to
avoid the conflict, in order to avoid the
irritation. However, having little to no
irritation poses the risk of missing out
on good conflict which can give great
wisdom, and learning experiences.

9. Words from the Vice President
“Nothing great is achieved without some
conflict. Conflict sharpens the senses; it
invites full engagement in solving important
problems. However, you must create more
light than heat when you engage in conflict.
Heat degrades the substrate of innovation,
while light catalyzes it.”
- Enrique Conterno

10. Conflict and
Conflict
Management
 Interorganizational Conflict: this type of conflict is felt between
two or more organizations.
 This form of conflict would be present between Eli Lilly and
Company, and the partners they were working with.
 It was present in regards to making decisions that satisfied both
companies.
 The companies more then likely used the Human Resources
approach to handle conflict or one similar to it.
 The Human Resources approach is viewed as a possible
means for growth and development in the organization and
conflicting parties are encouraged to collaborate
on a mutually beneficial solution.

11. What is Bargaining?
 Bargaining is a formal activity.
 It leaves a clear understanding of rules
of negotiation.
 It allows a rule of “mutual concessions”
to happen.
 Often used to settle intergroup or
interorganizational conflicts.


12. Bargaining vs. Negotiation
- Due to the types business Eli Lilly
and Company had with their
partners, they had to have good
bargaining and negotiation skills in
order to help in their conflict
resolution processes as well.
-

13. Continued
 There are two types of bargaining:
- Distributive:compromises, trades
off, and has win-lose results.
- Integrative:creates solutions with
no attributable specific
concessions.

14. Review
 Eli Lilly and Company
 “ A little irritation can produce a thing of
beauty”.
 Having conflicts can produce great products.
 This company ran into 3 risk:human,
business, and legal uncertainties.
 They also used surveys to get their
employees feedback in regards to how they
felt about their alliances.

15. Continued…
 The results showed that when employees
were irritated, there was a increase in
technical and commercial success probability.
 The article told us that we should not ignore
conflict just to avoid irritation, because that
irritation can give us something great in
return.
 The Human Resources Approach and
Bargaining vs. Negotiation conflict resolution
processes were also present.

16. Questions
 Does the company see any other
types of conflict resolution other
than bargaining vs. negotiation, or
the human resources approach as
a good fit for the type of
partnerships they have?

17. If Eli Lilly and Company had to
pick one; what was the best
outcome they experienced
after a conflict?

18. In regards to not ignoring
conflicts, is there a process
that the company used to
determine which conflicts they
will address and which ones
they won’t?

19. What is the ratio of conflicts
that has given good outcomes
to conflicts that did not;that Eli
Lilly and Company currently
holds?

20. Works Cited
David S. ThompsonGary ButkusAlan
ColquittJohn Boudreau. (2016,
December 23). The Right Kind of
Conflict Leads to Better Products.
Retrieved March 29, 2017, from
https://hbr.org/2016/12/the-right-kind-of-
conflict-leads-to-better-products