1. Hi, my name is Kenno. I am an experienced veterinarian. :) As a rule, people do not like it when their favorite have hidden sufferings... Especially those which are related with poor feeding! 2. I am deeply convinced that ordinary dry food for cats is unhealthy, because there are too many carbs and too little animal protein and water! If a cat eats this food for a long time, its immunity against diseases will decrease. According to Lippert and Sapy studies , the pets who eat only dry food during their lifetime live 3 years less than pets who eat natural food. 3. Most of the cat owners do not know that dry food is actually junk food. And lot of health problems are directly related to improper feeding. For example: obesity, diabetes, bladder inflammation, renal failure etc. (pause) 4. Our company will make a healthiest cat food! (pause) It is obvious, that raw meat is healthier than over-processed kibble and the most appropriate food for cats is BALANCED meat-based RAW food, because cats are more lions than you can imagine!