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Douglas Melville 
Ombudsman and 
Chief Executive Officer 
OBSI - Canada 
dmelville@obsi.ca 
The Role of Financial Dispute Resolution Schemes in Enhancing Consumer Trust and Confidence Perspective of Canada’s Ombudsman for Banking Services and Investments (OBSI) 
Financial Inclusion Conference 
Istanbul, June 3-4, 2014
Agenda 
For the Panel Does Financial Dispute Resolution (FDR) Build Trust and Confidence? What FDR Does Well, and Does Not FDR Accessibility 
For Your Reference The Value of Developing International Best Practices Evolution of Financial Dispute Resolution in Canada
1.The Role and Value of FDR
Does FDR Build Trust and Confidence? Yes, but only when part of a broader and effective legal and regulatory framework Bank solvency and overall financial market stability and employment are bigger issues/concerns for the public Only an issue when a problem is encountered; then it matters a great deal FDR is no substitute for good consumer-facing market conduct regulation, in fact it needs the clear benchmark
Does FDR Build Trust and Confidence? FDR is also no substitute for good internal bank-level dispute resolution Canada adopted a 2-tier system from the beginning in both the banking and investment sectors (internal firm complaint handling, escalation to industry-level dispute resolution - OBSI) Vast majority of complaints appear to be resolved at the firm level Good internal complaint data is not obtained from all financial service providers (would be very useful for public policy development) Prevent inappropriate use of the term "Ombudsman" for firms' internal FDR to avoid public confusion and dilution of the role
What FDR Does Well Gives government officials a credible, impartial place to refer consumer complaints about their financial service provider An independent and impartial review provides “closure” even for complaints where we say “no” – usually ends the matter, which benefits the participating firms Provides an accessible way to address complaints that would not otherwise be resolved through the courts due to factors such as cost, time, intimidation/fear of court process
FDR Accessibility is Key to Effectiveness Make it free, informal, and non-legalistic; adopt a fairness standard; employ well-trained consumer-facing staff No impact on legal rights of the consumer or firm Stops the limitation period clock Language - OBSI conducts investigations in English and French; inquiries handled in over 170 languages – contracted service Audited processes to be senior-friendly; TTY access for the deaf; website readability for the blind; accessible office
FDR Accessibility How to make the public aware of their ability to access FDR? Difficult to make FDR well-known, but very important to be able to find it when a problem arises Low unaided public awareness (<2%); CAD 1,000,000 per 1% increase and CAD 500,000 to keep it there Very reliant upon firm disclosure and referrals backed by regulatory rules – an ongoing challenge
Other Benefits to Society from FDR Lower cost process for all parties (consumers/investors and financial services providers) Diverts many consumer complaints away from the already overburdened court system – likely averts some class action lawsuits Learnings from complaint cases and independent assessments by FDR structure provide valuable feedback that helps financial service providers to improve
Other Benefits to Society from FDR Individual complaints can identify systemic problems that firms and regulators may not be aware of – early warning system Issues highlighted in complaints are valuable for public policy development by regulators and legislators Enables the state to deal selectively and effectively with regulatory priorities without mixing in compensation Allows a different (non-legalistic) standard to be applied for compensation (e.g., fairness)
What FDR Does Not Do Well, Nor Should It Ineffective tool against financial sector corruption Does not address concerns over the pricing of financial products and services Does not deal with concerns about access to credit Does not deal with regulatory breaches; different issues and different standards ("fairness" versus "legality") Punishment or removal of individuals or firms
2.The Value of International Work on Best Practices and Effective Approaches
International Best Practices and Effective Approaches Powerful proxy for an absent or weak consumer voice Helps stakeholders promote more effective scheme development from their legislators and regulators Gives legislators and regulators useful guidance on what to design for local market needs and a template Provides a basis for holding non-governmental FDR schemes accountable to stakeholders, especially government; helps hold governmental schemes accountable to the public and sometimes industry as well
International Work on Best Practices and Effective Approaches Helps build more broad-based capacity in design/evaluation of FDR schemes Provides a focal point for informal international networks like INFO to engage with to share experience and feed into the multilateral development of effective approaches Undoubtedly accelerates the implementation and evolution of FDR schemes in both emerging and mature market environments
Questions? 
Thank You
3.Canadian Financial Dispute Resolution (FDR)
Who We Are at OBSI An independent national dispute resolution service established as a not-for-profit corporation (an NGO) An alternative to the legal system for banking services and investment firms’ customers with an unresolved complaint Started in 1996 covering major chartered banks; in 2002 became the Ombudsman for Banking Services and Investments when the mandate expanded to all members of the: Investment fund companies (mutual funds) Investment dealers (brokerages) Mutual fund dealers
Who We Are at OBSI (cont’d) Currently have over 600 participating firms, adding over 1,000 more in 2014 at request of investment regulators Banks, federally-regulated trust companies, investment dealers, mutual fund dealers, mutual fund companies, and scholarship plan dealers Some credit unions have joined voluntarily Accessible by toll-free phone and fax; bilingual investigation services (English and French), customer inquiries can be handled in over 170 languages
What We Do at OBSI Informal, confidential and independent review of complaints not resolved to the satisfaction of consumer We look primarily at cases of direct financial loss as a result of error, misleading information or bad advice Review industry standards, firm policies, regulations, laws … and decide what would be “fair under the circumstances” Goal is to make the client “whole” where maladministration is found to have occurred
What We Do at OBSI (cont’d) We make recommendations to the firm; not binding on either party Clients do not forfeit their legal rights; may reject our findings and start legal proceedings “The Olive Branch” - Gives participating firms an impartial service to which they can refer their unresolved complaints “The Stick” - We will make public any participating firm’s refusal of a recommendation, had only happened once since OBSI’s creation in 1996 – That has recently changed, 20 in the last 18 months, all investment-related
How We Work at OBSI Member firms must: Have an internal complaint-handling system Inform their clients about their internal complaint handling system Inform their clients about OBSI and refer after completion or after 90 days Co-operate in OBSI investigations Pay their share of OBSI’s operating costs
How We Work at OBSI (cont’d) Firm has the first responsibility to resolve a complaint OBSI is an informal service, not bound by judicial rules We are not a regulator; we do not fine or punish firms Usually investigate; sometimes mediate Objective is to determine "Fairness in the circumstances" and recommend compensation
Systemic Cases (Dealing with “Mass Cases”) Controversial power introduced by senior regulators in 2008; in force starting 2010 Strongly opposed by industry and some regulators who saw it as a matter of regulatory jurisdiction Conducted 10 “systemic investigations” in 2010-11, 3 resulted in recommendations; refused by firm – reported to regulator Voluntarily withdrawn by OBSI Board in June of 2012 under pressure from industry and regulators Re-introduced in recent banking regulations and investment regulator rules as a whistleblower requirement (no investigation)
Governance of OBSI Independent Board of Directors Chair of the Board is a non-industry (community) Director Community Directors must not be associated with either industry or government for two years prior Community Directors are the majority of the Board (7 of 10) and a majority of them are required to approve OBSI’s budget and control hiring and firing of Ombudsman Directors not involved in investigations, decisions or appeals
OBSI Opened Inquiries by Sector 
2767 
3793 
3087 
2776 
1952 
2095 
1870 
1643 
1526 
1528 
1551 
1536 
1558 
1577 
1460 
1361 
1395 
1486 
1455 
1392 
1278 
1372 
0 
500 
1000 
1500 
2000 
2500 
3000 
3500 
4000 
Q1-2009 
Q2-2009 
Q3-2009 
Q4-2009 
Q1-2010 
Q2-2010 
Q3-2010 
Q4-2010 
Q1-2011 
Q2-2011 
Q3-2011 
Q4-2011 
Q1-2012 
Q2-2012 
Q3-2012 
Q4-2012 
Q1-2013 
Q2-2013 
Q3-2013 
Q4-2013 
Q1-2014 
Q2-2014 
Number of Inquiries 
Inquiries By Sector 
Total 
Banking 
Other 
All Investments
OBSI Case Files Opened by Sector 
154 
262 
251 
217 
312 
239 
213 
260 
237 
213 
177 
175 
154 
162 
163 
177 
171 
159 
165 
149 
143 
142 
0 
50 
100 
150 
200 
250 
300 
350 
Q1-2009 
Q2-2009 
Q3-2009 
Q4-2009 
Q1-2010 
Q2-2010 
Q3-2010 
Q4-2010 
Q1-2011 
Q2-2011 
Q3-2011 
Q4-2011 
Q1-2012 
Q2-2012 
Q3-2012 
Q4-2012 
Q1-2013 
Q2-2013 
Q3-2013 
Q4-2013 
Q1-2014 
Q2-2014 
Number of New Case Files Opened in Quarter 
Case Files Opened 
Banking 
Investments 
Total
OBSI Case File End of Quarter Inventory by Sector 
134 
147 
145 
135 
186 
152 
142 
173 
170 
144 
127 
116 
82 
70 
61 
42 
53 
41 
50 
41 
49 
51 
50 
49 
293 
293 
405 
409 
389 
403 
390 
413 
440 
400 
399 
379 
387 
397 
407 
425 
453 
454 
433 
454 
433 
384 
365 
308 
427 
440 
550 
544 
575 
555 
532 
586 
610 
544 
526 
495 
469 
467 
468 
467 
506 
495 
483 
495 
482 
435 
415 
357 
0 
100 
200 
300 
400 
500 
600 
700 
Q1-2009 
Q2-2009 
Q3-2009 
Q4-2009 
Q1-2010 
Q2-2010 
Q3-2010 
Q4-2010 
Q1-2011 
Q2-2011 
Q3-2011 
Q4-2011 
Q1-2012 
Q2-2012 
Q3-2012 
Q4 2012 
Q1 2013 
Q2 2013 
Q3-2013 
Q2-2013 
Q3-2013 
Q4 2013 
Q1 2014 
Q2 2014 
Number of Open Case FIles at End of Quarter 
Case File End of Quarter Inventory 
Banking 
Investments 
Total
Banking Complaint Issues in Canada Banking complaints up 100% 2008-2010; then settled Half of OBSI’s banking complaints are payments- related; one-third involve debit and credit card fraud Mortgage pre-payment penalties Payment scams Collection activity Privacy and service issues 
28
Canada Has a Unique Legal and Regulatory Environment for Financial Services 
Less developed legal framework for consumer protection in financial services: No legal duty of care imposed on banks by Canadian law, different situation for investment issues Bankers not fiduciaries, no fiduciary duty for “pure” banking transactions Special duty may apply where financial advice is given, but not in normal “lending” or transactional situations So where can an Ombudsman look to determine what is fair under the circumstances?
Canada’s Unique Environment for a Financial Sector Ombudsman 
Canada’s federal-provincial sharing of powers that apply to our work: Banking is federal; trust companies can be federal or provincial Credit unions are provincial, but that system is currently evolving Non-bank consumer credit is provincial Securities regulation (investment leverage loans) is provincial (for now) Consumer protection issues are predominantly provincial Criminal Code provision restricting interest rates to 60% is federal
Current Challenges 
Unstable Environment Uneven government support for Ombudsman-like structures Virtually no effective consumer voice Competition in banking dispute resolution and banks seeking cost and scope reductions Uneven regulator support for scheme mandate across sectors and jurisdictions
Current Challenges 
Unstable Environment (cont’d) Under-resourced for complaint volumes post-global financial crisis Lack of regulatory clarity re specific expectations and systemic (mass) cases Expanding mandate of investment sector dispute resolution coverage to smaller firms operating in more difficult areas
Current Challenges 
Industry Attacks on Schemes Demanding choice to have leverage over “supplier of ADR services” Demanding move toward determination of legality rather than subjective fairness of market conduct Seek greater procedural fairness safeguards that generally favour the financial institution and decrease accessibility for consumers
Current Challenges 
Industry Attacks on Schemes (cont’d) Treating resolution of consumer complaints like a tactical litigation minimization exercise Constrain resourcing (funding, staff, access to information) where industry-funded Seek to contain progressive mandate evolution even in the face of opportunities to adopt best practices Use the informality and confidentiality of the process against the FDR scheme
Current Challenges 
Industry Attacks on Schemes (cont’d) Some industry players seek to actively undermine the scheme by: Arguing every point Tying up the office with endless iterations, lengthy legalistic responses, demands for explanations and appeals of decisions Then complaining the scheme is inefficient or incompetent Initiating a campaign of misinformation to fellow industry participants, media, regulators and government
Further Information 
Ombudsman for Banking Services 
and Investments (OBSI) 
Toronto, Canada 
www.obsi.ca 
or 
ombudsman@obsi.ca

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Role of-fin-dispute-resolution-in-enhancing-consumer-trust-and-confidence-by-douglas-melville-obsi

  • 1. Douglas Melville Ombudsman and Chief Executive Officer OBSI - Canada dmelville@obsi.ca The Role of Financial Dispute Resolution Schemes in Enhancing Consumer Trust and Confidence Perspective of Canada’s Ombudsman for Banking Services and Investments (OBSI) Financial Inclusion Conference Istanbul, June 3-4, 2014
  • 2. Agenda For the Panel Does Financial Dispute Resolution (FDR) Build Trust and Confidence? What FDR Does Well, and Does Not FDR Accessibility For Your Reference The Value of Developing International Best Practices Evolution of Financial Dispute Resolution in Canada
  • 3. 1.The Role and Value of FDR
  • 4. Does FDR Build Trust and Confidence? Yes, but only when part of a broader and effective legal and regulatory framework Bank solvency and overall financial market stability and employment are bigger issues/concerns for the public Only an issue when a problem is encountered; then it matters a great deal FDR is no substitute for good consumer-facing market conduct regulation, in fact it needs the clear benchmark
  • 5. Does FDR Build Trust and Confidence? FDR is also no substitute for good internal bank-level dispute resolution Canada adopted a 2-tier system from the beginning in both the banking and investment sectors (internal firm complaint handling, escalation to industry-level dispute resolution - OBSI) Vast majority of complaints appear to be resolved at the firm level Good internal complaint data is not obtained from all financial service providers (would be very useful for public policy development) Prevent inappropriate use of the term "Ombudsman" for firms' internal FDR to avoid public confusion and dilution of the role
  • 6. What FDR Does Well Gives government officials a credible, impartial place to refer consumer complaints about their financial service provider An independent and impartial review provides “closure” even for complaints where we say “no” – usually ends the matter, which benefits the participating firms Provides an accessible way to address complaints that would not otherwise be resolved through the courts due to factors such as cost, time, intimidation/fear of court process
  • 7. FDR Accessibility is Key to Effectiveness Make it free, informal, and non-legalistic; adopt a fairness standard; employ well-trained consumer-facing staff No impact on legal rights of the consumer or firm Stops the limitation period clock Language - OBSI conducts investigations in English and French; inquiries handled in over 170 languages – contracted service Audited processes to be senior-friendly; TTY access for the deaf; website readability for the blind; accessible office
  • 8. FDR Accessibility How to make the public aware of their ability to access FDR? Difficult to make FDR well-known, but very important to be able to find it when a problem arises Low unaided public awareness (<2%); CAD 1,000,000 per 1% increase and CAD 500,000 to keep it there Very reliant upon firm disclosure and referrals backed by regulatory rules – an ongoing challenge
  • 9. Other Benefits to Society from FDR Lower cost process for all parties (consumers/investors and financial services providers) Diverts many consumer complaints away from the already overburdened court system – likely averts some class action lawsuits Learnings from complaint cases and independent assessments by FDR structure provide valuable feedback that helps financial service providers to improve
  • 10. Other Benefits to Society from FDR Individual complaints can identify systemic problems that firms and regulators may not be aware of – early warning system Issues highlighted in complaints are valuable for public policy development by regulators and legislators Enables the state to deal selectively and effectively with regulatory priorities without mixing in compensation Allows a different (non-legalistic) standard to be applied for compensation (e.g., fairness)
  • 11. What FDR Does Not Do Well, Nor Should It Ineffective tool against financial sector corruption Does not address concerns over the pricing of financial products and services Does not deal with concerns about access to credit Does not deal with regulatory breaches; different issues and different standards ("fairness" versus "legality") Punishment or removal of individuals or firms
  • 12. 2.The Value of International Work on Best Practices and Effective Approaches
  • 13. International Best Practices and Effective Approaches Powerful proxy for an absent or weak consumer voice Helps stakeholders promote more effective scheme development from their legislators and regulators Gives legislators and regulators useful guidance on what to design for local market needs and a template Provides a basis for holding non-governmental FDR schemes accountable to stakeholders, especially government; helps hold governmental schemes accountable to the public and sometimes industry as well
  • 14. International Work on Best Practices and Effective Approaches Helps build more broad-based capacity in design/evaluation of FDR schemes Provides a focal point for informal international networks like INFO to engage with to share experience and feed into the multilateral development of effective approaches Undoubtedly accelerates the implementation and evolution of FDR schemes in both emerging and mature market environments
  • 16. 3.Canadian Financial Dispute Resolution (FDR)
  • 17. Who We Are at OBSI An independent national dispute resolution service established as a not-for-profit corporation (an NGO) An alternative to the legal system for banking services and investment firms’ customers with an unresolved complaint Started in 1996 covering major chartered banks; in 2002 became the Ombudsman for Banking Services and Investments when the mandate expanded to all members of the: Investment fund companies (mutual funds) Investment dealers (brokerages) Mutual fund dealers
  • 18. Who We Are at OBSI (cont’d) Currently have over 600 participating firms, adding over 1,000 more in 2014 at request of investment regulators Banks, federally-regulated trust companies, investment dealers, mutual fund dealers, mutual fund companies, and scholarship plan dealers Some credit unions have joined voluntarily Accessible by toll-free phone and fax; bilingual investigation services (English and French), customer inquiries can be handled in over 170 languages
  • 19. What We Do at OBSI Informal, confidential and independent review of complaints not resolved to the satisfaction of consumer We look primarily at cases of direct financial loss as a result of error, misleading information or bad advice Review industry standards, firm policies, regulations, laws … and decide what would be “fair under the circumstances” Goal is to make the client “whole” where maladministration is found to have occurred
  • 20. What We Do at OBSI (cont’d) We make recommendations to the firm; not binding on either party Clients do not forfeit their legal rights; may reject our findings and start legal proceedings “The Olive Branch” - Gives participating firms an impartial service to which they can refer their unresolved complaints “The Stick” - We will make public any participating firm’s refusal of a recommendation, had only happened once since OBSI’s creation in 1996 – That has recently changed, 20 in the last 18 months, all investment-related
  • 21. How We Work at OBSI Member firms must: Have an internal complaint-handling system Inform their clients about their internal complaint handling system Inform their clients about OBSI and refer after completion or after 90 days Co-operate in OBSI investigations Pay their share of OBSI’s operating costs
  • 22. How We Work at OBSI (cont’d) Firm has the first responsibility to resolve a complaint OBSI is an informal service, not bound by judicial rules We are not a regulator; we do not fine or punish firms Usually investigate; sometimes mediate Objective is to determine "Fairness in the circumstances" and recommend compensation
  • 23. Systemic Cases (Dealing with “Mass Cases”) Controversial power introduced by senior regulators in 2008; in force starting 2010 Strongly opposed by industry and some regulators who saw it as a matter of regulatory jurisdiction Conducted 10 “systemic investigations” in 2010-11, 3 resulted in recommendations; refused by firm – reported to regulator Voluntarily withdrawn by OBSI Board in June of 2012 under pressure from industry and regulators Re-introduced in recent banking regulations and investment regulator rules as a whistleblower requirement (no investigation)
  • 24. Governance of OBSI Independent Board of Directors Chair of the Board is a non-industry (community) Director Community Directors must not be associated with either industry or government for two years prior Community Directors are the majority of the Board (7 of 10) and a majority of them are required to approve OBSI’s budget and control hiring and firing of Ombudsman Directors not involved in investigations, decisions or appeals
  • 25. OBSI Opened Inquiries by Sector 2767 3793 3087 2776 1952 2095 1870 1643 1526 1528 1551 1536 1558 1577 1460 1361 1395 1486 1455 1392 1278 1372 0 500 1000 1500 2000 2500 3000 3500 4000 Q1-2009 Q2-2009 Q3-2009 Q4-2009 Q1-2010 Q2-2010 Q3-2010 Q4-2010 Q1-2011 Q2-2011 Q3-2011 Q4-2011 Q1-2012 Q2-2012 Q3-2012 Q4-2012 Q1-2013 Q2-2013 Q3-2013 Q4-2013 Q1-2014 Q2-2014 Number of Inquiries Inquiries By Sector Total Banking Other All Investments
  • 26. OBSI Case Files Opened by Sector 154 262 251 217 312 239 213 260 237 213 177 175 154 162 163 177 171 159 165 149 143 142 0 50 100 150 200 250 300 350 Q1-2009 Q2-2009 Q3-2009 Q4-2009 Q1-2010 Q2-2010 Q3-2010 Q4-2010 Q1-2011 Q2-2011 Q3-2011 Q4-2011 Q1-2012 Q2-2012 Q3-2012 Q4-2012 Q1-2013 Q2-2013 Q3-2013 Q4-2013 Q1-2014 Q2-2014 Number of New Case Files Opened in Quarter Case Files Opened Banking Investments Total
  • 27. OBSI Case File End of Quarter Inventory by Sector 134 147 145 135 186 152 142 173 170 144 127 116 82 70 61 42 53 41 50 41 49 51 50 49 293 293 405 409 389 403 390 413 440 400 399 379 387 397 407 425 453 454 433 454 433 384 365 308 427 440 550 544 575 555 532 586 610 544 526 495 469 467 468 467 506 495 483 495 482 435 415 357 0 100 200 300 400 500 600 700 Q1-2009 Q2-2009 Q3-2009 Q4-2009 Q1-2010 Q2-2010 Q3-2010 Q4-2010 Q1-2011 Q2-2011 Q3-2011 Q4-2011 Q1-2012 Q2-2012 Q3-2012 Q4 2012 Q1 2013 Q2 2013 Q3-2013 Q2-2013 Q3-2013 Q4 2013 Q1 2014 Q2 2014 Number of Open Case FIles at End of Quarter Case File End of Quarter Inventory Banking Investments Total
  • 28. Banking Complaint Issues in Canada Banking complaints up 100% 2008-2010; then settled Half of OBSI’s banking complaints are payments- related; one-third involve debit and credit card fraud Mortgage pre-payment penalties Payment scams Collection activity Privacy and service issues 28
  • 29. Canada Has a Unique Legal and Regulatory Environment for Financial Services Less developed legal framework for consumer protection in financial services: No legal duty of care imposed on banks by Canadian law, different situation for investment issues Bankers not fiduciaries, no fiduciary duty for “pure” banking transactions Special duty may apply where financial advice is given, but not in normal “lending” or transactional situations So where can an Ombudsman look to determine what is fair under the circumstances?
  • 30. Canada’s Unique Environment for a Financial Sector Ombudsman Canada’s federal-provincial sharing of powers that apply to our work: Banking is federal; trust companies can be federal or provincial Credit unions are provincial, but that system is currently evolving Non-bank consumer credit is provincial Securities regulation (investment leverage loans) is provincial (for now) Consumer protection issues are predominantly provincial Criminal Code provision restricting interest rates to 60% is federal
  • 31. Current Challenges Unstable Environment Uneven government support for Ombudsman-like structures Virtually no effective consumer voice Competition in banking dispute resolution and banks seeking cost and scope reductions Uneven regulator support for scheme mandate across sectors and jurisdictions
  • 32. Current Challenges Unstable Environment (cont’d) Under-resourced for complaint volumes post-global financial crisis Lack of regulatory clarity re specific expectations and systemic (mass) cases Expanding mandate of investment sector dispute resolution coverage to smaller firms operating in more difficult areas
  • 33. Current Challenges Industry Attacks on Schemes Demanding choice to have leverage over “supplier of ADR services” Demanding move toward determination of legality rather than subjective fairness of market conduct Seek greater procedural fairness safeguards that generally favour the financial institution and decrease accessibility for consumers
  • 34. Current Challenges Industry Attacks on Schemes (cont’d) Treating resolution of consumer complaints like a tactical litigation minimization exercise Constrain resourcing (funding, staff, access to information) where industry-funded Seek to contain progressive mandate evolution even in the face of opportunities to adopt best practices Use the informality and confidentiality of the process against the FDR scheme
  • 35. Current Challenges Industry Attacks on Schemes (cont’d) Some industry players seek to actively undermine the scheme by: Arguing every point Tying up the office with endless iterations, lengthy legalistic responses, demands for explanations and appeals of decisions Then complaining the scheme is inefficient or incompetent Initiating a campaign of misinformation to fellow industry participants, media, regulators and government
  • 36. Further Information Ombudsman for Banking Services and Investments (OBSI) Toronto, Canada www.obsi.ca or ombudsman@obsi.ca