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Van Hall Larenstein University of Applied Sciences Institutional Plan 2014-2017 
Towards the greenest university 
of applied sciences 
VHL University of Applied Sciences
2 3 
Index Index 
and innovative professionals who contribute to a more sustainable world. Index 
4 1. Introduction 
6 2. Environmental analysis 
8 3. Mission, vision and core values 
10 4. The profile of VHL University of Applied Sciences 
12 5. Strategic objectives 
14 6. Education and quality 
16 7. Research, knowledge valorisation and quality 
18 8. Multi-year financial framework 
19 9. Support processes 
20 10. Organisation 
22 11. Summary of objectives and critical performance indicators 
23 Appendix VHL multi-year budget for the years 2014-2018 
Our mission 
Van Hall Larenstein is a university of applied sciences. We train high-quality, ambitious 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
4 5 
Introduction Introduction 
1. Introduction The institutional plan ‘Towards the greenest university of applied sciences’ 
describes the mission, vision and strategic objectives of Van Hall Larenstein 
University of Applied Sciences (VHL) for the period 2014-2017. VHL University 
of Applied Sciences and its predecessors have been providing agricultural education 
for over 100 years. From the outset, the education provided has matched the 
requirements of the professional field. Naturally, the world, the professional 
field and hence also the requirements of that professional field have changed 
substantially over this long period of time. And VHL University of Applied 
Sciences has continued to develop with them. 
Based on the requirements 
of the setting within which 
we operate, we have opted 
for a profile with substance 
and state the explicit ambition 
of being the most sustainable 
university of applied sciences. 
Based on the requirements of the setting 
within which we operate, we have opted 
for a profile with substance and state the 
explicit ambition of being the most sustainable 
university of applied sciences. This is expressed in 
our profile, but we also want to be able to demon-strate 
it in all of our study programmes and in our 
operational management. In doing so, we will strive 
for more sustainable collaboration in terms of our 
profile with strategic partners; regional, national and 
international. Important partners in the Netherlands 
naturally include agricultural and other universities 
of applied sciences, Wageningen UR and other univer-sities. 
We also explicitly seek links with the professional 
field; regional, national and international. 
In the 2014-2017 institutional plan, VHL University 
of Applied Sciences makes strategic choices and 
formulates the frameworks for putting them into 
practice. The plan was drawn up in a short time-frame 
after VHL and Wageningen UR separated 
in November 2012, following a period of nearly 10 
years of administrative union. During this period, 
VHL was guided by the strategy of Wageningen UR. 
The main points of this institutional plan have been 
discussed in meetings with students, staff and external 
stakeholders. Over the coming period, we will decide 
annually which objectives we will be putting extra 
energy into in the form of specific projects. 
In the short term, a number of supporting policy 
documents will additionally be drawn up, such as 
an educational concept, research framework memo-randum, 
internationalisation framework, governance 
philosophy and organisational structure. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
6 7 
Environmental analysis Environmental analysis 
Climate change, globalisation, a growing world population and digitisation have 2. Environmental analysis 
global consequences. Worldwide, there is a need for knowledge and properly 
trained people who are able to contribute towards solutions to problems around 
the preservation and sustainable use of land and water, biodiversity, food security 
and the transition to a bio-based economy. 
VHL University of Applied Sciences wants to 
meet the regional demand for training. There 
are a number of regions in the Netherlands 
that will see a reduction in student numbers as a result 
of demographic changes. This will have consequences 
for the regional intakes of study programmes bordering 
on regions experiencing contraction in student numbers. 
For VHL, this is significant in terms of intake. Because 
we recruit nationally and sometimes also interna-tionally 
for a large part of our study programmes, 
a slight growth is possible for VHL. 
Nationally, there is a clear demand for an increased 
focus on entrepreneurship and international compe-tencies 
in the teaching programmes. Higher vocational 
education is expected to be ready for the future and 
universities of applied sciences will in future be 
expected to specialise more. As such, universities of 
applied sciences need to transform themselves from 
classic teaching institutions into research institutes 
where knowledge is acquired and shared, practice-oriented 
research takes place and innovation is 
on-going, both in the education itself and in the 
sectors for which students are being trained. The 
rapid technological changes and development of 
knowledge mean that simply completing a Bachelor’s 
or Master’s degree after secondary school is not sufficient 
for an entire career. It is essential to regularly undergo 
further training in order to remain up to date with 
recent developments. 
Based on its position as a university of applied sciences 
in the ‘green’ domain with multiple locations and 
an international network, VHL University of Applied 
Sciences can make a contribution towards addressing 
national and international issues. In line with the 
agendas of the top sectors, universities of applied 
sciences participate in Centres of Expertise (CoEs). 
Within these CoEs, entrepreneurs, researchers, lecturers 
and students work together to promote the quality 
of higher vocational education. Nationally, we align 
ourselves with the top sectors Agrofood, Water and 
Life Sciences. In the Northern Netherlands, we work 
together closely with other research institutes and 
businesses on the northern priority areas: agri­business, 
water technology and ‘healthy ageing’. In the Eastern 
and Central Netherlands, we contribute towards the 
ambition of strengthening the innovative food, health 
and manufacturing sectors. VHL is particularly involved 
in activities around Food Valley. In view of the develop-ments 
in the international professional fields of Dutch 
business and the profile of our institution, there are 
plenty of new opportunities for VHL in the interna-tional 
field. 
Higher vocational education is expected to 
be ready for the future and universities of 
applied sciences will in future be expected 
to specialise more. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
8 9 
Mission, vision and core values Mission, vision and core values 
What we are and what we wish to achieve 
as VHLUniversity of Applied Sciences 
is anchored in the eight points below, 
which together form our vision: 
• VHL is the most sustainable university of applied 
sciences in the Netherlands and demonstrates this 
in every study programme, in the content of its 
research and in its operational management; 
• VHL chooses a clear profile with content that 
forms the framework for all our strategic choices in 
the field of education and practice-based research; 
• Every study programme at VHL contributes towards 
at least one of the priority areas of the profile, with 
all students learning to work in multidisciplinary 
and interdisciplinary fashion; 
• VHL is focused on regional, national and interna-tional 
students; 
• Alongside regular education, VHL wants to meet 
the demand for training from the professional 
field; 
• VHL is a personal institution and therefore wishes 
to give space to individual students to develop 
their talents in an inspirational environment; 
• Through research and knowledge valorisation, 
VHL contributes to innovative and sustainable 
developments in collaboration with partners from 
the professional field; 
• VHL is a financially sound and future-proof 
organisation. 
The core values form the basis of VHL’s identity. 
Our core values are: 
• Sustainable: In everything we do, we are driven 
by the ambition of making a contribution to a 
sustainable society, with the aspects ‘people’, 
‘planet’ and ‘profit’ being in equilibrium; 
• Committed: We are committed to our students, 
to each other, to the organisation and to our 
partners. We are also committed to the content 
of VHL’s domain; 
• Enterprising: We are innovative, we keep abreast 
of what is going on around us and we seize oppor-tunities 
to achieve our goals; 
• Responsible: We do what we say and we say what 
we do. We are accountable for the contribution we 
make to the objectives we want to achieve. 
3. Mission, vision 
and core values 
As a university of applied sciences, we conduct high-quality practice-based 
research which enhances both our teaching and our position as a research 
institute. As a research institute, we supply practice-based solutions for issues 
from national and international business and society. Alongside regular higher 
vocational study programmes, we also provide master’s programmes, post-graduate 
higher vocational training programmes and courses for regional, 
national and international students. 
Our mission 
VHL is a university of applied sciences. 
We train high-quality, ambitious and 
innovative professionals who contri­bute 
to a more sustainable world. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
10 11 
The profile of VHL University of Applied Sciences The profile of VHL University of Applied Sciences 
4. The profile of VHL University 
of Applied Sciences 
With our priority areas, we want to make 
a contribution to the development of 
a sustainable society, with the sustain-ability 
aspects ‘people’, ‘planet’ and ‘profit’ being in 
harmony. 
Water & land/nature 
Half the world’s population lives in delta regions. 
The delta provides room for nature, food production 
and urban developments. The Dutch delta can be a 
unique example for other international deltas. With 
our knowledge of water management, nature develop­ment, 
landscape architecture, process management 
and food production, we are in a position to supply 
multi-disciplinary knowledge for sustainable solu-tions 
to issues in the delta that enjoy support from 
within society. VHL chooses to emphasise the combi-nation 
of land and water for the benefit of nature and 
food production in densely populated areas and deltas 
as a priority area for development. 
Food/dairy 
The complete food chain (local, national and inter­national) 
is an important subject in many VHL study 
programmes, both plant-based and animal-based. 
From the perspective of the consumer, what matters 
is that food is sufficient (Food Security), safe (Food 
Safety) and healthy (Health, including sufficient 
minerals and proteins). Sustainability is an impor-tant 
theme in this regard, which means dealing with 
people, animals, living communities and natural 
resources in a responsible manner. Dutch agribusi-ness 
is strong in this integrated chain approach. VHL 
and the other actors in its immediate environment 
have distinctive expertise with regard to the dairy 
chain. At VHL, we have chosen to work increasingly 
with partners in our immediate environment to 
develop and apply innovative knowledge in the 
Dairy field. In doing so, VHL focuses on the complete 
chain: from sustainable dairy farming, logistics and 
processing to retail and the consumer. 
Animal/animal welfare 
VHL is an important knowledge centre in the area 
of Animal Welfare. Internationally, the acceptance of 
animal welfare concepts in relation to both production 
and non-production animals is still limited. We expect 
that this acceptance will only grow. We also expect an 
increased focus on animal feed for both production 
and non-production animals. As regards production 
animals, animal welfare is an integral part of sustainable 
livestock chains. On one hand, VHL focuses on the 
integration of animal welfare in quality assurance 
systems, on the other it focuses on the development 
and co-creation with users of measurement methods 
which can be applied in practice. The focus on non-­production 
animals, with the goal being the welfare 
of both humans and animals, increases as soon as 
the primary needs of humans are met. There is a lot 
of expertise in many parts of VHL in horses, domestic 
animals, zoo animals, test animals and wild animals 
(including marine life). VHL wants to be and remain 
a leader across the entire field of animal welfare in 
the societal context. 
The three priority areas in VHL’s profile are a conse-quence 
of the profile characteristics, which provide 
the frameworks for all the institution’s strategic and 
other policy choices in the field of education, research 
and contract activities. Joint activities, mutual coordi­nation 
and targeted investment serve to enhance 
the efforts of lectureships with regard to the profiles. 
In our teaching offering, we differentiate between 
profile study programmes, which directly link in with 
one of the three priority areas, and core study pro-grammes, 
which support one or more priority areas 
of the profile. In profile study programmes, we set 
ourselves apart not only through quality but also 
through the uniqueness of the offering. All majors 
and minors also support one or more priority areas 
of the profile and are decided across the study pro-grammes. 
As articulated in our vision, VHL University of Applied Sciences has chosen a clear 
profile with which we differentiate ourselves from other universities of applied 
sciences in terms of quality and content. Based on the environmental analysis, 
VHL chooses a profile with three related areas of focus. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
12 13 
Strategic objectives Strategic objectives 
In order to achieve our vision, VHL University of Applied Sciences has made sharp 5. Strategic objectives 
choices in terms of our external profile, and we have defined a clear offering for 
regional, national and international first-degree (undergraduate) students and 
workers. In doing so, we want to achieve some main strategic objectives by 
the end of this plan period. 
In our mission, we state that we wish to train pro-fessionals 
who contribute to a sustainable world. 
This also has consequences for the way in which 
we structure our teaching and our organisation. 
At the end of our plan period, we want to be able 
to demonstrate that VHL is the most sustainable 
university of applied sciences in the Netherlands by 
means of investments and confirmation in the form 
of certification. We will do so in the following fields: 
• Education: all our study programmes will have 
three AISHE stars at the end of the plan period. 
Among other things, this means that our sustainable 
development vision will be visible in our teaching 
and that expertise in sustainable development will 
be present right across the study programme; 
• Operational management: by structuring our 
operational management in a sustainable manner, 
we will qualify for the Corporate Social Responsi-bility 
quality mark in combination with our study 
programmes. The aim is to achieve ‘entry’ level in 
2014 and ‘certified’ in 2017; 
• Regional development: by 2017 at the latest, 
we will acquire the BREEAM sustainable regional 
development certificate for our locations in Velp 
and Leeuwarden, where our own buildings are 
located; 
• By the end of the plan period, we will opt for the 
NVAO’s (Accreditation Organisation of the Nether-lands 
and Flanders) special ‘sustainable education’ 
quality mark for the individual study programmes 
and for VHL as a whole. 
VHL University of Applied Sciences wishes to be a 
personal institution, where students are satisfied 
with their study programmes. 
The strategic objectives for education are: 
• to improve the quality of the study programmes, 
as shown by the rankings. We want: 
- VHL as an institution to be in the Top 5 in the 
Dutch Guide to Higher Vocational Education 
(Keuzegids HBO); 
- VHL to achieve an average institutional score 
of 3.8 in the National Student Survey (NSE); 
• at least 4500 students by the end of the plan 
period. 
VHL University of Applied Sciences delivers applied 
research which is significant for our teaching and 
our environment. We will achieve this by: 
• Acquiring orders from business, government and 
civil-society organisations with a turnover in 2017 
worth at least 15% of the VHL total; 
• Developing qualitative and quantitative indicators 
and defining them in terms of targets for the quality 
of research and the significance of the research 
for our teaching, stakeholders and customers. The 
indicators we have in mind relate to the degree of 
participation by students in research projects, the 
creation of exposure for the profile and customer 
satisfaction. 
VHL University of Applied Sciences is a financially 
sound and future-proof organisation. 
We will achieve this by means of: 
• 30% solvency from the end of 2015 and liquidity 
based on the current ratio with upper/lower limits 
of 0.5 and 1.5, respectively, throughout the plan 
period. 
VHL University of Applied Sciences wishes to be 
a personal institution, where students are satisfied 
with their study programmes. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
14 15 
Education and quality Education and quality 
The developments around us have consequences for the education at VHL University 6. Education and quality 
In order to be able to achieve the above and 
to facilitate cooperation between study 
programmes, VHL needs a new educational 
concept. In view of the fact that VHL will remain 
a personal institution with a limited size, the 
educational concept must make it possible for 
us to work efficiently, with individual learning tracks 
being enabled for students and direct contact being 
facilitated between student and supervisor. By means 
of ‘learning in communities,’ the connection 
between students, lecturers and the professional 
field will be strengthened. We do not wish to develop 
digital teaching material ourselves. We will look for 
partners with proven knowledge and experience to 
deliver this for us, while we supply didactic expertise 
and content. The digitisation of society also has 
consequences for the way in which students learn, 
and hence also for the way in which education is 
structured. One possible form is for pure knowledge 
transfer to be offered digitally and for the material 
to be practised in practical working forms, so making 
the direct contact between student and lecturer 
more intensive. 
The development of the educational offering will 
be guided by the profile of VHL University of Applied 
Sciences. This will involve deciding which study 
programmes are to be core study programmes 
supporting one or more priority areas of the profile 
and which study programmes are profile study 
programmes linking in directly with one of the three 
priority areas of the profile in terms of content. Based 
on the profile, sustainability will be reflected in all the 
study programmes. We will investigate which priority 
areas we want to develop master’s study programmes 
for. The majors and minors of the study programmes 
will be coordinated across the study programmes, 
based on the profile and the competencies required 
of students. Study programmes with minimal intakes 
will be critically examined, with their contribution to 
the profile being an important factor in the decision 
on whether to continue offering particular study pro-grammes. 
A recruitment plan will be drawn up, based 
on the profile and closely matching the experience 
and wishes of prospective students. VHL will use this 
plan to advertise its study programmes to prospective 
students. 
Alongside the study programmes for first-degree 
(undergraduate) students, VHL University of Applied 
Sciences provides market-oriented and up-to-date 
post-bachelor’s educational activities based on our 
priority areas, such as tailored programmes, in-company 
training, courses, master classes, events and contract 
education for national and international business and 
society. Student satisfaction is also important for 
these post-bachelor’s activities. We want at least 
70% of the participants to be satisfied with these 
activities. 
VHL University of Applied Sciences wants to offer 
education of a high quality. Conscious study choices 
and properly structured study programmes serve 
to reduce drop-out rates and improve the enrolment/ 
graduation ratio. VHL defines quality using the following 
quality standards: 
• All study programmes score at least 3.8 in the National 
Student Survey (NSE) in response to the question ‘What 
do you think of your course in general?’ (scale 1-5); 
• At least 70% of the students is satisfied about the 
units of study; 
• In the Higher Vocational Education (HBO) monitor, 
70% of alumni questioned are satisfied or very 
satisfied about their courses; 
• At least 75% of the full-time bachelor’s students1 
gain their diplomas within five years; 
• Each lecturer with a permanent post has a sup-plementary 
teaching qualification and 80% of 
lecturers have a master’s degree or doctorate. 
VHL’s quality assurance system supports and guarantees 
the achievement of the above quality standards. 
of Applied Sciences. In order to be able to meet the demands of the labour market 
and students, VHL offers more than just full-time study programmes. The increasing 
extent of digitisation in the world must also be reflected in the education provided. 
And in order to prepare themselves properly for the professional field, students will 
need to be able to work in an interdisciplinary and trans-disciplinary manner, 
based on a strong foundation in their own disciplines. In addition, during their 
studies we want students to acquire competencies in the areas of internationali­sation, 
research and entrepreneurship as part of all study programmes. 
A new educational concept must 
make it possible for us to work 
efficiently, with individual learning 
tracks being enabled for students 
and direct contact being facilitated 
between student and supervisor. 
1 Full-time bachelor’s students re-enrolling with the same institute after the first study year 
Institutional Plan 2014-2017 VHL University of Applied Sciences
16 17 
Research, knowledge valorisation and quality Research, knowledge valorisation and quality 
Since 2010, the research function within higher 
vocational education has been anchored 
and described in the Higher Education and 
Research Act. The Higher Education Sector Protocol 
(Brancheprotocol HBO, 2009) guarantees the three 
objectives of practice-based research: 1. contribution 
to knowledge that is relevant to society; 2 contribution 
to topicality and research competencies in higher 
vocational education; 3. meeting demands from 
the professional field. Our ambition is to further 
extend the development of practice-based research 
within the teaching organisation. Establishing links 
between education, practice-based research and the 
professional field means that research results are 
used in teaching and that students acquire compe-tencies 
that match the demands of the professional 
field. Within the framework of Life-long Learning, 
associate professors play a role in the professio­nali­sation 
of lecturers and the professional field. The nature 
of practice-based research at VHL is characterised by: 
1. relevance and impact for professional practice; 
2. scien­tific 
validity and focus on the contribution to 
general knowledge for the benefit of society and pro-fessional 
practice; 3. teaching-related; 4. international 
focus. 
VHL University of Applied Sciences explicitly chooses 
to be distinctive in its chosen profile: water & land/ 
nature, food/dairy and animal/animal welfare. 
VHL’s research contributes towards a sustainable world. 
We will encourage the creation of research groups 
around the profiles, which are expected to attract 
significant contract funding and funding from 
govern­ment 
agencies. In terms of our profile, 
we want to enter into long-term and sustainable 
collaborative relationships with a limited number 
of preferred partners. The profile provides direction 
for the extent of our participation in CoEs. Nationally, 
in line with the Higher Education in Agriculture plan, 
we are the leader in the domains Animal and Nature 
& Living Environment, chairing the Agricultural 
Animals Centre of Expertise (Agrodier) and taking 
the lead role in the Nature & Living Environment 
Human Capital Agenda. Together with the Agricul-tural 
Vocational Education Centers (AOC’s) in the 
Northern Netherlands and Eastern/Central Nether-lands 
regions, we want to build up a solid network 
which results in the sharing of staff/expertise, joint 
knowledge networks, continuous learning routes 
(including Associate degrees) and shared facilities. 
Internationally, too, we want to establish preferred 
partnerships. The international focus of research and 
its connection to teaching will be worked out further 
in a memo defining the frameworks. That framework 
definition will establish in more detail which coun-tries 
and with which partners we wish to conclude 
strategic and sustainable partnerships. 
7. Research, knowledge 
valorisation and quality 
At VHL University of Applied Sciences, practice-based research carried out by 
associate professors, researchers, lecturers and students is always focused on 
improving professional practice. The results of the research must be usable by 
companies and professionals in the public sector. Thanks to good links with 
companies and institutions in our region and beyond, we are able to support 
them with innovative solutions to practical issues and provide a sufficient supply 
of highly-trained professionals. The lectorates also contribute to innovation in the 
curriculum. Knowledge valorisation takes place through the interaction between 
theory and practice, resulting in innovation and knowledge development. 
Establishing links between education, practice-based 
research and the professional field means 
that research results are used in teaching and 
that students acquire competencies that match 
the demands of the professional field. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
18 19 
Multi-year financial framework Support processes 
By the end of 2015, we will meet our solvency 
requirement of 30%. Liquidity, expressed in 
the current ratio, will remain between 0.5 and 
1.5. In the multi-year budgets, from 2015, 5% will be 
reserved for education and research development 
and incidentals. As a result of our offering of study 
programmes, we expect that our market share within 
green Higher Education will display an upward trend 
from 2015. Alongside the multi-year operational deve­lopment 
plan, changes in cash flow and the balance 
sheet will be elaborated in multi-year terms and 
monitored as part of the Planning & Control cycle. 
The multi-year financial estimate over the plan period 
is shown in the appendix. 
Our support services deliver quality within 
the staffing and financial frameworks. The 
national benchmark provides the reference 
framework for the extent of the overheads. In terms 
of content, we will be looking at the quality of our 
service provision to students and our character as a 
personal institution. Support processes are crucial for 
the satisfaction of students, staff and external stake-holders. 
Getting ‘quality with a small ‘q’’ right will be 
achieved through close collaboration between study 
programmes and support services. Project-based 
working and optimisation of the associated processes 
and administrative support are essential for the 
research projects. In view of the limited size of our 
institution, we will strive for maximum synergy and 
optimum deployment of resources when configuring 
the support processes and systems. In doing so, we 
will be choosing standardised support processes and 
systems. 
In terms of content, the further digitisation of society 
and education will play an important role in the support 
processes in the time to come. An integrated plan will 
be drawn up for communication with students, staff 
and stakeholders using internet, intranet and social 
media. 
The multi-year financial framework of VHL University of Applied Sciences is 
aimed at guaranteeing the continuity of VHL based on a sound financial footing, 
with sufficient financial scope for development in teaching and research. From 
2014, risk management will be given a place in the VHL operational manage­ment 
and Planning & Control cycle. In addition, in 2014 we will begin working towards 
integrated control, for example through the introduction of quality audits. 
The operational management of VHL 
University of Applied Sciences will be 
structured sustainably, guided by our 
strategic sustainability objectives. The 
goal of sustainability also entails that we 
aim to configure efficient support processes. 
8. Multi-year financial 
framework 
9. Support 
processes In view of the limited size of 
our institution, we will strive 
for maximum synergy and 
optimum deployment of 
resources when configuring 
the support processes and systems. 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
20 21 
Organisation Organisation 
We will be guided by our core values in 
deciding how we want to relate to one 
another at VHL University of Applied 
Sciences. Every staff member and manager is accoun­table 
for putting the core values into practice. 
Sustainable means dealing with nature and the 
available resources in a responsible manner, but also 
building sustainable relationships and focusing on a 
long-term vision for the institution. With committed 
employees, we can achieve our ambitions. We are 
enterprising and innovative, and we seize opportuni-ties 
to achieve our goals. To do so, we need to closely 
monitor the national and international developments 
around us - developments among pupils and students, 
but also developments in the professional field, among 
our partners and in the wider world around us. 
Responsible means taking responsibility but also 
being accountable. In order to achieve the ambition 
and goals of VHL, we set targets at all levels of the 
organisation. It is important to be able to call each 
other to account for results without this being dama­ging 
to personal relationships. The employees are the 
most important capital of our organisation. As such, 
staff satisfaction is important to VHL. 
In order to achieve our ambitions, the configuration 
of the organisation will be connected with our profile. 
In teaching and research, multidisciplinary working 
is essential. This is also reflected in the structure of 
the organisation. In order to give proper shape to the 
profile, we want to achieve synergy in the manage-ment 
of teaching and research. We work with real 
assignments, featuring close cooperation between 
the professional field, teaching and practice-oriented 
research. This means that we need to be able to operate 
in networks. There may be differences in the teaching 
and research portfolios between locations. However, 
these all contribute to the joint profile of VHL. 
VHL has a single VHL policy framework for all policy 
areas, which is applicable to all locations. The faculty 
staff are responsible for achieving efficient and, where 
relevant, standardised and uniform work processes in 
consultation with the primary process. 
VHL University of Applied Sciences aims for the 
simplest possible management structure, with each 
employee having one immediate superior. Respon­sibilities 
are devolved to the lowest possible level 
within the organisation, within a clear framework. 
A necessary condition in this regard is that at every 
level, those with responsibility can count on the 
required authority, resources and support. Knowledge 
about content lies with the study programmes teams; 
this is therefore also where responsibility for develop-ments 
in the content of teaching and research must 
lie. These teams are responsible for results. This means 
there is an individual and joint responsibility for the 
results to be achieved. In this regard, the Planning 
& Control cycle is the mechanism of management 
and accountability within VHL. In 2014, the above will 
be worked out in the management philosophy of VHL 
and in a plan for the configuration of the organisation. 
We will be guided by our core values in deciding how 
we want to relate to one another at VHL University 
of Applied Sciences. In order to achieve our ambitions, 
the configuration of the organisation will be connected 
with our profile, with teams responsible for results. 
10. Organisation 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
22 23 
Summary of objectives and critical performance indicators Appendix VHL multi-year budget for the years 2014-2018 
Teaching 
All our study programmes 
have 3 AISHE stars 
Star acquired 1 January 
2018 
VHL as institution in the 
Dutch Guide to Higher 
Vocational Education 
Top 5 In 2017 
Average score for insti-tution 
in the National 
Student Survey 
3,8 In 2017 
Total number of students 4500 31 October 
2017 
% Foreign students 15% In 2017 
New teaching concept Plan ready 
Start imple-mentation 
1 September 
2014 
1 September 
2015 
Customer satisfaction with 
post-bachelor’s activities 
70% ‘satisfied’ In 2017 
Quality of each study pro-gramme 
is ‘good’ in accor­dance 
with our definition 
Study pro-gramme 
scores 
positively on all 
indicators 
In 2017 
Recruitment plan Plan ready 1 January 
2015 
Organisation 
Governance philosophy Plan ready 1 March 2014 
Organisational structure Plan ready 
Organisation 
structured in 
accordance 
with plan 
1 March 2014 
1 September 
2014 
Financial 
Solvency 30% End 2015 
Liquidity based on current 
ratio 
0,5-1,5 Throughout 
plan period 
Research 
Turnover on orders from 
business, government 
agencies and civil-society 
organisations 
At least 15% of 
the total turn-over 
of VHL 
In 2017 
Development of quali-tative 
and quantitative 
indicators for research 
Implementation of indi-cators 
Research 
framework 
ready 
Implementa-tion 
in P&C 
cycle 
1 September 
2014 
Start 
1 September 
2014 
International focus of 
research and its connec-tion 
with teaching 
Internationa­lisation 
frame-work 
ready 
Participation 
in at least one 
European sub-sidy 
project 
Growth of the 
number of 
international 
students at all 
locations 
1 September 
2014 
In 2016 
Support processes and operational 
management 
Corporate Social Responsi-bility 
quality mark. 
‘Entry’ level 
‘Certified’ level 
In 2014 
In 2017 
BREEAM certificate for 
sustainable regional 
development. 
Certificate 
obtained 
In 2017 
Teaching/support staff 
ratio including agency staff 
2,6 Through-out 
plan 
period 
VHL multi-year budget for the years 2014-2018 
In amounts x € 1.000 Annual accounts Forecast Budget Estimate 
2012 2013 2014 2015 2016 2017 2018 
Summary of most important assumptions 
General: 
• The 2014 budget has been taken as the starting 
point for the years 2015-2018; 
• the expectation is that the minimum solvency 
norm set internally of 30% will be achieved by the 
end of 2014. For this reason, the results from 2015 
onwards have been budgeted at zero; 
• increase in student numbers of 0.5% per year. 
Revenue assumptions: 
• That revenue from rental will remain the same 
in the years 2015-2018 as in the budget for 2014; 
• that turnover on contract activities will be main-tained 
at the level of the 2014 budget in the years 
2015-2018; 
• that direct government funding will fall sharply 
in 2016 as a result of the cuts to the budget for 
Higher Education in Agriculture by the Ministry 
of Economic Affairs. 
Cost assumptions: 
• That staff costs for teaching staff will rise/fall 
linearly in line with turnover; 
• that further opportunities for efficiencies in staff 
costs for the staff services will be explored; 
• that the costs of practical learning will fall year-on- 
year so that in 2018 only a limited proportion of 
out-of-pocket costs will remain. The other activities 
can be covered by existing staff/will no longer be 
purchased; 
• that general costs will change linearly in line with 
turnover, with the exception of accommodation 
costs, for which the level of the 2014 budget will 
be maintained. 
Revenues 
- Contract research 
- Direct government funding 
& tuition fees 
- Other income 
6.783 
40.338 
2.985 
9.281 
42.130 
2.628 
8.465 
42.796 
2.869 
8.465 
43.562 
2.854 
8.465 
38.271 
2.934 
8.465 
38.461 
2.931 
8.465 
38.651 
2.928 
Total revenues 50.106 54.039 54.130 54.881 49.670 49.857 50.044 
Costs 
- Staff costs 
30.723 
31.713 
33.512 
34.831 
31.667 
31.793 
- General costs 
15.276 
15.995 
15.796 
15.902 
14.235 
14.336 
- Specific costs 
2.671 
4.584 
3.832 
3.982 
3.630 
3.630 
31.945 
14.379 
3.630 
Total costs 48.670 52.292 53.140 54.715 49.532 49.759 49.954 
Operating result 1.436 1.747 990 166 138 98 90 
Financial income and expenditure -164 -197 -176 -166 -138 -98 -90 
Net result 1.272 1.550 814 0 0 0 0 
11. Summary of objectives and 
critical performance indicators 
Appendix VHL multi-year budget for the years 2014-2018 
A number of components still need to be worked out in policy, which will 
involve a more detailed definition of the critical performance indicators (CPIs). 
Institutional Plan 2014-2017 
VHL University of Applied Sciences
Leeuwarden 
Agora 1 
Telephone +31(0)58 284 61 00 
Velp 
Larensteinselaan 26a 
Telephone +31(0)26 369 56 95 
Wageningen 
Droevendaalsesteeg 2 
Telephone +31(0)317 48 26 30 
info@vhluniversity.com 
Institutional Plan 2014-2017

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7707.nl.0.o.institutional plan-2014-2017

  • 1. Van Hall Larenstein University of Applied Sciences Institutional Plan 2014-2017 Towards the greenest university of applied sciences VHL University of Applied Sciences
  • 2. 2 3 Index Index and innovative professionals who contribute to a more sustainable world. Index 4 1. Introduction 6 2. Environmental analysis 8 3. Mission, vision and core values 10 4. The profile of VHL University of Applied Sciences 12 5. Strategic objectives 14 6. Education and quality 16 7. Research, knowledge valorisation and quality 18 8. Multi-year financial framework 19 9. Support processes 20 10. Organisation 22 11. Summary of objectives and critical performance indicators 23 Appendix VHL multi-year budget for the years 2014-2018 Our mission Van Hall Larenstein is a university of applied sciences. We train high-quality, ambitious Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 3. 4 5 Introduction Introduction 1. Introduction The institutional plan ‘Towards the greenest university of applied sciences’ describes the mission, vision and strategic objectives of Van Hall Larenstein University of Applied Sciences (VHL) for the period 2014-2017. VHL University of Applied Sciences and its predecessors have been providing agricultural education for over 100 years. From the outset, the education provided has matched the requirements of the professional field. Naturally, the world, the professional field and hence also the requirements of that professional field have changed substantially over this long period of time. And VHL University of Applied Sciences has continued to develop with them. Based on the requirements of the setting within which we operate, we have opted for a profile with substance and state the explicit ambition of being the most sustainable university of applied sciences. Based on the requirements of the setting within which we operate, we have opted for a profile with substance and state the explicit ambition of being the most sustainable university of applied sciences. This is expressed in our profile, but we also want to be able to demon-strate it in all of our study programmes and in our operational management. In doing so, we will strive for more sustainable collaboration in terms of our profile with strategic partners; regional, national and international. Important partners in the Netherlands naturally include agricultural and other universities of applied sciences, Wageningen UR and other univer-sities. We also explicitly seek links with the professional field; regional, national and international. In the 2014-2017 institutional plan, VHL University of Applied Sciences makes strategic choices and formulates the frameworks for putting them into practice. The plan was drawn up in a short time-frame after VHL and Wageningen UR separated in November 2012, following a period of nearly 10 years of administrative union. During this period, VHL was guided by the strategy of Wageningen UR. The main points of this institutional plan have been discussed in meetings with students, staff and external stakeholders. Over the coming period, we will decide annually which objectives we will be putting extra energy into in the form of specific projects. In the short term, a number of supporting policy documents will additionally be drawn up, such as an educational concept, research framework memo-randum, internationalisation framework, governance philosophy and organisational structure. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 4. 6 7 Environmental analysis Environmental analysis Climate change, globalisation, a growing world population and digitisation have 2. Environmental analysis global consequences. Worldwide, there is a need for knowledge and properly trained people who are able to contribute towards solutions to problems around the preservation and sustainable use of land and water, biodiversity, food security and the transition to a bio-based economy. VHL University of Applied Sciences wants to meet the regional demand for training. There are a number of regions in the Netherlands that will see a reduction in student numbers as a result of demographic changes. This will have consequences for the regional intakes of study programmes bordering on regions experiencing contraction in student numbers. For VHL, this is significant in terms of intake. Because we recruit nationally and sometimes also interna-tionally for a large part of our study programmes, a slight growth is possible for VHL. Nationally, there is a clear demand for an increased focus on entrepreneurship and international compe-tencies in the teaching programmes. Higher vocational education is expected to be ready for the future and universities of applied sciences will in future be expected to specialise more. As such, universities of applied sciences need to transform themselves from classic teaching institutions into research institutes where knowledge is acquired and shared, practice-oriented research takes place and innovation is on-going, both in the education itself and in the sectors for which students are being trained. The rapid technological changes and development of knowledge mean that simply completing a Bachelor’s or Master’s degree after secondary school is not sufficient for an entire career. It is essential to regularly undergo further training in order to remain up to date with recent developments. Based on its position as a university of applied sciences in the ‘green’ domain with multiple locations and an international network, VHL University of Applied Sciences can make a contribution towards addressing national and international issues. In line with the agendas of the top sectors, universities of applied sciences participate in Centres of Expertise (CoEs). Within these CoEs, entrepreneurs, researchers, lecturers and students work together to promote the quality of higher vocational education. Nationally, we align ourselves with the top sectors Agrofood, Water and Life Sciences. In the Northern Netherlands, we work together closely with other research institutes and businesses on the northern priority areas: agri­business, water technology and ‘healthy ageing’. In the Eastern and Central Netherlands, we contribute towards the ambition of strengthening the innovative food, health and manufacturing sectors. VHL is particularly involved in activities around Food Valley. In view of the develop-ments in the international professional fields of Dutch business and the profile of our institution, there are plenty of new opportunities for VHL in the interna-tional field. Higher vocational education is expected to be ready for the future and universities of applied sciences will in future be expected to specialise more. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 5. 8 9 Mission, vision and core values Mission, vision and core values What we are and what we wish to achieve as VHLUniversity of Applied Sciences is anchored in the eight points below, which together form our vision: • VHL is the most sustainable university of applied sciences in the Netherlands and demonstrates this in every study programme, in the content of its research and in its operational management; • VHL chooses a clear profile with content that forms the framework for all our strategic choices in the field of education and practice-based research; • Every study programme at VHL contributes towards at least one of the priority areas of the profile, with all students learning to work in multidisciplinary and interdisciplinary fashion; • VHL is focused on regional, national and interna-tional students; • Alongside regular education, VHL wants to meet the demand for training from the professional field; • VHL is a personal institution and therefore wishes to give space to individual students to develop their talents in an inspirational environment; • Through research and knowledge valorisation, VHL contributes to innovative and sustainable developments in collaboration with partners from the professional field; • VHL is a financially sound and future-proof organisation. The core values form the basis of VHL’s identity. Our core values are: • Sustainable: In everything we do, we are driven by the ambition of making a contribution to a sustainable society, with the aspects ‘people’, ‘planet’ and ‘profit’ being in equilibrium; • Committed: We are committed to our students, to each other, to the organisation and to our partners. We are also committed to the content of VHL’s domain; • Enterprising: We are innovative, we keep abreast of what is going on around us and we seize oppor-tunities to achieve our goals; • Responsible: We do what we say and we say what we do. We are accountable for the contribution we make to the objectives we want to achieve. 3. Mission, vision and core values As a university of applied sciences, we conduct high-quality practice-based research which enhances both our teaching and our position as a research institute. As a research institute, we supply practice-based solutions for issues from national and international business and society. Alongside regular higher vocational study programmes, we also provide master’s programmes, post-graduate higher vocational training programmes and courses for regional, national and international students. Our mission VHL is a university of applied sciences. We train high-quality, ambitious and innovative professionals who contri­bute to a more sustainable world. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 6. 10 11 The profile of VHL University of Applied Sciences The profile of VHL University of Applied Sciences 4. The profile of VHL University of Applied Sciences With our priority areas, we want to make a contribution to the development of a sustainable society, with the sustain-ability aspects ‘people’, ‘planet’ and ‘profit’ being in harmony. Water & land/nature Half the world’s population lives in delta regions. The delta provides room for nature, food production and urban developments. The Dutch delta can be a unique example for other international deltas. With our knowledge of water management, nature develop­ment, landscape architecture, process management and food production, we are in a position to supply multi-disciplinary knowledge for sustainable solu-tions to issues in the delta that enjoy support from within society. VHL chooses to emphasise the combi-nation of land and water for the benefit of nature and food production in densely populated areas and deltas as a priority area for development. Food/dairy The complete food chain (local, national and inter­national) is an important subject in many VHL study programmes, both plant-based and animal-based. From the perspective of the consumer, what matters is that food is sufficient (Food Security), safe (Food Safety) and healthy (Health, including sufficient minerals and proteins). Sustainability is an impor-tant theme in this regard, which means dealing with people, animals, living communities and natural resources in a responsible manner. Dutch agribusi-ness is strong in this integrated chain approach. VHL and the other actors in its immediate environment have distinctive expertise with regard to the dairy chain. At VHL, we have chosen to work increasingly with partners in our immediate environment to develop and apply innovative knowledge in the Dairy field. In doing so, VHL focuses on the complete chain: from sustainable dairy farming, logistics and processing to retail and the consumer. Animal/animal welfare VHL is an important knowledge centre in the area of Animal Welfare. Internationally, the acceptance of animal welfare concepts in relation to both production and non-production animals is still limited. We expect that this acceptance will only grow. We also expect an increased focus on animal feed for both production and non-production animals. As regards production animals, animal welfare is an integral part of sustainable livestock chains. On one hand, VHL focuses on the integration of animal welfare in quality assurance systems, on the other it focuses on the development and co-creation with users of measurement methods which can be applied in practice. The focus on non-­production animals, with the goal being the welfare of both humans and animals, increases as soon as the primary needs of humans are met. There is a lot of expertise in many parts of VHL in horses, domestic animals, zoo animals, test animals and wild animals (including marine life). VHL wants to be and remain a leader across the entire field of animal welfare in the societal context. The three priority areas in VHL’s profile are a conse-quence of the profile characteristics, which provide the frameworks for all the institution’s strategic and other policy choices in the field of education, research and contract activities. Joint activities, mutual coordi­nation and targeted investment serve to enhance the efforts of lectureships with regard to the profiles. In our teaching offering, we differentiate between profile study programmes, which directly link in with one of the three priority areas, and core study pro-grammes, which support one or more priority areas of the profile. In profile study programmes, we set ourselves apart not only through quality but also through the uniqueness of the offering. All majors and minors also support one or more priority areas of the profile and are decided across the study pro-grammes. As articulated in our vision, VHL University of Applied Sciences has chosen a clear profile with which we differentiate ourselves from other universities of applied sciences in terms of quality and content. Based on the environmental analysis, VHL chooses a profile with three related areas of focus. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 7. 12 13 Strategic objectives Strategic objectives In order to achieve our vision, VHL University of Applied Sciences has made sharp 5. Strategic objectives choices in terms of our external profile, and we have defined a clear offering for regional, national and international first-degree (undergraduate) students and workers. In doing so, we want to achieve some main strategic objectives by the end of this plan period. In our mission, we state that we wish to train pro-fessionals who contribute to a sustainable world. This also has consequences for the way in which we structure our teaching and our organisation. At the end of our plan period, we want to be able to demonstrate that VHL is the most sustainable university of applied sciences in the Netherlands by means of investments and confirmation in the form of certification. We will do so in the following fields: • Education: all our study programmes will have three AISHE stars at the end of the plan period. Among other things, this means that our sustainable development vision will be visible in our teaching and that expertise in sustainable development will be present right across the study programme; • Operational management: by structuring our operational management in a sustainable manner, we will qualify for the Corporate Social Responsi-bility quality mark in combination with our study programmes. The aim is to achieve ‘entry’ level in 2014 and ‘certified’ in 2017; • Regional development: by 2017 at the latest, we will acquire the BREEAM sustainable regional development certificate for our locations in Velp and Leeuwarden, where our own buildings are located; • By the end of the plan period, we will opt for the NVAO’s (Accreditation Organisation of the Nether-lands and Flanders) special ‘sustainable education’ quality mark for the individual study programmes and for VHL as a whole. VHL University of Applied Sciences wishes to be a personal institution, where students are satisfied with their study programmes. The strategic objectives for education are: • to improve the quality of the study programmes, as shown by the rankings. We want: - VHL as an institution to be in the Top 5 in the Dutch Guide to Higher Vocational Education (Keuzegids HBO); - VHL to achieve an average institutional score of 3.8 in the National Student Survey (NSE); • at least 4500 students by the end of the plan period. VHL University of Applied Sciences delivers applied research which is significant for our teaching and our environment. We will achieve this by: • Acquiring orders from business, government and civil-society organisations with a turnover in 2017 worth at least 15% of the VHL total; • Developing qualitative and quantitative indicators and defining them in terms of targets for the quality of research and the significance of the research for our teaching, stakeholders and customers. The indicators we have in mind relate to the degree of participation by students in research projects, the creation of exposure for the profile and customer satisfaction. VHL University of Applied Sciences is a financially sound and future-proof organisation. We will achieve this by means of: • 30% solvency from the end of 2015 and liquidity based on the current ratio with upper/lower limits of 0.5 and 1.5, respectively, throughout the plan period. VHL University of Applied Sciences wishes to be a personal institution, where students are satisfied with their study programmes. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 8. 14 15 Education and quality Education and quality The developments around us have consequences for the education at VHL University 6. Education and quality In order to be able to achieve the above and to facilitate cooperation between study programmes, VHL needs a new educational concept. In view of the fact that VHL will remain a personal institution with a limited size, the educational concept must make it possible for us to work efficiently, with individual learning tracks being enabled for students and direct contact being facilitated between student and supervisor. By means of ‘learning in communities,’ the connection between students, lecturers and the professional field will be strengthened. We do not wish to develop digital teaching material ourselves. We will look for partners with proven knowledge and experience to deliver this for us, while we supply didactic expertise and content. The digitisation of society also has consequences for the way in which students learn, and hence also for the way in which education is structured. One possible form is for pure knowledge transfer to be offered digitally and for the material to be practised in practical working forms, so making the direct contact between student and lecturer more intensive. The development of the educational offering will be guided by the profile of VHL University of Applied Sciences. This will involve deciding which study programmes are to be core study programmes supporting one or more priority areas of the profile and which study programmes are profile study programmes linking in directly with one of the three priority areas of the profile in terms of content. Based on the profile, sustainability will be reflected in all the study programmes. We will investigate which priority areas we want to develop master’s study programmes for. The majors and minors of the study programmes will be coordinated across the study programmes, based on the profile and the competencies required of students. Study programmes with minimal intakes will be critically examined, with their contribution to the profile being an important factor in the decision on whether to continue offering particular study pro-grammes. A recruitment plan will be drawn up, based on the profile and closely matching the experience and wishes of prospective students. VHL will use this plan to advertise its study programmes to prospective students. Alongside the study programmes for first-degree (undergraduate) students, VHL University of Applied Sciences provides market-oriented and up-to-date post-bachelor’s educational activities based on our priority areas, such as tailored programmes, in-company training, courses, master classes, events and contract education for national and international business and society. Student satisfaction is also important for these post-bachelor’s activities. We want at least 70% of the participants to be satisfied with these activities. VHL University of Applied Sciences wants to offer education of a high quality. Conscious study choices and properly structured study programmes serve to reduce drop-out rates and improve the enrolment/ graduation ratio. VHL defines quality using the following quality standards: • All study programmes score at least 3.8 in the National Student Survey (NSE) in response to the question ‘What do you think of your course in general?’ (scale 1-5); • At least 70% of the students is satisfied about the units of study; • In the Higher Vocational Education (HBO) monitor, 70% of alumni questioned are satisfied or very satisfied about their courses; • At least 75% of the full-time bachelor’s students1 gain their diplomas within five years; • Each lecturer with a permanent post has a sup-plementary teaching qualification and 80% of lecturers have a master’s degree or doctorate. VHL’s quality assurance system supports and guarantees the achievement of the above quality standards. of Applied Sciences. In order to be able to meet the demands of the labour market and students, VHL offers more than just full-time study programmes. The increasing extent of digitisation in the world must also be reflected in the education provided. And in order to prepare themselves properly for the professional field, students will need to be able to work in an interdisciplinary and trans-disciplinary manner, based on a strong foundation in their own disciplines. In addition, during their studies we want students to acquire competencies in the areas of internationali­sation, research and entrepreneurship as part of all study programmes. A new educational concept must make it possible for us to work efficiently, with individual learning tracks being enabled for students and direct contact being facilitated between student and supervisor. 1 Full-time bachelor’s students re-enrolling with the same institute after the first study year Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 9. 16 17 Research, knowledge valorisation and quality Research, knowledge valorisation and quality Since 2010, the research function within higher vocational education has been anchored and described in the Higher Education and Research Act. The Higher Education Sector Protocol (Brancheprotocol HBO, 2009) guarantees the three objectives of practice-based research: 1. contribution to knowledge that is relevant to society; 2 contribution to topicality and research competencies in higher vocational education; 3. meeting demands from the professional field. Our ambition is to further extend the development of practice-based research within the teaching organisation. Establishing links between education, practice-based research and the professional field means that research results are used in teaching and that students acquire compe-tencies that match the demands of the professional field. Within the framework of Life-long Learning, associate professors play a role in the professio­nali­sation of lecturers and the professional field. The nature of practice-based research at VHL is characterised by: 1. relevance and impact for professional practice; 2. scien­tific validity and focus on the contribution to general knowledge for the benefit of society and pro-fessional practice; 3. teaching-related; 4. international focus. VHL University of Applied Sciences explicitly chooses to be distinctive in its chosen profile: water & land/ nature, food/dairy and animal/animal welfare. VHL’s research contributes towards a sustainable world. We will encourage the creation of research groups around the profiles, which are expected to attract significant contract funding and funding from govern­ment agencies. In terms of our profile, we want to enter into long-term and sustainable collaborative relationships with a limited number of preferred partners. The profile provides direction for the extent of our participation in CoEs. Nationally, in line with the Higher Education in Agriculture plan, we are the leader in the domains Animal and Nature & Living Environment, chairing the Agricultural Animals Centre of Expertise (Agrodier) and taking the lead role in the Nature & Living Environment Human Capital Agenda. Together with the Agricul-tural Vocational Education Centers (AOC’s) in the Northern Netherlands and Eastern/Central Nether-lands regions, we want to build up a solid network which results in the sharing of staff/expertise, joint knowledge networks, continuous learning routes (including Associate degrees) and shared facilities. Internationally, too, we want to establish preferred partnerships. The international focus of research and its connection to teaching will be worked out further in a memo defining the frameworks. That framework definition will establish in more detail which coun-tries and with which partners we wish to conclude strategic and sustainable partnerships. 7. Research, knowledge valorisation and quality At VHL University of Applied Sciences, practice-based research carried out by associate professors, researchers, lecturers and students is always focused on improving professional practice. The results of the research must be usable by companies and professionals in the public sector. Thanks to good links with companies and institutions in our region and beyond, we are able to support them with innovative solutions to practical issues and provide a sufficient supply of highly-trained professionals. The lectorates also contribute to innovation in the curriculum. Knowledge valorisation takes place through the interaction between theory and practice, resulting in innovation and knowledge development. Establishing links between education, practice-based research and the professional field means that research results are used in teaching and that students acquire competencies that match the demands of the professional field. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 10. 18 19 Multi-year financial framework Support processes By the end of 2015, we will meet our solvency requirement of 30%. Liquidity, expressed in the current ratio, will remain between 0.5 and 1.5. In the multi-year budgets, from 2015, 5% will be reserved for education and research development and incidentals. As a result of our offering of study programmes, we expect that our market share within green Higher Education will display an upward trend from 2015. Alongside the multi-year operational deve­lopment plan, changes in cash flow and the balance sheet will be elaborated in multi-year terms and monitored as part of the Planning & Control cycle. The multi-year financial estimate over the plan period is shown in the appendix. Our support services deliver quality within the staffing and financial frameworks. The national benchmark provides the reference framework for the extent of the overheads. In terms of content, we will be looking at the quality of our service provision to students and our character as a personal institution. Support processes are crucial for the satisfaction of students, staff and external stake-holders. Getting ‘quality with a small ‘q’’ right will be achieved through close collaboration between study programmes and support services. Project-based working and optimisation of the associated processes and administrative support are essential for the research projects. In view of the limited size of our institution, we will strive for maximum synergy and optimum deployment of resources when configuring the support processes and systems. In doing so, we will be choosing standardised support processes and systems. In terms of content, the further digitisation of society and education will play an important role in the support processes in the time to come. An integrated plan will be drawn up for communication with students, staff and stakeholders using internet, intranet and social media. The multi-year financial framework of VHL University of Applied Sciences is aimed at guaranteeing the continuity of VHL based on a sound financial footing, with sufficient financial scope for development in teaching and research. From 2014, risk management will be given a place in the VHL operational manage­ment and Planning & Control cycle. In addition, in 2014 we will begin working towards integrated control, for example through the introduction of quality audits. The operational management of VHL University of Applied Sciences will be structured sustainably, guided by our strategic sustainability objectives. The goal of sustainability also entails that we aim to configure efficient support processes. 8. Multi-year financial framework 9. Support processes In view of the limited size of our institution, we will strive for maximum synergy and optimum deployment of resources when configuring the support processes and systems. Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 11. 20 21 Organisation Organisation We will be guided by our core values in deciding how we want to relate to one another at VHL University of Applied Sciences. Every staff member and manager is accoun­table for putting the core values into practice. Sustainable means dealing with nature and the available resources in a responsible manner, but also building sustainable relationships and focusing on a long-term vision for the institution. With committed employees, we can achieve our ambitions. We are enterprising and innovative, and we seize opportuni-ties to achieve our goals. To do so, we need to closely monitor the national and international developments around us - developments among pupils and students, but also developments in the professional field, among our partners and in the wider world around us. Responsible means taking responsibility but also being accountable. In order to achieve the ambition and goals of VHL, we set targets at all levels of the organisation. It is important to be able to call each other to account for results without this being dama­ging to personal relationships. The employees are the most important capital of our organisation. As such, staff satisfaction is important to VHL. In order to achieve our ambitions, the configuration of the organisation will be connected with our profile. In teaching and research, multidisciplinary working is essential. This is also reflected in the structure of the organisation. In order to give proper shape to the profile, we want to achieve synergy in the manage-ment of teaching and research. We work with real assignments, featuring close cooperation between the professional field, teaching and practice-oriented research. This means that we need to be able to operate in networks. There may be differences in the teaching and research portfolios between locations. However, these all contribute to the joint profile of VHL. VHL has a single VHL policy framework for all policy areas, which is applicable to all locations. The faculty staff are responsible for achieving efficient and, where relevant, standardised and uniform work processes in consultation with the primary process. VHL University of Applied Sciences aims for the simplest possible management structure, with each employee having one immediate superior. Respon­sibilities are devolved to the lowest possible level within the organisation, within a clear framework. A necessary condition in this regard is that at every level, those with responsibility can count on the required authority, resources and support. Knowledge about content lies with the study programmes teams; this is therefore also where responsibility for develop-ments in the content of teaching and research must lie. These teams are responsible for results. This means there is an individual and joint responsibility for the results to be achieved. In this regard, the Planning & Control cycle is the mechanism of management and accountability within VHL. In 2014, the above will be worked out in the management philosophy of VHL and in a plan for the configuration of the organisation. We will be guided by our core values in deciding how we want to relate to one another at VHL University of Applied Sciences. In order to achieve our ambitions, the configuration of the organisation will be connected with our profile, with teams responsible for results. 10. Organisation Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 12. 22 23 Summary of objectives and critical performance indicators Appendix VHL multi-year budget for the years 2014-2018 Teaching All our study programmes have 3 AISHE stars Star acquired 1 January 2018 VHL as institution in the Dutch Guide to Higher Vocational Education Top 5 In 2017 Average score for insti-tution in the National Student Survey 3,8 In 2017 Total number of students 4500 31 October 2017 % Foreign students 15% In 2017 New teaching concept Plan ready Start imple-mentation 1 September 2014 1 September 2015 Customer satisfaction with post-bachelor’s activities 70% ‘satisfied’ In 2017 Quality of each study pro-gramme is ‘good’ in accor­dance with our definition Study pro-gramme scores positively on all indicators In 2017 Recruitment plan Plan ready 1 January 2015 Organisation Governance philosophy Plan ready 1 March 2014 Organisational structure Plan ready Organisation structured in accordance with plan 1 March 2014 1 September 2014 Financial Solvency 30% End 2015 Liquidity based on current ratio 0,5-1,5 Throughout plan period Research Turnover on orders from business, government agencies and civil-society organisations At least 15% of the total turn-over of VHL In 2017 Development of quali-tative and quantitative indicators for research Implementation of indi-cators Research framework ready Implementa-tion in P&C cycle 1 September 2014 Start 1 September 2014 International focus of research and its connec-tion with teaching Internationa­lisation frame-work ready Participation in at least one European sub-sidy project Growth of the number of international students at all locations 1 September 2014 In 2016 Support processes and operational management Corporate Social Responsi-bility quality mark. ‘Entry’ level ‘Certified’ level In 2014 In 2017 BREEAM certificate for sustainable regional development. Certificate obtained In 2017 Teaching/support staff ratio including agency staff 2,6 Through-out plan period VHL multi-year budget for the years 2014-2018 In amounts x € 1.000 Annual accounts Forecast Budget Estimate 2012 2013 2014 2015 2016 2017 2018 Summary of most important assumptions General: • The 2014 budget has been taken as the starting point for the years 2015-2018; • the expectation is that the minimum solvency norm set internally of 30% will be achieved by the end of 2014. For this reason, the results from 2015 onwards have been budgeted at zero; • increase in student numbers of 0.5% per year. Revenue assumptions: • That revenue from rental will remain the same in the years 2015-2018 as in the budget for 2014; • that turnover on contract activities will be main-tained at the level of the 2014 budget in the years 2015-2018; • that direct government funding will fall sharply in 2016 as a result of the cuts to the budget for Higher Education in Agriculture by the Ministry of Economic Affairs. Cost assumptions: • That staff costs for teaching staff will rise/fall linearly in line with turnover; • that further opportunities for efficiencies in staff costs for the staff services will be explored; • that the costs of practical learning will fall year-on- year so that in 2018 only a limited proportion of out-of-pocket costs will remain. The other activities can be covered by existing staff/will no longer be purchased; • that general costs will change linearly in line with turnover, with the exception of accommodation costs, for which the level of the 2014 budget will be maintained. Revenues - Contract research - Direct government funding & tuition fees - Other income 6.783 40.338 2.985 9.281 42.130 2.628 8.465 42.796 2.869 8.465 43.562 2.854 8.465 38.271 2.934 8.465 38.461 2.931 8.465 38.651 2.928 Total revenues 50.106 54.039 54.130 54.881 49.670 49.857 50.044 Costs - Staff costs 30.723 31.713 33.512 34.831 31.667 31.793 - General costs 15.276 15.995 15.796 15.902 14.235 14.336 - Specific costs 2.671 4.584 3.832 3.982 3.630 3.630 31.945 14.379 3.630 Total costs 48.670 52.292 53.140 54.715 49.532 49.759 49.954 Operating result 1.436 1.747 990 166 138 98 90 Financial income and expenditure -164 -197 -176 -166 -138 -98 -90 Net result 1.272 1.550 814 0 0 0 0 11. Summary of objectives and critical performance indicators Appendix VHL multi-year budget for the years 2014-2018 A number of components still need to be worked out in policy, which will involve a more detailed definition of the critical performance indicators (CPIs). Institutional Plan 2014-2017 VHL University of Applied Sciences
  • 13. Leeuwarden Agora 1 Telephone +31(0)58 284 61 00 Velp Larensteinselaan 26a Telephone +31(0)26 369 56 95 Wageningen Droevendaalsesteeg 2 Telephone +31(0)317 48 26 30 info@vhluniversity.com Institutional Plan 2014-2017