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Logo & Branding
These slides will give you a quick idea about logo and branding relation, what's a good logo and how to make an effective logo. In the last few slides also discussed guides and the golden ratio.
Concept Art - Character Design
This document provides guidance on character design for video games. It recommends considering the game genre, target audience, and art style when designing a character. Character design involves sketching the character in different poses and adding details based on their backstory, which may include where they are from and their past experiences. The document also provides tips on techniques like using reference images, adding realistic fabric folds and armor details in layers, and rendering skin tones separately from clothing for flexibility.
Business Plan
Scott Walker plans to start a freelance media production company to build up his portfolio for postgraduate job applications. He will offer photography, videography, and audio production and post-production services to small businesses. To overcome the risk of his limited portfolio, he will gain experience by doing unpaid work with university students and utilize contacts to find initial paid work. Once his portfolio is established, he will create a website to attract new clients and pursue freelance opportunities in media production and post-production.
Adverts: Structures and Styles
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
Key terms of a magazine front cover
The key terms of a magazine front cover include the masthead at the top center with the magazine name, tagline below describing the content, and a skyline or strip listing featured stories. The main cover line titles the main story or image, while the main image represents the featured story. Additional elements are cover lines describing content, thumbnail images supporting text, and a barcode with issue details at the bottom right.
Guide to Logo Design
This document provides a guide to logo design. It discusses why logos are important for businesses of all sizes in establishing a brand and making a first impression. A few key points made include:
- Logos are the cornerstone of branding and allow customers to quickly understand what a company stands for through memorable visuals and symbols.
- Even small businesses benefit from professionally designed logos, which are affordable investments that act as recognizable calling cards for the company.
- The best logos feature an effective mix of graphics, typography, and colors carefully chosen according to branding best practices and lessons from famous logos.
- The guide offers tips on determining logo needs, the logo design process, working
Layouts
This document discusses various layout styles for arranging images and text on a page including Mondrian grid layout, Picture Window layout, Circus layout, Montage layout, and Combo layout which combines Circus layout and Picture Frame layout. The Mondrian grid layout and Montage layout are mentioned twice in the list.
Importance of mascot branding by Vatsalya Empire
The document discusses how brand mascots can help with branding and exposure by leaving a lasting impression. It notes that an effective mascot should be simple yet unique and wholly reflect the company's personality. Studies show that mascots engage customers on social media more than celebrities and encourage casual conversation. Developing a mascot that personifies the brand can help cultivate an engaging social media presence among the core audience.
Recommended
Logo & Branding
These slides will give you a quick idea about logo and branding relation, what's a good logo and how to make an effective logo. In the last few slides also discussed guides and the golden ratio.
Concept Art - Character Design
This document provides guidance on character design for video games. It recommends considering the game genre, target audience, and art style when designing a character. Character design involves sketching the character in different poses and adding details based on their backstory, which may include where they are from and their past experiences. The document also provides tips on techniques like using reference images, adding realistic fabric folds and armor details in layers, and rendering skin tones separately from clothing for flexibility.
Business Plan
Scott Walker plans to start a freelance media production company to build up his portfolio for postgraduate job applications. He will offer photography, videography, and audio production and post-production services to small businesses. To overcome the risk of his limited portfolio, he will gain experience by doing unpaid work with university students and utilize contacts to find initial paid work. Once his portfolio is established, he will create a website to attract new clients and pursue freelance opportunities in media production and post-production.
Adverts: Structures and Styles
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
Key terms of a magazine front cover
The key terms of a magazine front cover include the masthead at the top center with the magazine name, tagline below describing the content, and a skyline or strip listing featured stories. The main cover line titles the main story or image, while the main image represents the featured story. Additional elements are cover lines describing content, thumbnail images supporting text, and a barcode with issue details at the bottom right.
Guide to Logo Design
This document provides a guide to logo design. It discusses why logos are important for businesses of all sizes in establishing a brand and making a first impression. A few key points made include:
- Logos are the cornerstone of branding and allow customers to quickly understand what a company stands for through memorable visuals and symbols.
- Even small businesses benefit from professionally designed logos, which are affordable investments that act as recognizable calling cards for the company.
- The best logos feature an effective mix of graphics, typography, and colors carefully chosen according to branding best practices and lessons from famous logos.
- The guide offers tips on determining logo needs, the logo design process, working
Layouts
This document discusses various layout styles for arranging images and text on a page including Mondrian grid layout, Picture Window layout, Circus layout, Montage layout, and Combo layout which combines Circus layout and Picture Frame layout. The Mondrian grid layout and Montage layout are mentioned twice in the list.
Importance of mascot branding by Vatsalya Empire
The document discusses how brand mascots can help with branding and exposure by leaving a lasting impression. It notes that an effective mascot should be simple yet unique and wholly reflect the company's personality. Studies show that mascots engage customers on social media more than celebrities and encourage casual conversation. Developing a mascot that personifies the brand can help cultivate an engaging social media presence among the core audience.
Rebranding
The document discusses the rebranding of the Godrej brand in India. Some key points:
- Godrej is an over 100 year old Indian conglomerate originally focused on locks but now diversified into many sectors.
- In 2008, Godrej conducted a brand valuation exercise and realized it needed to update its positioning to appeal more to modern youth. This led to a rebranding effort, including launching a new colorful logo.
- The rebranding was led by international consulting firm Interbrand and aimed to represent growth, innovation, and dynamism through the new visual identity.
- Adi Godrej, chairman of Godrej, said the new branding aimed to showcase they stand for more
(MBASkills.IN) Brand Imagery
This document discusses brand imagery, which is part of Keller's Brand Resonance Model. Brand imagery describes how consumers think about a brand abstractly and whether the brand meets their psychological or social needs. It involves user imagery of who uses the brand, purchase and usage imagery of how and when the brand is bought and used, brand personality and values of traits associated with the brand, and brand history, heritage and experiences that influence consumers' perceptions of the brand.
Conventions of a Blockbuster
This document outlines the 7 conventions or characteristics of blockbuster films which include featuring a famous actor or actress, having a large production and marketing budget, offering merchandising opportunities, appealing to a wide demographic, being released during a holiday period, and receiving a wide theatrical release.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
Advertising + shopping
The document discusses advertising and marketing. It describes the purpose of advertising as persuading consumers to buy products and services. It outlines various advertising outlets including newspapers, television, and online ads. The document also discusses techniques advertisers use to appeal to consumers through emotions, and regulations that are in place to ensure advertising is not misleading. It provides information on packaging, labeling, payment methods, and factors shops manipulate to encourage spending.
Role of insurance in construction and infrastructure projects
This document discusses the role of insurance in construction and infrastructure projects. It begins by stating that construction projects face significant risks and uncertainties. It then discusses how insurance can be used as a risk transfer tool in construction, examining the interaction between construction players and insurance companies regarding risk management. The document presents research that was conducted through a questionnaire survey with clients, consultants, contractors, and insurance companies to better understand how insurance covers risks but does not normally educate contractors on risk control or minimization. It recommends involving all contract groups early in discussing risk management and insurance policies.
Business Plan Marketing Plan
The document provides guidance on developing a marketing plan as part of an overall business plan. It discusses key components of a marketing plan, including defining the industry and competitive landscape, analyzing the target market and penetration strategies, and establishing a timeline and performance metrics. The marketing plan is presented as an essential part of the business plan that helps establish goals and coordinate marketing efforts to achieve business objectives over one to five years.
marketing case study
The document discusses the greeting card industry and Hallmark's position within it. It describes how Hallmark faces competition from other card companies and needs to adapt to new technologies like e-cards. The document also analyzes consumer decision-making processes for buying cards and how this varies based on the occasion. Finally, it notes that women and middle-aged consumers buy the most cards and suggests ways Hallmark can target men and younger/older age groups, such as developing trendy e-cards or ads showing men giving cards.
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What's hot
Rebranding
The document discusses the rebranding of the Godrej brand in India. Some key points:
- Godrej is an over 100 year old Indian conglomerate originally focused on locks but now diversified into many sectors.
- In 2008, Godrej conducted a brand valuation exercise and realized it needed to update its positioning to appeal more to modern youth. This led to a rebranding effort, including launching a new colorful logo.
- The rebranding was led by international consulting firm Interbrand and aimed to represent growth, innovation, and dynamism through the new visual identity.
- Adi Godrej, chairman of Godrej, said the new branding aimed to showcase they stand for more
(MBASkills.IN) Brand Imagery
This document discusses brand imagery, which is part of Keller's Brand Resonance Model. Brand imagery describes how consumers think about a brand abstractly and whether the brand meets their psychological or social needs. It involves user imagery of who uses the brand, purchase and usage imagery of how and when the brand is bought and used, brand personality and values of traits associated with the brand, and brand history, heritage and experiences that influence consumers' perceptions of the brand.
Conventions of a Blockbuster
This document outlines the 7 conventions or characteristics of blockbuster films which include featuring a famous actor or actress, having a large production and marketing budget, offering merchandising opportunities, appealing to a wide demographic, being released during a holiday period, and receiving a wide theatrical release.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
Advertising + shopping
The document discusses advertising and marketing. It describes the purpose of advertising as persuading consumers to buy products and services. It outlines various advertising outlets including newspapers, television, and online ads. The document also discusses techniques advertisers use to appeal to consumers through emotions, and regulations that are in place to ensure advertising is not misleading. It provides information on packaging, labeling, payment methods, and factors shops manipulate to encourage spending.
Role of insurance in construction and infrastructure projects
This document discusses the role of insurance in construction and infrastructure projects. It begins by stating that construction projects face significant risks and uncertainties. It then discusses how insurance can be used as a risk transfer tool in construction, examining the interaction between construction players and insurance companies regarding risk management. The document presents research that was conducted through a questionnaire survey with clients, consultants, contractors, and insurance companies to better understand how insurance covers risks but does not normally educate contractors on risk control or minimization. It recommends involving all contract groups early in discussing risk management and insurance policies.
Business Plan Marketing Plan
The document provides guidance on developing a marketing plan as part of an overall business plan. It discusses key components of a marketing plan, including defining the industry and competitive landscape, analyzing the target market and penetration strategies, and establishing a timeline and performance metrics. The marketing plan is presented as an essential part of the business plan that helps establish goals and coordinate marketing efforts to achieve business objectives over one to five years.
marketing case study
The document discusses the greeting card industry and Hallmark's position within it. It describes how Hallmark faces competition from other card companies and needs to adapt to new technologies like e-cards. The document also analyzes consumer decision-making processes for buying cards and how this varies based on the occasion. Finally, it notes that women and middle-aged consumers buy the most cards and suggests ways Hallmark can target men and younger/older age groups, such as developing trendy e-cards or ads showing men giving cards.
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Role of insurance in construction and infrastructure projects
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