SlideShare a Scribd company logo
1 of 9
After three years of research and testng, SRG
LLC has finally arrived with “g”, the first of what
we hope to be many artisan goat dairy products.
SRG stands for Sona Ri Gobhar which is a spin
off of a Scotch Gaelic idiom Sona Ri Brogue
which means happy as a clam. “Gobhar” means
goat so our company name means Happy as a
Goat.
The need for alternatives for cow dairy products
has risen over the last decade due to the
increased sensitivity to lactose in cows milk.
There are approximately 60 million people in the
U.S that struggle with some degree of lactose
sensitivity.
The need for an alternative has spurred the growth of vegan non-dairy alternatives using nuts, rice,
coconut and soy. While these alternatives have provided relief and enjoyment for many who have
been forced to leave dairy behind, it is still a “replacement” product and the associative memory or
connection to that rich butter fat experience in ice cream is left wanting.
This is why SRG began developing a “dairy” dairy alternative by using milk from local organic goat
farms. Most people who are allergic to cows milk or sensitive to lactose in cows milk can transition to
goats milk with no adverse effects. We are confident that “g” will not only provide those with the real
ice cream experience, but many food forward and progressive palate types will consider it the
superior option when selecting a frozen dessert.
We knew from the beginning that the gelato we were going to produce must be
uncompromising in its quality and that began with identifying a quality source of goats
milk. SRG wanted to be worthy of the Artisan label which demanded that we held
potential suppliers to the highest standards in line with what we wanted to
accomplish. The milk had to come from animals that were allowed to feed pastorally,
live in open space and whose yield was not enhanced by hormones, steroids and
antibiotics.
Our search led us to a beautiful local source in Sweet Deseret Farm just north of
Ogden, Utah. They not only met, but exceeded our requirements and they have
some of the cleanest milk in the state of Utah based on inspections by the
Department of Agriculture Dairy Section. This farm is family owned by Daniel and
Elizabeth Babcock and they have done an excellent job in producing the best milk we
could hope to use in our products.
While we were focused on many of the
major dairy goat breeds such as
saanens and nubians, the Babcocks
introduced us to a unique and amazing
dairy breed, the Lamancha. Aside from
its unique appearance (no ears), and its
pleasant demeanor, the Lamancha
produced an abundance of milk higher
in butter fat than other goat breeds.
Needless to say, when tasting “g”, it
becomes clear the quality of milk The
Babcock herd produces.
Abigail Babcock with Lucky Stars on Sweet Deseret Farm
The Benefits of Goat Milk
Goat’s milk offers a wide variety of health benefits, with very few
of the negative side effects of drinking regular cow milk.
1. Reaction to Inflammation
Some research suggests that one of the main benefits of goat milk is that it may benefit
inflammation. Another reason why it is easier for people with bowel inflammation to drink goat’s
milk, instead of cow’s milk.
2. Environmentally Friendly
Goats requires far less space and food than cows. Typically, you can comfortably raise six goats on
the same acreage as two cows.
3. Metabolic agent
Studies done at the USDA and Prairie View A&M University, link goat’s milk to an increased ability
to metabolize iron and copper, especially amongst individuals with digestion and absorption
limitations. Besides drinking goat’s milk, you can also take a digestive enzymes supplement to help
with this also.
4. Bio-availability
Another main health benefit of goat milk, is that it is closer to human mother’s milk than cow’s milk
is. Because it has a chemical make up that is much closer to human milk, it is easier to digest and
assimilate in the human body.
5. Lower in Fat
Goat’s milk is a great option for people who want to lose weight. It has less fat, but still maintains
the high levels of proteins and essential amino acids found in cow’s milk.
6. High in Fatty Acids
While cow’s milk has about seventeen percent fatty acids, goat’s milk averages thirty five percent
fatty acids, making it more nutritionally wholesome. In fact, up to 50% of people with lactose
intolerance to cow’s milk find that they can easily digest goat’s milk, especially if it is raw.
7. Calcium-rich
Many people worry that they need to drink cow’s milk for calcium intake and the prevention of bone
loss. Goat’s milk also offers high amounts of calcium, the amino acid tryptophan, and much less side
effects of drinking cow’s milk. It’s just one of the many foods high in calcium.
8. Anti-Mucousal
While drinking cow’s milk is a common reason for allergies and excess mucous, goat’s milk is not.
Cow’s milk is high in fat, which may increase mucous build-up. Moreover, the fat globules in goat’s
milk are one ninth the size of those found in cow’s milk, another possible reason why it does not
produce irritation in the gut.
9. Ultra-nourishing
In Naturopathic medicine, goat’s are referred to as bio-organic sodium animals. They are also
associated with vigor, flexibility and vitality. Cows are calcium animals known for stability and
heaviness. Bio-organic sodium is an important element in keeping joints mobile and limber. Goat milk
has traditionally been used in medicinal cultures to nourish and regenerate an over-taxed nervous
system. Goat’s milk is also extremely nutrient dense. It has almost 35% of your daily needs for
calcium in one cup. Extremely high in riboflavin, just one cup of goat’s milk offers 20.0% of our daily
needs. Add to that high amounts of phosphorous, Vitamin B12, protein and potassium.
What is ?
G is made in the Sicilian tradition which starts with a Crema Rinforzata which is a
base that is thickened using starchy root vegetable. Southern Italian food culture
was highly influenced by North Africa and Eastern Mediterranean nations.
The use of starchy roots and vegetables to thicken sauces in food prep became
common vs the more continental tradition of using eggs. A modern Crema
Rinforzata would use either corn or potato starch, however in light of the controversy
of GMO vs NonGMO, SRG has decided to embrace what we feel is a superior
ingredient in Cassava or Arrowroot.
We use as many local ingredients as is possible, and if the origins of the ingredient
cannot be local, we work hard to find local sources to produce it, such as the
chocolate we use in our Criollo Dark and Criollo Dark with Guajillo Chili and Orange.
The beans are brought into Utah, roasted and then the chocolate is crafted by the
President of the Utah Chocolate Society Brian Ruggles.
The base we create makes for a denser more flavor rich experience than typical ice
cream which is why there is a considerable reduction in the amount of sugar added.
Our product is not hidden behind the cloying excess of sugars which reduce the
palates ability to really taste the flavors of quality ingredients we combine in our
products.
Current Flavor Line Up
Sales Packet

More Related Content

What's hot

Death by cereal bars
Death by cereal barsDeath by cereal bars
Death by cereal barsPGPT
 
Eggs, dairy, cream
Eggs, dairy, creamEggs, dairy, cream
Eggs, dairy, creamebanreb07
 
Feel Full on Fewer Calories!
Feel Full on Fewer Calories!Feel Full on Fewer Calories!
Feel Full on Fewer Calories!Morgan Rizzardi
 
Is Cheez Whiz really one molecule away from plastic?
Is Cheez Whiz really one molecule away from plastic?Is Cheez Whiz really one molecule away from plastic?
Is Cheez Whiz really one molecule away from plastic?Heifer_in_Tank
 
Pocket Guide For New Vegans
Pocket Guide For New VegansPocket Guide For New Vegans
Pocket Guide For New VegansMatthew Lovett
 
Nutritional quality of dairy products
Nutritional quality of dairy productsNutritional quality of dairy products
Nutritional quality of dairy productsanbupandi1989
 
Crave Nutrition Guide
Crave Nutrition GuideCrave Nutrition Guide
Crave Nutrition GuidePhil Bowyer
 
8 Easy Facts About Food Bar Shown
8 Easy Facts About Food Bar Shown8 Easy Facts About Food Bar Shown
8 Easy Facts About Food Bar Shownprickacm8c
 
Plant-Based Milk Alternatives
Plant-Based Milk AlternativesPlant-Based Milk Alternatives
Plant-Based Milk AlternativesRadhika Yadav
 
Types of cheese by pauly
Types of cheese by paulyTypes of cheese by pauly
Types of cheese by paulyDINESH KUMAR
 

What's hot (17)

Death by cereal bars
Death by cereal barsDeath by cereal bars
Death by cereal bars
 
Eggs, dairy, cream
Eggs, dairy, creamEggs, dairy, cream
Eggs, dairy, cream
 
Regarding milk
Regarding milkRegarding milk
Regarding milk
 
wic approved food list
wic approved food listwic approved food list
wic approved food list
 
Feel Full on Fewer Calories!
Feel Full on Fewer Calories!Feel Full on Fewer Calories!
Feel Full on Fewer Calories!
 
Is Cheez Whiz really one molecule away from plastic?
Is Cheez Whiz really one molecule away from plastic?Is Cheez Whiz really one molecule away from plastic?
Is Cheez Whiz really one molecule away from plastic?
 
Healthy life
Healthy lifeHealthy life
Healthy life
 
Composition of milk
Composition of milkComposition of milk
Composition of milk
 
Pocket Guide For New Vegans
Pocket Guide For New VegansPocket Guide For New Vegans
Pocket Guide For New Vegans
 
Nutritional quality of dairy products
Nutritional quality of dairy productsNutritional quality of dairy products
Nutritional quality of dairy products
 
Vitality dog
Vitality dogVitality dog
Vitality dog
 
Value-added goats
Value-added goatsValue-added goats
Value-added goats
 
Crave Nutrition Guide
Crave Nutrition GuideCrave Nutrition Guide
Crave Nutrition Guide
 
8 Easy Facts About Food Bar Shown
8 Easy Facts About Food Bar Shown8 Easy Facts About Food Bar Shown
8 Easy Facts About Food Bar Shown
 
Plant-Based Milk Alternatives
Plant-Based Milk AlternativesPlant-Based Milk Alternatives
Plant-Based Milk Alternatives
 
Types of cheese by pauly
Types of cheese by paulyTypes of cheese by pauly
Types of cheese by pauly
 
Nutrient requirements of sheep and goats
Nutrient requirements of sheep and goatsNutrient requirements of sheep and goats
Nutrient requirements of sheep and goats
 

Viewers also liked

Developing Distributed Applications Using ZooKeeper
Developing Distributed Applications Using ZooKeeperDeveloping Distributed Applications Using ZooKeeper
Developing Distributed Applications Using ZooKeeperDinesh Kumar.V
 
Updated Resume Aug 6, 2015
Updated Resume Aug 6, 2015Updated Resume Aug 6, 2015
Updated Resume Aug 6, 2015Soledad Barron
 
Aurafix Silikon Epin Topukluk 806
Aurafix Silikon Epin Topukluk 806Aurafix Silikon Epin Topukluk 806
Aurafix Silikon Epin Topukluk 806silikontabanlik
 
Controlling Hadoop Jobs using Oozie
Controlling Hadoop Jobs using OozieControlling Hadoop Jobs using Oozie
Controlling Hadoop Jobs using OozieDinesh Kumar.V
 
Learning to read Greek with Hercules - Leer Griego con Hércules
Learning to read Greek with Hercules - Leer Griego con HérculesLearning to read Greek with Hercules - Leer Griego con Hércules
Learning to read Greek with Hercules - Leer Griego con HérculesMercedes Casuso
 
Water spray system
Water spray systemWater spray system
Water spray systemFIRE KNOCK
 

Viewers also liked (11)

Developing Distributed Applications Using ZooKeeper
Developing Distributed Applications Using ZooKeeperDeveloping Distributed Applications Using ZooKeeper
Developing Distributed Applications Using ZooKeeper
 
CV
CVCV
CV
 
Updated Resume Aug 6, 2015
Updated Resume Aug 6, 2015Updated Resume Aug 6, 2015
Updated Resume Aug 6, 2015
 
Curriculum Vitae
Curriculum VitaeCurriculum Vitae
Curriculum Vitae
 
Aurafix Silikon Epin Topukluk 806
Aurafix Silikon Epin Topukluk 806Aurafix Silikon Epin Topukluk 806
Aurafix Silikon Epin Topukluk 806
 
9 мая
9 мая9 мая
9 мая
 
Controlling Hadoop Jobs using Oozie
Controlling Hadoop Jobs using OozieControlling Hadoop Jobs using Oozie
Controlling Hadoop Jobs using Oozie
 
Learning to read Greek with Hercules - Leer Griego con Hércules
Learning to read Greek with Hercules - Leer Griego con HérculesLearning to read Greek with Hercules - Leer Griego con Hércules
Learning to read Greek with Hercules - Leer Griego con Hércules
 
Water spray system
Water spray systemWater spray system
Water spray system
 
Doctors: Being More Social
Doctors: Being More Social Doctors: Being More Social
Doctors: Being More Social
 
Public speaking text
Public speaking textPublic speaking text
Public speaking text
 

Similar to Sales Packet

Chisholm&henry small scaledairy_2013
Chisholm&henry small scaledairy_2013Chisholm&henry small scaledairy_2013
Chisholm&henry small scaledairy_2013acornorganic
 
Maintaining Body Balance Through Probiotics By Mr. Hussian Sabuwala
Maintaining Body Balance Through Probiotics By Mr. Hussian SabuwalaMaintaining Body Balance Through Probiotics By Mr. Hussian Sabuwala
Maintaining Body Balance Through Probiotics By Mr. Hussian SabuwalaHealth Education Library for People
 
Camel
Camel Camel
Camel a7zany
 
Camel1
Camel1Camel1
Camel1alya92
 
Benefits of Camel Milk
Benefits of Camel MilkBenefits of Camel Milk
Benefits of Camel MilkKatie Wells
 
Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...
Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...
Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...acornorganic
 
Goat Milk Merchandise
Goat Milk MerchandiseGoat Milk Merchandise
Goat Milk Merchandisetoddcroon
 

Similar to Sales Packet (20)

Dairy products
Dairy productsDairy products
Dairy products
 
Docslide.net soyabean milk-project-class-12
Docslide.net soyabean milk-project-class-12Docslide.net soyabean milk-project-class-12
Docslide.net soyabean milk-project-class-12
 
Chem
ChemChem
Chem
 
Chem
ChemChem
Chem
 
Chisholm&henry small scaledairy_2013
Chisholm&henry small scaledairy_2013Chisholm&henry small scaledairy_2013
Chisholm&henry small scaledairy_2013
 
Cic report
Cic reportCic report
Cic report
 
Maintaining Body Balance Through Probiotics
Maintaining Body Balance Through ProbioticsMaintaining Body Balance Through Probiotics
Maintaining Body Balance Through Probiotics
 
Maintaining Body Balance Through Probiotics By Mr. Hussian Sabuwala
Maintaining Body Balance Through Probiotics By Mr. Hussian SabuwalaMaintaining Body Balance Through Probiotics By Mr. Hussian Sabuwala
Maintaining Body Balance Through Probiotics By Mr. Hussian Sabuwala
 
Soyamilk & curd
Soyamilk & curdSoyamilk & curd
Soyamilk & curd
 
Milk : good / bad
Milk : good / badMilk : good / bad
Milk : good / bad
 
Camel
CamelCamel
Camel
 
Camel
CamelCamel
Camel
 
Camel
CamelCamel
Camel
 
Camel
Camel Camel
Camel
 
Camel
CamelCamel
Camel
 
Camel1
Camel1Camel1
Camel1
 
Benefits of Camel Milk
Benefits of Camel MilkBenefits of Camel Milk
Benefits of Camel Milk
 
Precious Donkey Milk Powder
Precious Donkey Milk PowderPrecious Donkey Milk Powder
Precious Donkey Milk Powder
 
Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...
Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...
Opportunities & Options for Organic Dairy in the Maritimes with Roger Henry a...
 
Goat Milk Merchandise
Goat Milk MerchandiseGoat Milk Merchandise
Goat Milk Merchandise
 

Sales Packet

  • 1.
  • 2. After three years of research and testng, SRG LLC has finally arrived with “g”, the first of what we hope to be many artisan goat dairy products. SRG stands for Sona Ri Gobhar which is a spin off of a Scotch Gaelic idiom Sona Ri Brogue which means happy as a clam. “Gobhar” means goat so our company name means Happy as a Goat. The need for alternatives for cow dairy products has risen over the last decade due to the increased sensitivity to lactose in cows milk. There are approximately 60 million people in the U.S that struggle with some degree of lactose sensitivity. The need for an alternative has spurred the growth of vegan non-dairy alternatives using nuts, rice, coconut and soy. While these alternatives have provided relief and enjoyment for many who have been forced to leave dairy behind, it is still a “replacement” product and the associative memory or connection to that rich butter fat experience in ice cream is left wanting. This is why SRG began developing a “dairy” dairy alternative by using milk from local organic goat farms. Most people who are allergic to cows milk or sensitive to lactose in cows milk can transition to goats milk with no adverse effects. We are confident that “g” will not only provide those with the real ice cream experience, but many food forward and progressive palate types will consider it the superior option when selecting a frozen dessert.
  • 3. We knew from the beginning that the gelato we were going to produce must be uncompromising in its quality and that began with identifying a quality source of goats milk. SRG wanted to be worthy of the Artisan label which demanded that we held potential suppliers to the highest standards in line with what we wanted to accomplish. The milk had to come from animals that were allowed to feed pastorally, live in open space and whose yield was not enhanced by hormones, steroids and antibiotics. Our search led us to a beautiful local source in Sweet Deseret Farm just north of Ogden, Utah. They not only met, but exceeded our requirements and they have some of the cleanest milk in the state of Utah based on inspections by the Department of Agriculture Dairy Section. This farm is family owned by Daniel and Elizabeth Babcock and they have done an excellent job in producing the best milk we could hope to use in our products. While we were focused on many of the major dairy goat breeds such as saanens and nubians, the Babcocks introduced us to a unique and amazing dairy breed, the Lamancha. Aside from its unique appearance (no ears), and its pleasant demeanor, the Lamancha produced an abundance of milk higher in butter fat than other goat breeds. Needless to say, when tasting “g”, it becomes clear the quality of milk The Babcock herd produces. Abigail Babcock with Lucky Stars on Sweet Deseret Farm
  • 4. The Benefits of Goat Milk Goat’s milk offers a wide variety of health benefits, with very few of the negative side effects of drinking regular cow milk.
  • 5. 1. Reaction to Inflammation Some research suggests that one of the main benefits of goat milk is that it may benefit inflammation. Another reason why it is easier for people with bowel inflammation to drink goat’s milk, instead of cow’s milk. 2. Environmentally Friendly Goats requires far less space and food than cows. Typically, you can comfortably raise six goats on the same acreage as two cows. 3. Metabolic agent Studies done at the USDA and Prairie View A&M University, link goat’s milk to an increased ability to metabolize iron and copper, especially amongst individuals with digestion and absorption limitations. Besides drinking goat’s milk, you can also take a digestive enzymes supplement to help with this also. 4. Bio-availability Another main health benefit of goat milk, is that it is closer to human mother’s milk than cow’s milk is. Because it has a chemical make up that is much closer to human milk, it is easier to digest and assimilate in the human body. 5. Lower in Fat Goat’s milk is a great option for people who want to lose weight. It has less fat, but still maintains the high levels of proteins and essential amino acids found in cow’s milk.
  • 6. 6. High in Fatty Acids While cow’s milk has about seventeen percent fatty acids, goat’s milk averages thirty five percent fatty acids, making it more nutritionally wholesome. In fact, up to 50% of people with lactose intolerance to cow’s milk find that they can easily digest goat’s milk, especially if it is raw. 7. Calcium-rich Many people worry that they need to drink cow’s milk for calcium intake and the prevention of bone loss. Goat’s milk also offers high amounts of calcium, the amino acid tryptophan, and much less side effects of drinking cow’s milk. It’s just one of the many foods high in calcium. 8. Anti-Mucousal While drinking cow’s milk is a common reason for allergies and excess mucous, goat’s milk is not. Cow’s milk is high in fat, which may increase mucous build-up. Moreover, the fat globules in goat’s milk are one ninth the size of those found in cow’s milk, another possible reason why it does not produce irritation in the gut. 9. Ultra-nourishing In Naturopathic medicine, goat’s are referred to as bio-organic sodium animals. They are also associated with vigor, flexibility and vitality. Cows are calcium animals known for stability and heaviness. Bio-organic sodium is an important element in keeping joints mobile and limber. Goat milk has traditionally been used in medicinal cultures to nourish and regenerate an over-taxed nervous system. Goat’s milk is also extremely nutrient dense. It has almost 35% of your daily needs for calcium in one cup. Extremely high in riboflavin, just one cup of goat’s milk offers 20.0% of our daily needs. Add to that high amounts of phosphorous, Vitamin B12, protein and potassium.
  • 7. What is ? G is made in the Sicilian tradition which starts with a Crema Rinforzata which is a base that is thickened using starchy root vegetable. Southern Italian food culture was highly influenced by North Africa and Eastern Mediterranean nations. The use of starchy roots and vegetables to thicken sauces in food prep became common vs the more continental tradition of using eggs. A modern Crema Rinforzata would use either corn or potato starch, however in light of the controversy of GMO vs NonGMO, SRG has decided to embrace what we feel is a superior ingredient in Cassava or Arrowroot. We use as many local ingredients as is possible, and if the origins of the ingredient cannot be local, we work hard to find local sources to produce it, such as the chocolate we use in our Criollo Dark and Criollo Dark with Guajillo Chili and Orange. The beans are brought into Utah, roasted and then the chocolate is crafted by the President of the Utah Chocolate Society Brian Ruggles. The base we create makes for a denser more flavor rich experience than typical ice cream which is why there is a considerable reduction in the amount of sugar added. Our product is not hidden behind the cloying excess of sugars which reduce the palates ability to really taste the flavors of quality ingredients we combine in our products.