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YouthConnect:
Bringing Youth Online for Opportunities
Meet the Presenters
Donna Alexander
InStruct Program Manager
Sales Solutions | LinkedIn
Andrea Webb
Customer Success Manager
Talent Solutions | LinkedIn
Katrina McCann
Account Executive
Talent Solutions | LinkedIn
What we’ll cover today
The Opportunity
State of the Union
LinkedIn Demonstration
The Plan
Workshop
Takeaways & Questions
Employer Stream
4
YouthConnect Reminders
• Our modules and activities
• What you will walk away with
And above all…
Drumroll please…
Special speaker announcement! Remarks by Laura Hammond, national
HR manager at H&M Canada – and a SUPERSTAR when it comes to
youth-based hiring initiatives!
State of the Union
6
The unemployment rate
for some youth groups is
as high as _____%.
The unemployment rate
for some youth groups is
as high as 20-30%.
The Opportunity
Up to 83,000 Youth in the GTHA between
the ages of 15-24 are not employed, in
education or training
11
Who are these Youth?
12
Understand the Landscape
• Know the Size of Prize: Toronto is rich with technology skills. Of the
1.9 million LinkedIn members in the Toronto CMA, 11% or 214,000
report having technology skills
• Know your Rank: Toronto ranks in the top five city-regions around
the world in terms of the proportion of technology-skilled members
represented on LinkedIn.
• Know your Audience: Individuals with technology skills work across
sectors. While individuals with technology skills are concentrated in
the financial services and insurance and technology sectors, they
are represented broadly across sectors.
13
Skills by the Numbers
Toronto is a great place to start a career in technology, based on the high
percentage of LinkedIn members with technology skills employed in early
career roles
• Nearly 47,000 LinkedIn members in the Toronto CMA were hired into an
early career role in the past 12 months - 28% of these members have
technology skills.
• Among those in this group with technology skills, 73% found work outside of
the Technology sector in a wide variety of industries.
.
• Mobile and game development skills are some of the technology skills most
likely to be found amongst members recently hired into early career roles, a
possible indicator of demand for these skills in early career
positions. Only 3% of members (59,000) in the Toronto CMA have the top
technology skills.
• These skills prepare professionals for a variety of early career roles, such as
software developer, IT support specialist and IT systems administrator.
The cost of inaction is enormous.
Unemployed or underemployed youth
lose financially, but society loses big
too. A US study found that youth
facing barriers to work have the
lifetime impact of $1 million per
youth.
14
The Plan
16
What are the benefits of hiring young
people?
Youth represent a tremendous opportunity as a pool of talent for your
organization, particularly those young people who face barriers. Assets
of this group include:
o Reduced Difficulty in Filling Roles
Many employers face challenges in filling roles and there is a significant
cost associated with these vacancies. A talent shortfall presents a risk
to your organization’s ability to innovate and stay competitive. Youth
represent a talent pool that can help to reduce the time it takes to fill
these vacancies. Opening up your recruitment efforts to include this
population can increase the supply of candidates for available
positions.
o Improved Retention
High turnover is a problem in many entry level positions. By giving
young people who may face barriers to employment a chance at these
roles, your organization will create a loyal group of employees who are
more likely to choose to grow with your organization – thus improving
retention.
17
What are the benefits of hiring young
people?
o Reduced Cost of Labour
Hiring youth can reduce the cost to your organization in a number of
ways. From a sourcing perspective, a direct relationship with agencies
and other organizations that support youth can often provide a steady
stream of candidates, reducing your recruitment costs. In some cases,
young people may be open to lower compensation than a typical
candidate, reducing your salary costs.
o Improved Workforce Diversity
By employing youth, your organization will benefit from new and diverse
perspectives, ideas, and skills sets.
18
The Plan
To provide real-world tools, checklists, knowledge and resources so we
can start tackling youth underemployment in the GTA
Get ready to learn, reflect, and implement!
LinkedIn Demonstration
Workshop
Three key ways for Employers to provide
youth facing barriers with opportunity
Youth Recruitment Pilot
If this is a new effort, start with a modest pilot. Complete this checklist with
other stakeholders, or consider holding a working session to gather input
from people who are invested in the program…
Youth Recruitment Pilot Checklist
 How many youth do you want to impact? For the pilot? On an annual
ongoing basis?
 Are you aiming to help a large number of youth through a small (one-time)
intervention or a small number of youth in a deeper, more significant way?
 What kind of financial resources do you have to support this program?
 Will employee volunteers be working with youth?
Exploring my company’s readiness
Exploring my company’s resources
Getting Started
Getting Started
Ask yourselves the basics:
Programs that I can use as foundation for my program are:
____________________
Partnerships that I could leverage for this program include:
_________________________
Key stakeholders and potential partner organizations are:
_________________
My partner organization will support this program by:
___________________________
As much about the staff member as it is the
supervisor
Elements:
Skill/knowledge development focus
Goal-oriented
Flexible, adaptable program structure
Reflective/feedback elements built in
Easy to use tools for the supervisor
Elements of an effective career
development program
Induction/onboarding programming
Learning outcomes
Regular standing meetings
1/3 them, 1/3 you, 1/3 development
Reflection
LEARN model
Performance reviews
What does this look like in
practice?
Case Study: Career Checkpoint
Your program goals
Your program goals
Youth goals
Number of youth impacted
Skills gained
Legacy of your program
Employee goals
Number of employees involved
Their roles
Skills gained
Business goals
Internal/external publicity
Commitment to community
Talent pipeline
Employee engagement and loyalty
Measuring Success
Measuring Success
Continue to track employees involved in the program
Use an outside evaluator to conduct pre- and post-assessments
Conduct assessment with long time lag after the program concludes
to capture longer-term change
Assign current employees a unique ID in HR system for tracking of
career progression (and compare to non-participating employees)
Track internal publicity surrounding the pilot program (i.e. number of
articles published on office intranet/newsletters)
Track external press mentions, awards, and use in company
marketing/outreach
If large enough in scale, launch customer satisfaction surveys with
targeted questions on reputational and community impact
Measuring Success
Soft Skills Program
Work Ready Skills Program
Learn and Earn Program
Takeaways & Questions
In Review
Your organization can provide support to youth facing barriers in the
following ways:
Are you ready? Here’s your checklist!
Understand the youth underemployment problem
Is this an issue your organization can address?
Leverage your LinkedIn network
Promote your company’s youth-focued hiring practices
What youth hire program is right for you?
Implement and measure your success!
©2014 LinkedIn Corporation. All Rights Reserved.

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YC 16 - Employer Presentation

  • 2. Meet the Presenters Donna Alexander InStruct Program Manager Sales Solutions | LinkedIn Andrea Webb Customer Success Manager Talent Solutions | LinkedIn Katrina McCann Account Executive Talent Solutions | LinkedIn
  • 3. What we’ll cover today The Opportunity State of the Union LinkedIn Demonstration The Plan Workshop Takeaways & Questions
  • 4. Employer Stream 4 YouthConnect Reminders • Our modules and activities • What you will walk away with And above all…
  • 5. Drumroll please… Special speaker announcement! Remarks by Laura Hammond, national HR manager at H&M Canada – and a SUPERSTAR when it comes to youth-based hiring initiatives!
  • 6. State of the Union 6
  • 7. The unemployment rate for some youth groups is as high as _____%.
  • 8. The unemployment rate for some youth groups is as high as 20-30%.
  • 10. Up to 83,000 Youth in the GTHA between the ages of 15-24 are not employed, in education or training
  • 12. 12 Understand the Landscape • Know the Size of Prize: Toronto is rich with technology skills. Of the 1.9 million LinkedIn members in the Toronto CMA, 11% or 214,000 report having technology skills • Know your Rank: Toronto ranks in the top five city-regions around the world in terms of the proportion of technology-skilled members represented on LinkedIn. • Know your Audience: Individuals with technology skills work across sectors. While individuals with technology skills are concentrated in the financial services and insurance and technology sectors, they are represented broadly across sectors.
  • 13. 13 Skills by the Numbers Toronto is a great place to start a career in technology, based on the high percentage of LinkedIn members with technology skills employed in early career roles • Nearly 47,000 LinkedIn members in the Toronto CMA were hired into an early career role in the past 12 months - 28% of these members have technology skills. • Among those in this group with technology skills, 73% found work outside of the Technology sector in a wide variety of industries. . • Mobile and game development skills are some of the technology skills most likely to be found amongst members recently hired into early career roles, a possible indicator of demand for these skills in early career positions. Only 3% of members (59,000) in the Toronto CMA have the top technology skills. • These skills prepare professionals for a variety of early career roles, such as software developer, IT support specialist and IT systems administrator.
  • 14. The cost of inaction is enormous. Unemployed or underemployed youth lose financially, but society loses big too. A US study found that youth facing barriers to work have the lifetime impact of $1 million per youth. 14
  • 16. 16 What are the benefits of hiring young people? Youth represent a tremendous opportunity as a pool of talent for your organization, particularly those young people who face barriers. Assets of this group include: o Reduced Difficulty in Filling Roles Many employers face challenges in filling roles and there is a significant cost associated with these vacancies. A talent shortfall presents a risk to your organization’s ability to innovate and stay competitive. Youth represent a talent pool that can help to reduce the time it takes to fill these vacancies. Opening up your recruitment efforts to include this population can increase the supply of candidates for available positions. o Improved Retention High turnover is a problem in many entry level positions. By giving young people who may face barriers to employment a chance at these roles, your organization will create a loyal group of employees who are more likely to choose to grow with your organization – thus improving retention.
  • 17. 17 What are the benefits of hiring young people? o Reduced Cost of Labour Hiring youth can reduce the cost to your organization in a number of ways. From a sourcing perspective, a direct relationship with agencies and other organizations that support youth can often provide a steady stream of candidates, reducing your recruitment costs. In some cases, young people may be open to lower compensation than a typical candidate, reducing your salary costs. o Improved Workforce Diversity By employing youth, your organization will benefit from new and diverse perspectives, ideas, and skills sets.
  • 18. 18 The Plan To provide real-world tools, checklists, knowledge and resources so we can start tackling youth underemployment in the GTA Get ready to learn, reflect, and implement!
  • 21. Three key ways for Employers to provide youth facing barriers with opportunity
  • 22. Youth Recruitment Pilot If this is a new effort, start with a modest pilot. Complete this checklist with other stakeholders, or consider holding a working session to gather input from people who are invested in the program…
  • 23. Youth Recruitment Pilot Checklist  How many youth do you want to impact? For the pilot? On an annual ongoing basis?  Are you aiming to help a large number of youth through a small (one-time) intervention or a small number of youth in a deeper, more significant way?  What kind of financial resources do you have to support this program?  Will employee volunteers be working with youth?
  • 27. Getting Started Ask yourselves the basics: Programs that I can use as foundation for my program are: ____________________ Partnerships that I could leverage for this program include: _________________________ Key stakeholders and potential partner organizations are: _________________ My partner organization will support this program by: ___________________________
  • 28. As much about the staff member as it is the supervisor Elements: Skill/knowledge development focus Goal-oriented Flexible, adaptable program structure Reflective/feedback elements built in Easy to use tools for the supervisor Elements of an effective career development program
  • 29. Induction/onboarding programming Learning outcomes Regular standing meetings 1/3 them, 1/3 you, 1/3 development Reflection LEARN model Performance reviews What does this look like in practice?
  • 30. Case Study: Career Checkpoint
  • 32. Your program goals Youth goals Number of youth impacted Skills gained Legacy of your program Employee goals Number of employees involved Their roles Skills gained Business goals Internal/external publicity Commitment to community Talent pipeline Employee engagement and loyalty
  • 34. Measuring Success Continue to track employees involved in the program Use an outside evaluator to conduct pre- and post-assessments Conduct assessment with long time lag after the program concludes to capture longer-term change Assign current employees a unique ID in HR system for tracking of career progression (and compare to non-participating employees)
  • 35. Track internal publicity surrounding the pilot program (i.e. number of articles published on office intranet/newsletters) Track external press mentions, awards, and use in company marketing/outreach If large enough in scale, launch customer satisfaction surveys with targeted questions on reputational and community impact Measuring Success
  • 37. Work Ready Skills Program
  • 38. Learn and Earn Program
  • 40. In Review Your organization can provide support to youth facing barriers in the following ways:
  • 41. Are you ready? Here’s your checklist! Understand the youth underemployment problem Is this an issue your organization can address? Leverage your LinkedIn network Promote your company’s youth-focued hiring practices What youth hire program is right for you? Implement and measure your success!
  • 42. ©2014 LinkedIn Corporation. All Rights Reserved.

Editor's Notes

  1. Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
  2. Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
  3. Our vision: Create economic opportunity for every member of the global workforce – all 3 billion