Discussion at Social Media Presentation, planned for Sunday 17th of June re: how to begin implementing social media, the importance of planning

1. Land the plane at the right airport
When you start using Social Media, start USING the right
platforms

2. Planning
• CPORT
• Context
• Purpose
• Outcomes/Outputs
• Resources

3. FaceBook
• Best for: Providing static
information
• I.e. Company contact, news,
photos and video
• interacting on a more
personal level
• I.e. Share questions and
answers with everyone

4. Twitter
• Best for: Short, to-the-point
updates;
• monitoring conversations
about you/your brand
• finding potential customers
• Some companies like Telstra
are also using it for "instant"
customer responses I.e.
concerns/complaints
management

5. LinkedIn
• Best for: Showing off
personal accomplishments,
• recruiting,
• sharing your expertise
• I.e. create a discussion
group to lead discussions
about your industry

6. Resources
• Internal - recruit young/geeky people in
Marketing/Sales
• Internal - training for marketing or other areas
• External - but don't let them set the scene

7. Time
• From little things...
• Campaigns
• Dribble feed
• Don't jump in and quit three
weeks in
• Be honest if you've still got your
L plates on - "We're just trying
this out" - you may get ideas/
inspiration from the response

8. A beginners guide...
• Twitter, and just listen/search. Post one or two things
• 2-3 Months in, launch first campaign, be active
• Review
• Try again
• Linked In, to tie in with existing campaigns
• Facebook, when ready and resourced