Branding & Corporate identity: https://plus.google.com/106684444137478261279/posts/7aqaPmHPEas https://plus.google.com/106684444137478261279/posts/cfTr2P2VDbu Brand Design, Branding Guideline, New Business Development & Franchise Related design. https://plus.google.com/106684444137478261279/posts/YA1aSGJCFNw Brand Design & Manager: 18 years of experience from: Concept design to complete production including all aspects of Corporate Branding Guideline, Branding Book, Franchise Guideline, Campaign from Print, Web to Media and so on…When I design identity, I research; I question; I dig… • Develop a consistent design and production approach across multichannel media with expertise in pagination and layout in a SKU intensive environment. • Mentor and direct a team of designers, photographers and print project managers to create compelling concepts that fit brand. • Provide inspiration on a visual level; refine designs; lend a critical eye to all creative, structural and technical output. • Work with the Photography team to develop and enhance corporate and product images. • Oversee creative programs and design concepts that meet the business objectives of the organization and advance brand strategy. • Maintain department priorities and thrive in deadline-driven environment. Recently I created for branding design, guideline for Atlantic Coast Media Group (Cosmetics, Skincare, Hair Care products (Hydroxatone®, Hydrolyze®, liminique, Celtrixa, bellaplex, Venacura, Lashatone, Miracle Skin (Sarah McNamara), Keranique® (Hair Care Solution), Christie Brinkley. (Our Partners: Nordstrom, Sephora, Ulta, Kohl’s, Boots, Costco wholesale, Sam’s Club, Dermstore. Estée Lauder, John Frieda Hair Care Products & Kao Brands (Bioré, Jergens, Curél, Ban), SS+K Advertising (Boots of Britian), 1-800 flowers.com, Toys-R-US, Stay Express Hotel, Side Dish Restaurant & many more. Web: http://atlanticcoastmedia.com/, http://hydroxatone.com/ , http://www.miracleskintransformer.com/, http://christiebrinkleyauthenticskincare.com/, http://keranique.com/, • Offer multi-media services from Packaging design (Sales increases tremendously by my new Award- Winning Branding design) Product, P.O.P, Display, Print, Online, TV Ad design and overall direction form model/fashion photo shoot to asset management, Web, broadcast (Television HSN, QVC), sourcing and many other related area.

1. Corporate Guidelines

2. Hydroxatone Guidelines
BRANDMARK
– The Brandmark & exclusion zones
– Sizes
– Typeface
– Color variations
– Incorrect usage
– Positioning

3. Hydroxatone Guidelines
BRANDMARK:
THE BRANDMARK &
EXCLUSION ZONES
BRANDMARK
Our brandmark consists of the Water Drop – an
abstraction reminiscent of a bridge – along with
the typographic rendition of our name. Visually,
the Hydroxatone brandmark complements the
concept behind our unique brand name.
Do not alter the elements within the brandmark
or the approved configurations in any way.
Always use approved electronic artwork.
EXCLUSION ZONE
Hydroxatone brandmark is most effective when
surrounded by as much open space as possible.
A minimum area of unobstructed clear space,
based on the height of the last letter “e” in the
logotype, must surround the brandmark in all
situations (see example left).
e =cap height of ‘e’
A
1/2 A
1/2
A
A
Hydroxatone brandmark
Exclusion Zone

4. Hydroxatone Guidelines
Aligned with baseline
Stroke 1pt on all Type but no stroke in
®& drop H
Font: AccentGraphic Medium
0.2903 in
Spacing may vary based on the size of the logo

5. Hydroxatone Guidelines
Aligned with baseline50% (Smaller)
BRANDMARK SIZES:
MINIMUM SIZE
To ensure visibility and legibility, the
Hydroxatone brandmark should never
be presented in a size smaller than the
minimum shown on this page.
Do not alter the elements within the brandmark
or the approved configurations in any way.
Always use approved electronic artwork.
MAXIMUM SIZE
Certain applications will require a larger size of
brandmark, e.g. signage. The current brandmark
has only been created for application on Letter
items and smaller, larger sizes may require
different letterspacing. In these instances
guidance should be requested from the
brand team.
Aligned with baseline
25% (Smaller)
2.2196 in
MINIMUM SIZE
Stroke 0.5 pt on all Type but no stroke in
®& drop H | Font: AccentGraphic Medium

6. Hydroxatone Guidelines
THE HYDROXATONE TYPEFACES
As Hydroxatone is a national corporation, its visual identity
should be globally applicable. This means that in prime areas
of presentation Hydroxatone should use a typeface that is both
internationally legible and available to designers and those
concerned with the production of material on which the
identity is to appear.
The approved Hydroxatone typefaces are Accent Graphic and
Century Gothic. These typefaces have proved to be easy to read
and are available almost everywhere. All versions can be used as
necessary and appropriate for the specific items being produced.
For standard office software and printers the Arial typeface
should be used if Century Gothic is not available. The Verdana
typeface is used as a replacement font for in internet browsers.

7. Hydroxatone Guidelines
Accent Graphic Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Accent Graphic Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Accent Graphic Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

8. Hydroxatone Guidelines
COLOR PALETTE
– PRIMARY & SECONDARY
– ADDITIONAL COLORS
THE HYDROXATONE COLORS
The colors selected for our company’s identity form an integral part
of it. To ensure clear and immediate recognition, we use two main
colors to represent the Hydroxatone Brand: blue and silver. These
colors are generally associated with quality, value and reliability.
In addition, the Hydroxatone blue is easily reproducible by a wide
variety of processes onto an even wider variety of materials. Always
with a consistent result.
All signal colors from the entire spectrum can be used as additional
colors to distinguish a particular Business Group, product, service,
Brand, etcetera in brochures, leaflets, e-media or other material.
However, colors used for this purpose should preferably be chosen
to harmonize with the corporate identity colors that represent our
Hydroxatone
Brand: silver and blue.
PMS 2935
PMS 877
BLACK
– PRIMARY COLORS
Hydroxatone primary colors
Blue / Silver / Black
Primary Hydroxatone colors: use
wherever possible and necessary.
For most applications
(print, advertising and e-media).

9. Hydroxatone Guidelines
PMS 2935 C ( Pantone color )
For TV & Video always use RGB
R= 0
G= 118
B= 192
CMYK = CYAN, MAGENTA, YELLOW & BLACK.
For web: Web Safe Color
C= 100
M= 46
Y= 0
K= 0
#0066CC
Hydroxatone Blue for all media

10. Hydroxatone Guidelines
Reproducing the
Hydroxatone colors
The use of the correct colors is defined on
these pages. To enable successful color
matching of our corporate colors blue
PMS 2935 and silver PMS 877 (the latter
can be replaced by PMS Cool Gray 7,
Retail uses Mylar replacing PMS 877)
swatch sheets are supplied with this
Brand Book. The Hydroxatone corporate
identity colors should also be applied
to media such as internet websites and
Powerpoint presentations.