We made a cheat sheet flow chart on what infographic to use for what message or data source. Check it out.

1. SHOW
EVERYTHING
TELL A
STORY
TIME
BASED
INFOGRAPHIC
OR GUIDE
MULTIPLE
CHARTS
WHICH INFOGRAPHIC
SHOULD I USE?
DATA
QUANTITY
COMPARISON
DESIGNED BY DATALABS, AUSTRALIA
DATALABS MAKE BEAUTIFUL, SIMPLE DATA DRIVEN INFOGRAPHIC REPORTS THAT HELP TELL YOUR STORY
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SHOW OR
TELL
ONLY
NUMBERS
BIG
YES
YES
YES
GUIDE
SHOW
TELL
INFO
NO
YES
NONO
NO
NO
SMALL
NO
YES
YES
COMPLEX DATA
VISUALISATION
VISUALISED
ARTICLE
USEFUL BAIT FLOW CHART
NUMBER PORN
MULTI GRAPH
INFOGRAPHIC
VERSUS
INFOGRAPHIC
BIG CENTRAL
CHART INFOGRAPHIC
A TIMELINE
WHAT KIND OF
STYLE SHOULD I USE?
1
2
3
4
CLASSY MODERNMODERN STYLE DATA DRIVENNEUTRAL & TEXTURES
FONT
STYLE
F
CHART/
DATA
C
TEXTURE/
EFFECT
T
DRAWING/
ICONS
D
F C T D F C T D F C T D F C T D
TYPOGRAPHICRETRO & VINTAGE THREE-DIMENTIONALPRODUCT & SALES
F C T D F C T D F C T D F C T D
4 THINGS TO CONSIDER
43
1,432
21%
420
5