2. “The making of the new Bentley: At AS, I have created
and the rearranging of a new horror film opening
the old” (Bentley, 1997).
which hasn’t been made
Does the work you produced for
before. I have used the
your AS and A2 projects count as generic conventions of the
creativity? Why/Why not? horror genre in order to
create this opening.
At A2, I created my own music
video. I used the generic
conventions of the pop-
punk genre to make this
music video.
I have also created my own
digi-pak and adverts at A2
which are original and
unique.
3. The creation of bringing Gauntlett: At AS, through my horror
something new into existence film opening, I was
“…this particular understanding
of creativity involves the physical communicating a narrative to my
making of something, leading to audience. The way in which I
some form of communicated my narrative was
communication, expression or through a variety of generic
revelation”. (David Gauntlett
2003) conventions from the horror
According to Gauntlett’s definition
genre.
of creativity does the work you
produced for your AS and A2 At A2, I was communicating
projects count as creativity? Why/ ideologies of the pop-punk genre
Why Not?
through the use of the song, the
performance of both my actors
and performers and the lyrics
used. I also communicated
ideology through using generic
conventions of the pop-punk
genre such as shooting the band
performance in a garage.
4. Creativity involves thinking or
behaving imaginatively. Roberts: The purpose of my
The imaginative activity is
purposeful – set against or defined
work at A2 was to sell my
by a meaningful objective. music video and to
The processes must generate
something original.
promote it to my target
Paul Roberts (2006) audience through creating
my own digi-pak and
According to Robert’s definition of
creativity does the work you advert with photographs
produced for your AS and A2
projects count as creativity? of the performers featured
Why/ Why not?
in my video.
At AS, the purpose of my
work was to create a 2
minute movie opening, for
the horror genre.
5. Creativity and the Set Brief
At both AS and A2 the set briefs allowed us
to be creative with little restraints.
However, at AS there were some
restraints placed in our preliminary task
Did your set briefs allow as we were told what we needed to
you to be creative? If so shoot. We weren’t told what to do at A2
how? though, allowing us to use our creativity
to its full potential.
In both years I stuck closely to the generic
Did the set briefs limit or conventions due to the fact I wanted
constrain your creativity? people to know what they were watching
and did not want to confuse my audience.
If not, why not? I would say that I have expanded upon
generic conventions of the genres I have
• You could talk about chosen to create videos for. I didn’t want
media language – how to challenge any generic conventions as I
felt that this would confuse my audience
did you use generic and put them off from watching the rest
conventions/microeleme of the video. I felt it was important to
nts to be creative? stick to the generic conventions of each
genre so I could establish them as
• Did you expand genuine products of the genre.
upon, or consciously
reject generic
conventions?
6. “If creativity is not inherent in
human mental powers and
is, in fact, social and
Creativity and Technology.
situational, then technological
developments may well be
linked to advances in the
creativity of individual users” Digital technology helped
(Banaji, Burn and
Buckingham, 2006). with the creativity of my
How far do you think this was work as I would not have
true in your coursework?
been able to shoot or edit my
work without it.
However, there are certain
aspects of my A2 and AS
work which did not require
the use of technology such as
creating a narrative and
drawing a story board for my
work.
7. How I have been creative
In the boxes below bullet point how you have been creative.
AS A2
