Jeremy Kann, General Manager of Tough Mudder, shared how the unique values and culture of their community of participants has grown the number of challenges to over 60 all around the world. The Tough Mudder Pledge: "I put teamwork and camaraderie before my course time."

2. Tough Mudder is:

3. A

4. authentic

5. FEARLESS

6. INSPIRING

7. UNAPOLOGE
TIC

8. TEAMWORK

9. The new
luxury good

10. AS A TOUGH MUDDER I PLEDGE
THAT
I UNDERSTAND THAT TOUGH MUDDER IS NOT A RACE BUT A
CHALLENGE
I PUT TEAMWORK AND CAMARADERIE BEFORE MY COURSE
TIME
I DO NOT WHINE KIDS WHINE
I HELP MY FELLOW MUDDERS COMPLETE THE COURSE
I OVERCOME ALL FEARS