Healthcare Industry - Social Media Research


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Discovery Research conducts sophisticated social media research. Document is a summary of a recent social media research white paper for the health care industry.

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Healthcare Industry - Social Media Research

  1. 1. Health Care IndustryOnline Conversation-at-a-GlanceThe following social media research results on the Health Care industry are based on Internet conversation about the top Fortune 500companies in the industry. Using new technologies in linguistics and statistics, Discovery Research Group extracted content from social Key Takeawaysmedia sites, traditional websites, blogs, news sites, and many other online content sources. The following is based on conversationregarding the following companies: • Overall Strength is aAetna, Amerigroup, Centene, Cigna, Community Health Systems, Coventry Health Care, DaVita, Express Scripts, HCA Holdings, Health measure of the industry „sManagement Associates, Health Net, Humana, Laboratory Corp. of America, Medco Health Solutions, Omnicare, Quest Diagnostics, Tenet strength componentsHealthcare, UnitedHealth Group, Universal American, Universal Health Services, WellCare Health Plans, WellPoint. compared to its weaknesses. Pharmacy Consumer Generated And other Services has the Overall Strength Industry SWOT Analysis strongest industry 10% presence.3% 8% • Although Insurance and 6% Managed Care has the2% 4% strongest opportunity it is 2% also at the greatest risk.1% 0% • All industry categories are Strength Score Weakness Score Opportunity Threat Score0% Score well aligned except for mentions of Average Insurance and Managed Care Insurance and Managed Care services (“they are OK” just Pharmacy and Other Services Pharmacy and Other Services what I expected”), and Trust Medical Facilities Medical Facilities (“I believe” “I hope…). There are statistically Industry Alignment/Disruption significant differences Content Extremes (What characteristics differentiate the between the categories in companies in the study?) these areas of focus.6% 0% 5% 10% 15%4% • In conversations Excellent surrounding Price2% elements, Insurance and0% Average Managed Care focus mostly Extreme Positive Extreme Negative Poor on their value. Pharmacy Admiration and other services show Insurance and Managed Care little price related Trust Pharmacy and Other Services content, with some general Medical Facilities Annoyance price information. Medical Doubt Facilities show the biggest swings in content while consumers look for Conversation Attitudes Conversation Emotion value, talk about price and Joy look for ways to discount Excellent 80% services. 35% 70% 30% Doubt 60% Admiration 25% 50% This summary analysis is 20% 40% based on a more detailed 15% 30% White Paper. The paper is 10% 20% available free of charge on 5% 10% our website and illustrates Pessimism 0% Optimism the proprietary analytics Poor 0% Good and techniques developed at Discovery Research Group. Discovery Research Group is a leader in market research Annoyance Trust and social media analysis. We are experts in gathering and understanding the social Anger media data available , Fair applying the statistical techniques necessary to Insurance and Managed Care Insurance and Managed Care analyze it, and are fully Pharmacy and Other Services Pharmacy and Other Services capable of applying these Medical Facilities Medical Facilities techniques to any industry. We hope you see the power Price Conversation in understanding social (Adjusted for Industry Average) media based consumer 20% opinion. We look forward to helping you use this 10% information for your strategic business purposes. 0% Discovery Research Group -10% Price Score Payment Score Value Score Reimbursement Coupon Score Rebate Score Sales Discount 6975 Union Park Center Score Score Ste. 450 -20% Midvale, UT 84047 800.678.3748 Insurance and Managed Care Pharmacy and Other Services Medical Facilities © 2011 Discovery Research Group. All rights reserved. An Division of