Discovery Research conducts sophisticated social media research. Document is a summary of a recent social media research white paper for the health care industry.

1. Health Care Industry
Online Conversation-at-a-Glance
The following social media research results on the Health Care industry are based on Internet conversation about the top Fortune 500
companies in the industry. Using new technologies in linguistics and statistics, Discovery Research Group extracted content from social Key Takeaways
media sites, traditional websites, blogs, news sites, and many other online content sources. The following is based on conversation
regarding the following companies: • Overall Strength is a
Aetna, Amerigroup, Centene, Cigna, Community Health Systems, Coventry Health Care, DaVita, Express Scripts, HCA Holdings, Health
measure of the industry „s
Management Associates, Health Net, Humana, Laboratory Corp. of America, Medco Health Solutions, Omnicare, Quest Diagnostics, Tenet strength components
Healthcare, UnitedHealth Group, Universal American, Universal Health Services, WellCare Health Plans, WellPoint. compared to its
weaknesses. Pharmacy
Consumer Generated And other Services has the
Overall Strength Industry SWOT Analysis strongest industry
10% presence.
3% 8%
• Although Insurance and
6%
Managed Care has the
2% 4% strongest opportunity it is
2% also at the greatest risk.
1% 0%
• All industry categories are
Strength Score Weakness Score Opportunity Threat Score
0% Score well aligned except for
mentions of Average
Insurance and Managed Care Insurance and Managed Care services (“they are OK” just
Pharmacy and Other Services Pharmacy and Other Services what I expected”), and Trust
Medical Facilities Medical Facilities (“I believe” “I hope…).
There are statistically
Industry Alignment/Disruption significant differences
Content Extremes (What characteristics differentiate the between the categories in
companies in the study?) these areas of focus.
6%
0% 5% 10% 15%
4%
• In conversations
Excellent surrounding Price
2%
elements, Insurance and
0% Average
Managed Care focus mostly
Extreme Positive Extreme Negative Poor on their value. Pharmacy
Admiration and other services show
Insurance and Managed Care little price related
Trust
Pharmacy and Other Services content, with some general
Medical Facilities Annoyance price information. Medical
Doubt Facilities show the biggest
swings in content while
consumers look for
Conversation Attitudes Conversation Emotion value, talk about price and
Joy look for ways to discount
Excellent 80% services.
35% 70%
30% Doubt 60% Admiration
25% 50% This summary analysis is
20% 40% based on a more detailed
15% 30% White Paper. The paper is
10% 20% available free of charge on
5% 10% our website and illustrates
Pessimism 0% Optimism the proprietary analytics
Poor 0% Good and techniques developed at
Discovery Research Group.
Discovery Research Group is
a leader in market research
Annoyance Trust and social media analysis.
We are experts in gathering
and understanding the social
Anger media data available ,
Fair applying the statistical
techniques necessary to
Insurance and Managed Care Insurance and Managed Care analyze it, and are fully
Pharmacy and Other Services Pharmacy and Other Services capable of applying these
Medical Facilities Medical Facilities techniques to any industry.
We hope you see the power
Price Conversation in understanding social
(Adjusted for Industry Average) media based consumer
20% opinion. We look forward to
helping you use this
10% information for your
strategic business purposes.
0%
Discovery Research Group
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Score Score Ste. 450
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800.678.3748
Insurance and Managed Care Pharmacy and Other Services Medical Facilities Info@DiscoveryResearchGroup.com
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