Presentation What's Next in Mobile PJ Verhoef
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Presentation What's Next in Mobile PJ Verhoef
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Editor's Notes
- ----- Meeting Notes (22/05/14 10:57) ----- Main message: The Integrating Force of the Mobile Channel Show of hands: People with 5 years, 10 year, 15 years in online? ----- Meeting Notes (22/05/14 11:33) ----- Location Based Marketing: any marketing tactic that uses location in order to make the marketing message more relvant and targeted to your audience in his/her context. Historical context to show the relevance of the mobile channel for location based marketing
- So if we can conclude that the mobile channel has great impact on the way we interact with our customers, both online & offline, how should we use it to engage with them?
- ----- Meeting Notes (22/05/14 12:04) ----- What is natural, What do customers expect?