Has your biggest marketing challenge been proving your SEO efforts are worth the time and bandwidth? In these slides, we’re going to walk through how to show your company your digital marketing efforts are paying off and what SEO metrics are the most important. Associate Director of SEO, Rebecca Berin, maps out: - Measuring and proving success with your digital strategies - What metrics matter most in today’s world of SEO - How to read and understand your data

1. By: Rebecca Berin

2. •
•
•
•
•
•
•

4. 4

5. ●
●
●

6. Session duration is the amount of
time a user spent on your site.
This shows SEs the user found
what they were looking for.
Pages/Session is how many
pages a user visited during their
session.
This metric can indicate ease of
use and prove the value of your
site’s content.
A bounce is when a user quickly
leaves the first pages they visit -
exit rate is reviewed on a per page
basis.
A low bounce rate indicates a user
found what they need.

10. 10

13. …

14. …

16. …

17. 17

18. ●
●
●
●
●
●
48.6%
Increase in YoY organic traffic (2018 vs 2017)
410%
Increase in YoY leads from organic traffic

19. 19

20. ●
●
●
●
31%
Increase in YoY organic traffic (2018 vs 2017)
28%
Increase in YoY MQLs from organic traffic

21. 21

22. ●
●
●

25. 25

26. ✓
✓
✓