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1. Google Adwords
Proposal for Paid Ads
Google Adwords By Digital Marketing

2. Contents
Executive Summary 3
About 4
Overview 5
Overall Approach 6
What are Google Adwords 7
Advantages of Google Adwords 8
How Adwords Works 9
Campaign Framework 10
Campaign Framework 11
Campaign Optimization 12
Campaign Optimization 13
Campaign Optimization 14
Your Ads 15
Adwords Scope of Work 16
Terms & Conditions 17
Contact Us 18

3. Contents
Executive Summary 3
About Digital Marketing 4
Overview 5
Overall Approach 6
What are Google Adwords 7
Advantages of Google Adwords 8
How Adwords Works 9
Campaign Framework 10
Campaign Framework 11
Campaign Optimization 12
Campaign Optimization 13
Campaign Optimization 14
Your Ads 15
Adwords Scope of Work 16
Terms & Conditions 17
Contact Us 18

4. Executive Summary
This document contains proposal for the Search Engine Marketing (SEM). The objective is to
enhance the brand image of the company online and generate traffic on the website.
The objective would be to improve the Traffic and Conversion of the website for relevant keywords
and beat the competition using Internet as one of the effective medium.
The Optimization will be done in a strategic step by step Adwords management process.
The estimated cost of the complete project is presented in The Cost Estimates.
The SEM will be done by a professional team of Google Certified, dedicated & experienced staff.
Our team has handled many brands for SEO, PPC Management and Internet Marketing.

5. About Your Digital Marketing
Digital Marketing was launched because we saw the need for a place where the local
community within a city could come together, meet, trade and help each other in many
ways. Community members can come here to find an apartment to live in, sell their old
car, bike ,music system, laptop or furniture, promote their small business, find a tuition
class or get a break as a model or actor, join a salsa class, get an audience for a local
event, buy any item that they might want or have to offer and make new friends while
doing all of the above.
We hope to address all such needs and more by connecting people in an easy and
Digital Marketing way.

6. Overview
Digital Marketing is backed by Freelacer Partners India.
Digital Marketing Process

7. Overall Approach
The objective is to promote your brand by means of an Google Adwords Campaign.
Digital Marketing along with classifieds provides a suite of Google Adwords services and
technologies to simply manage campaigns of all complexities and sizes in the field of online
marketing.
Our attention to quality control, compliance and transparency ensures your brand image is
enhanced.
We are ROI focused and help you track performance of all your advertising mediums and
customer touch-points on a single platform.
We recognize that generating online visibility & rendezvous we will require significant
focus on a couple of areas like Advertising, User experience on the website & Analytics
data about how visitors are using the website.
We make improvements to each area, and maximize visitor engagement from each of
these.

8. Overall Approach
The objective is to promote your brand by means of an Google Adwords Campaign.
Digital Marketing along with classifieds provides a suite of Google Adwords services and
technologies to simply manage campaigns of all complexities and sizes in the field of online
marketing.
Our attention to quality control, compliance and transparency ensures your brand image is
enhanced.
We are ROI focused and help you track performance of all your advertising mediums and
customer touch-points on a single platform.
We recognize that generating online visibility & rendezvous we will require significant
focus on a couple of areas like Advertising, User experience on the website & Analytics
data about how visitors are using the website.
We make improvements to each area, and maximize visitor engagement from each of
these.

9. Overall Approach
The objective is to promote your brand by means of an Google Adwords Campaign.
Digital Marketing along with classifieds provides a suite of Google Adwords services and
technologies to simply manage campaigns of all complexities and sizes in the field of online
marketing.
Our attention to quality control, compliance and transparency ensures your brand image is
enhanced.
We are ROI focused and help you track performance of all your advertising mediums and
customer touch-points on a single platform.
We recognize that generating online visibility & rendezvous we will require significant
focus on a couple of areas like Advertising, User experience on the website & Analytics
data about how visitors are using the website.
We make improvements to each area, and maximize visitor engagement from each of
these.

10. What are Google AdWords
• Google AdWords is Google's main advertising product and main source
of revenue.
• Google's total advertising revenues were US $28 billion in 2010.
• AdWords offer site-targeted advertising for text, banner, and rich-media ads.
• The AdWords program includes local, national, and international distribution.
• With Google AdWords you’ll be able to reach your customers at the precise
moment they’re looking for your products or services.

11. Advantages of Adwords
• One of the good advantage of Paid Search by Google AdWords is that No matter what your
budget, you can display your ads on Google Search and Display network.
• Pay only if people click your ads.
• No minimum spend.
• You choose your own maximum daily spending limit (daily budget).
• Choose how much you want to spend per click for every keyword.
• Pay Google for users who click on your ad.
• More cost-effective than Yellow Pages, Banner Ads & Direct Mail*.
• Conversion tracking = real-time return-on-investment data.

12. How Adwords Work?
To Explain, it is REALLY SIMPLE, your ad appears next to relevant Google search results.
And when users click on your ad, it links them to your website. With Google AdWords™,
you are be able to reach your customers.
At the precise moment they’re looking for your products or services! That’s because your
advert only gets displayed for the keywords you have chosen and the keywords people are
using in their searches.
In short, “ let Your Customers Find You. So instead of looking for an audience, you’ve got
an audience through Keyword or User Search Query
That is displaying Your Ads who are looking for you !”
Campaign planning is done in two broad Phases :
1. Campaign Framework
2. Campaign Optimization/ Management

13. Campaign Framework
1.What is the purpose of Online Marketing
Branding
Purchase
Lead generation
Signups etc
2.Doing research
About your customers
About Your Competitors
About Your domains online presence
3.Keywords Generation
Branding based
Competitor based
Product based
Location specific
4.Bid Optimization
For CPC model
For CPA model
For CPM model
5.Writing Ad
Brand specific ads
Product specific ads
Geography specific ads
Generic ads with Keywords insertion
Image/ banner ads
6.Launching Campaign
on the basis of various products
Budget option
Various Geography

14. Campaign Framework
Campaign Targeting
Keywords targeted campaigns : On the basis of keywords searched on search engines.
Content targeted campaigns : Showing text / image ads on other website related to
your product and services.
Site targeted campaigns : Placement of your text/ image ads on selected premium sites
purely related to your product and contents.
Measurability
1. For measurability of campaign we need to insert.
-> Google analytics code to every web page
-> Google conversion tracking code on “Thank you” page
-> CRM integration(optional)
2. Reporting
-> Keyword reporting- To check the performance of Keywords.
-> Ad group reporting – To check performance of every ad copy and Ad group.
-> URL reporting:- To check the performance of each and every URL.

15. Campaign Optimization
Bid Optimization
Bid optimization will be done on various bases :
1. Keywords having low average position.
2. Keywords having very good clicks but no conversions.
3. First page bid particularly for Google adwords.
Adcopy Optimization
Adcopy optimization will be done on the basis of :
1. Ads getting lots of impression but no clicks.
2. Ads getting lots of clicks but no conversions.
3. Editing and resubmitting disapproved ads.
4. View the A-B testing performance

16. Campaign Optimizatin
Keyword Optimization
Keywords optimization will be done on the basis of :
1. Keywords match- better performing match types should be retained and bid can be decrease
on not performing match types.
2. Trial keywords addition on the basis of performance of core keywords.
3. New ad groups restructuring on the basis of keywords themes and clusters to decrease
CPC and improve quality score.
4 Pausing keywords which are not showing or very low impression from long time.

17. Campaign Optimization
Landing page Optimization
The landing page optimization will be done because of :
1. Low conversion rate after trying all other possible measures.
2. Change the message in case of some seasonal offerings and promotions.
3. To align the adcopy and keywords messaging on landing page.
4. To remove the unnecessary data fields from the registration form on landing page.
5. Deleting/ removing unnecessary flash/ images from the landing page so the page
will load quickly, which will improve quality score.
6. Apart from this we can make small changes in landing pages like privacy statement, copyright
statement, etc.

18. Adwords listing Search Engine Marketing : Google

19. Adwords Scope of Work
* Minimum Contract duration will be for 3 months.
* Maintenance will be charged on monthly basis
The recommended scope of work will have three parts:
1. Account Set up (one time)
Advetising account creation
Conversion code set up
Landing page set up
2. Campaign Creation- Operation
Competitor analysis
Keywords reasearch & analysis
Ad design, copy writing & testing
3. Maintenance & Support
Evaluation & testing (ads, landing page)
Bid Management
Analytics support
Monthly analysis & reports

20. Terms & Conditions:
1. Payment can be made in cheque / cash only, otherwise specified at the time of contract.
2. Payment can be made in 100% advance basis, otherwise specified at the time of contract.
3. All services are of one year duration only, unless specified otherwise.
4. Work will commence only after clearance of cheque / pay order.
5. Digitalmarketingsemseo will work on services specified in the contract.
Extra charges will be applicable if services exceed.
6. Digitalmarketingsemseo is not responsible if any work damage due to
intervention of third party from client’s side.
7. It will be responsibility of clients to inform on priority basis if any designing work
commence on website.
8. The service tax will be applicable as per government’s rules and regulations, currently at the
rate of NA%. Any other taxes and rules shall be applicable as per national and
international cyber laws.
9. All parties agree to submit to the sole jurisdiction of the courts of Mumbai only.

21. Contact Us
For more info related to our
services call us or may
reach us on : -
Digitalmarketingsemseo@gmail.com
www.digitalmarketingsemseo.com
+91-8698158912