Finding new audiences and revenue streams for journalism. By Iain Collins. #RockitWAW
Iain Collins runs a news and media company called GLITCH.DIGITAL providing digital journalism services and creating tools for journalists and the media. GLITCH.DIGITAL is currently focused on building software for broadcast journalists, supported by funds from the Google Digital News Initiative. Before starting GLITCH.DIGITAL, he worked in BBC News Labs, creating prototypes of newsroom tools, experimenting with new formats of digital journalism and leading development of web-based video editing and computer-assisted video translation software for the BBC World Service. Iain has 20 years of experience across both startups and enterprise companies like AOL and BSkyB, and designing and creating software for the web as well as on desktop, mobile, server & network devices.
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Finding new audiences and revenue streams for journalism. By Iain Collins. #RockitWAW
- 1. Rockit Digital Summit #RockitWAW @iaincollins @glitchdigital Finding new audiences and revenue streams
- 2. • Direct revenue Embrace new platforms, new formats and new funding models (paid sponsorship, subscriptions, commercial applications) • Partnerships Broadcasters, Horizon 20/20, Local, Regional and National Government, Universities, charities and NGO’s • Grants and startup programmes Google DNI, Knight Foundation, Amazon… • Investors and incubators Have a business plan that shows ROI and be able to demonstrate the commercial viability of your idea Ways to fund your work
- 3. • Explore new formats and new revenue models • Explore B2B and B2C funding options • Measure which platforms generate the most engagement and revenue potential Consider traffic from Facebook, Twitter, AMP, YouTube, podcasting, your own website, a paid subscription service… • Map out the experience on different platforms The web, mobile, the desktop, on a tablet, on social media, with wearable tech, with a smart home device, on a smart TV Explore & test revenue models
- 4. • Broadcasters and media orgs Explore opportunities with broadcasters (including state funded broadcasters like the BBC & VOA) and large commercial media orgs • Horizon 2020 Major project leaders look for SMEs to work with as it’s a requirement in projects they have funding for • Local, Regional and National Government Government departments can have their own quotas for engaging with small businesses • Universities and educational foundations • Charities, Non-Profit Groups and Non-Governmental Organisations Partnerships
- 5. • Grants from companies and foundations Google Digital News Initiative, Knight Foundation… • Funds from development agencies U.S. Agency for International Development, BBC Media Action, Department for International Development… • Startup programmes Commercial incentives to use or create things in the form of funding to develop use services from companies like Amazon Grants and programmes
- 6. • Incubators can help… for a price Start up incubators can provide a small cash boost and help you get stated but often for a not insignificant percentage of your company • Investors expect a return You need to be able to show how you can deliver an attractive RoI and that you have tested your idea (through a prototype or market research) • Startups within larger companies If your idea isn’t going to deliver the sort of huge returns VCs are looking for, are there organisations who might disproportionately benefit from your work and be willing to fund it? Investors and incubators
- 7. Thanks for listening to “Finding new audiences and revenue streams”! @iaincollins Rockit Digital Summit #RockitWAW