Future version of Swiggy food delivery system

1. SWIGGY 2.0
A Futuristic Journey

2. FOOD COMMERCE
• Food commerce enables food manufacturers,
restaurants and hotels to quickly incorporate end-
to-end online ordering into their digital channels
• Online grocery stores, meal delivery services, and
specialty food stores that provide upscale foods,
healthy foods
• Boosting sales and brand recognition in their
neighborhood and specialized markets.
• Leverage target market with food-tech expertise
to build loyal customer base.

3. Major Players
& Competitors

4. Swiggy Existing Business Model
Users
• User 1
• User 2
• User 3
Restaurnts
• Restaurent 1
• Restaurent 2
• Restaurent 3
Menus
• Menu 1
• Menu 2
• Menu 3
Delivery
Team

6. Proposed Business Model
1. Customized profile creation according to their need, taste & medical
preferences.
2. Customized menu according to the customer’s profile updates.
Vegan :- A new trend in food habit
Special Needs:- Serving occasional religious dietary needs
Medical:- Diabetic, Require any specific food etc
Allergic :- Peanut, mushroom, soy allergy

7. Technological
aspects on UI
& UX
Using VR
technology
to give a new
level
experience
24X7 Customer
Support for query
solving
Using AR
technology
to measure
calories of
food/dishes
Implement
the smell
machine with
VR set to
convert
more sales
Direct advertisement
playing of kitchen
accessories/films/other
brands to generate
more revenue
Collab with
Oculus for
VR related
accessories
Perfect
blending
on UI & UX
about
service
promise
Customized birthday gifts
for more consumer
interaction & spreading
awarness
Advertisement
placing is a new
revenue channel

8. Influencer & Affiliate Marketing
•Customer reach and Raising Demand
•Market Penetration
New Revenue Streams
•Swiggy pay later features
• Banking partners for offers and future
line of credits
•Catering and Tiffin services

9. Food Shorts Features
Increase in Brand Loyalty
Customer Engagement
Swiggy Coins

10. Households
Women
Association
Female
Influencer

11. THANK
YOU
FOOD 1
• AHAMAD RAZA – 2022JULB01083
• DIGANTA DEY – 2022JULB01009
• KIRTI JAIN – 2022JULB01167
• NISHANT SHAURYA – 2022JULB02046
• ARITRA GHOSH – 2022JULB02046
• SIDDAVATAM SHASHANK – 2021JULB08003