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The 4 products of Geolocation
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The 4 products of Geolocation
I am not of big fan of “revolution”, “disruption” and all the words which are used
every time a new technology is introduced or becomes popular. However, I truly
believe that the growing importance of Geolocation is changing many things in the
way we live and we operate our business and activities. For instance, business
models like Uber are not possible without the support of geolocation capabilities
and many BtoB activities – especially on the Field Management area – now widely
rely on the use of Geolocation.
What is Geolocation? What does it bring concretely?
Basic X,Y,Z
Geolocation is basically the capture of geographic coordinates. GPS, wifi, geoIP,
beacon… many systems help to localize any device with more or less accuracy.
Once this information is captured, it has to be processed (validation, correction),
organized and delivered to be integrated into a tiers solution (CRM, ERP,
Transportation Management System…) which will generate user value.
Geolocation’s products
Geolocation offers four main “derivatives” which can be integrated to create value:
Real-time
Tracking : real-time collection and often visualization of a
geolocated object (smartphone, truck…)
Alert : real-time information about a contextual location (is now
somewhere it should not be, is far from the destination it should
have reached, is not on the right route…)
Report
Position : was it where it should be (list of customers, fixed
assets…)? compared to the schedule (real vs planned)?
Route: how many kilometres/minutes on the road? compared to
the planned routes ?
didier Robert
https://www.linkedin.com/in/didierrobert
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