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2
We polled hundreds of tech recruiters and not only do nearly 7 in
10 recruiters plan to increase their usage of social i...
3
9 out of 10 tech recruiters are using social
Social isn’t just an occasional
method to source top talent.
Nearly 60% are...
4
If you’re not using social, you’re missing out
Social moved into the #1
spot this year for the best
source of tech candi...
5
Year after year, recruiters see high ROI with social
Uptick in candidate
quality? Check.
Referrals, time to
hire and cos...
6
Social is a must to reach Millennials
* Source: The Aberdeen Group
73% of
Millennials
found their last job
through socia...
7
Social will continue to climb in 2017
Recruiters are putting
their money where their
mouth is. Nearly 7 in
10 plan to in...
8
When competing for talent, recruiters invest in social
Social tops the list of methods recruiters are investing in to he...
9
Recruiters are ponying up dollars for social
Recruiters spending
at least $1,000 per year
on social is up from
last year...
10
The more social sites, the better
Recruiters aren’t just reliant on one social site.
More than 70% use 2 or more to rec...
11
Which sites are the best for tech?
12
Facebook and Twitter reign supreme (for now)
Both platforms have proven to
be powerful sources of tech
talent, though r...
13
Which information is very important
to you when socially recruiting tech
candidates?
Skills data and contact info are a...
14
… profanity and spelling errors, not so much
Spelling errors
Profanity
Oversharing
Alcohol consumption
Political posts
...
15
Email and phone are still your best bets
Tech pros prefer email and phone over social, and it
shows.* Nearly 30% of rec...
16
Too much information too soon (TMI!)
1 in 4 tech pros
don’t respond to a
recruiter because
their message is
generic.* Y...
17
Third times a charm
45% of recruiters reach
out to candidates 4+
times. Since most tech
pros lose interest after 2
atte...
18
Not all recruiters are social experts
Though social has been
around for 10+ years,
recruiters know they need
more train...
Methodology — Social Recruiting in Tech: 2016-17 Survey
The 2016-17 Social Recruiting in Tech Survey was administered by D...
Dice Social Recruiting in Tech Survey 2016-17
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Dice Social Recruiting in Tech Survey 2016-17

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Dice polled hundreds of tech recruiters. Not only do nearly 7 in 10 recruiters plan to increase their usage of social in 2017 – 74% also plan to increase their investment in it.

And yet 1 in 10 recruiters haven’t dipped their toes into the social waters. It’s time. Year after year, recruiters see an increase in candidate quality and quantity when using social.

Access to highly sought after Millennials is also more important than ever — and social is giving recruiters just that.

Still, companies using social have problems to address. Their recruiters want more training. More time. And they need to know how to best engage with top talent.

Published in: Recruiting & HR
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Dice Social Recruiting in Tech Survey 2016-17

  1. 1. 2 We polled hundreds of tech recruiters and not only do nearly 7 in 10 recruiters plan to increase their usage of social in 2017 – 74% also plan to increase their investment in it. And yet 1 in 10 recruiters haven’t dipped their toes into the social waters. It’s time. Year after year, recruiters see an increase in candidate quality and quantity when using social. Access to highly sought after Millennials is also more important than ever — and social is giving recruiters just that. Still, companies using social have problems to address. Their recruiters want more training. More time. And they need to know how to best engage with top talent. Social becomes #1 for sourcing tech superheroes
  2. 2. 3 9 out of 10 tech recruiters are using social Social isn’t just an occasional method to source top talent. Nearly 60% are using it the majority of the time. How often do you use social sites to support your tech recruiting efforts? A majority of the time Some of the time All of the time Rarely Never
  3. 3. 4 If you’re not using social, you’re missing out Social moved into the #1 spot this year for the best source of tech candidates, proving it’s effectiveness. How would you rank the following to source tech candidates? 58% Social sites 45% Job boards 25% Referral programs 16% Company career sites 14% Outside agencies and recruiters
  4. 4. 5 Year after year, recruiters see high ROI with social Uptick in candidate quality? Check. Referrals, time to hire and cost of hire? Check, check and check. Categories in which tech recruiters say social is improving or greatly improving their results.
  5. 5. 6 Social is a must to reach Millennials * Source: The Aberdeen Group 73% of Millennials found their last job through social.* 73% of recruiters see an improvement accessing Millennials through social.
  6. 6. 7 Social will continue to climb in 2017 Recruiters are putting their money where their mouth is. Nearly 7 in 10 plan to increase their usage of social. How would you describe your future intent to use social sites to recruit tech talent? Plan to increase use (up 3% from last year) Plan to maintain current level of use Plan to reduce use
  7. 7. 8 When competing for talent, recruiters invest in social Social tops the list of methods recruiters are investing in to help them source and hire the best tech talent. In the coming year, which of the following tools are you planning to increase your investment in?
  8. 8. 9 Recruiters are ponying up dollars for social Recruiters spending at least $1,000 per year on social is up from last year, proving positive ROI. What is your current annual expenditure for social recruiting tools?
  9. 9. 10 The more social sites, the better Recruiters aren’t just reliant on one social site. More than 70% use 2 or more to recruit tech talent and nearly half use 3 or more.
  10. 10. 11 Which sites are the best for tech?
  11. 11. 12 Facebook and Twitter reign supreme (for now) Both platforms have proven to be powerful sources of tech talent, though recruiters are starting to rely more heavily on niche sites like GitHub. Site used most frequently:
  12. 12. 13 Which information is very important to you when socially recruiting tech candidates? Skills data and contact info are a must…
  13. 13. 14 … profanity and spelling errors, not so much Spelling errors Profanity Oversharing Alcohol consumption Political posts Frequency Other When sourcing candidates on social, which of the following do you view most negatively?
  14. 14. 15 Email and phone are still your best bets Tech pros prefer email and phone over social, and it shows.* Nearly 30% of recruiters are getting a high response rate of >50% using these channels. Average response rates using email or phone Average response rates using social media channels * Dice Candidate Survey, 2016
  15. 15. 16 Too much information too soon (TMI!) 1 in 4 tech pros don’t respond to a recruiter because their message is generic.* Yet 55% of recruiters link to a job in their initial outreach — eek! * Dice Candidate Survey, 2016 In your first outreach to a tech candidate, what do you generally include?
  16. 16. 17 Third times a charm 45% of recruiters reach out to candidates 4+ times. Since most tech pros lose interest after 2 attempts,* tread lightly. How many different methods (email, phone, social sites, etc.) do you use to engage a tech professional? * Dice Candidate Survey, 2015 1 2 3 4 5
  17. 17. 18 Not all recruiters are social experts Though social has been around for 10+ years, recruiters know they need more training and time to be successful. What are the biggest barriers for using social to recruit talent?
  18. 18. Methodology — Social Recruiting in Tech: 2016-17 Survey The 2016-17 Social Recruiting in Tech Survey was administered by Dice online, with 717 active tech recruiters responding between October 24 and November 2, 2016. Respondents were invited to participate in the survey through a notification on the Dice site. All data in this document is from this tech recruiting survey unless otherwise indicated. About Dice Technology powers companies. Professionals power technology. Dice quickly delivers the opportunities, insights and connections technology professionals and employers need to move forward. Learn how to effectively move forward at dice.com.

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