2. SECTION 1: THE BUSINESS PROFILE
Description of My Business
The «Valley’s pot » is a start-up enterprise specialized in the food business. Our business
model is innovative; in that it would develop our national traditional products being
cooked by international students from two different continents and three different
countries and launch it on the campus of Mississippi Valley State University. It is also a
socially committed initiative as we are striving for the welfare of the community around
us in the best way possible. The business is going to be socially committed by
guaranteeing an alternative option of food for students on campus during a time when
they didn’t have the chance to buy food from a close-by place.
In the context of our belief in growing along with the development of our community, the
“Valley’s pot” will provide the opportunity to not only students on campus but also staff
and faculty to have a meal from an American or international cuisine according to our
business hours.
Targeted Market and Customers
Students, staff and faculty members will be our first and prior target for this project. Food
will be available from Monday to Friday of each week.
Customers will be interested in our food because first, it’s different from the food served
in the cafeteria, second, because it’s Mediterranean and Oriental authentic food and it will
be delivered where our customers are and third because it’s going to be available during
all the seasons.
The balance that our customers are going to pay doesn’t include taxes that they pay
everywhere. The food is affordable and does not cost more than $8 plus delivery fee ($1).
Our customer base includes more than 2000 student and around 150 faculty member but
we will try to reach as much as possible depending on our communication strategy.
Pricing Power
The maximum amount that our customers are going to pay is $8 for a full meal not
including delivery fee ($1) however the price will vary according to the buyer’s choices
and preferences.
Our main competitors are the University’s cafeteria, the University’s food store,
Capricorn internet café and double quick.
The cafeteria charges $7 for a full meal / The food store charges $8 / Double quick
charges $10 for 7 pieces of chicken and Capricorn Café charges $10 for Catfish so our
customers will certainly be able to afford our service.
3. SECTION 2: THE MISSION AND THE PEOPLE
Our mission is to expose Valley’s students, faculty and staff to the Mediterranean and
Oriental cuisine with most of it dishes and tastes. Diversity comes first, this is our
mission. Everything we do reflects this mission and the values that make it possible.
Educational Credentials
Our education includes: graduation from:
Aelita Nurmukhambetova: Kazakh National University named after al-Farabi –
International Relations Major.
Dhia Hayouni: National Institute OF Applied Sciences and Technology – Biology
Engineering Major.
Dina Abdrakhmanova: Kazakh State Women’s Teacher Training University - 2 foreign
languages Major.
Raissa Izmagambetova: Taraz State University by Dulati – Elementary school Major
Jia junying: University of Science and Technology Beijing – Applied Linguistic and
foreign Linguistics Major.
Work Experience Related to My Intended Business
My work experience has been as follows:
Dhia Hayouni: From 2013 to 2015, I was the spokesperson of the National Day of
Aeronautics. My responsibilities included presenting the event for media, lobbying and
managing a team with 22 people in it. I also was the Vice President of Junior Chamber
International from 2014 to 2015 at my university.
Dina Abdrakhmanova: From 2014 to 2015, I was an organizer at Charity Fund “the
league of volunteers.” My responsibilities included working with volunteers, coordinating
their work and dealing wih sponsors.
4. SECTION 3: COMMUNICATIONS
Computer and Communications Tools
Telephone #:
662 – 800 – 5615
Internet:
Facebook and Instagram pages
Website
Flyers / Brochures / Posters
SECTION 4: LOCATION AND LEASING
Our business is going to be on Mississippi Valley State University’s campus. We will offer
delivery services and pickup options for our customers.
We will be storing our main materials at the International House, it’s also where the
cooking and pickups are going to take place.
SECTION 5: HOW I WILL FINANCE THE BUSINESS
Financing Strategy
The Bank of Golden.
5. SECTION 6: E-COMMERCE
E-Commerce Plans
We will have a Facebook and Instagram pages where our potential customers can follow
up with the prices, the menu and other details of the project.
They also can order online by sending a Facebook message to the page or even by making
a phone call.
All the communication tools will be ready no later than January 23rd
.
Dina Abdrakhmanova will be the member taking care of designing the pages and the
menu.
E-Commerce Competition
Businesses in the community don’t have any internet presence so there’s no internet
competition.
SECTION 7: MARKETING
Marketing Plan
Our potential customers will know about us via posters pasted all around campus, in
departments, by Facebook, Instagram and also by one person telling another since it’s a
small campus; The information will also be spread during class hours for students and
professors by each team member.
Dhia Hayouni will be responsible of the marketing strategy of our project.
Advertising and Promotion Plans
We will be having promotions each holiday and giving gifts for loyal customers that reach
every five purchases.
Promotions will include $1-$2 off the menu.
Also, we will be having a stand in the student union to promote our project and make
positive impression among customers.
Promotions will depend on the prices and may only be available for some items on the
menu.
6. SECTION 8: ACCOUNTING AND BOOKKEEPING
1. Maintain daily records: We will keep tracking all the transactions that we are
going to make after each purchase. We will also be tracking all the money coming
in to our business.
2. Excel sheets: Maintaining daily records will be on Excel sheets that can be
modified from all the team members in real time. All team members are
going to follow this procedure.
3. Use of different copies: Each one of the team members will have his own copy of
the money we spent and also on the money that each person gained from selling
our products. This date will be compared, discussed and approved during team
meetings.
7. SECTION 8: ACCOUNTING AND BOOKKEEPING
1. Maintain daily records: We will keep tracking all the transactions that we are
going to make after each purchase. We will also be tracking all the money coming
in to our business.
2. Excel sheets: Maintaining daily records will be on Excel sheets that can be
modified from all the team members in real time. All team members are
going to follow this procedure.
3. Use of different copies: Each one of the team members will have his own copy of
the money we spent and also on the money that each person gained from selling
our products. This date will be compared, discussed and approved during team
meetings.
