This presentation is created during Data Analytics Internship under Prof. Sameer Mathur, IIM Lucknow.

1. Analysis of
“Lies,
damned lies
and statistics
(about TED
Talks)”
TED Talk
By

2. On the TED website, we can find over a full week of
TEDTalk videos, over 1.3 million words of
transcripts and millions of user ratings. And that's a
huge amount of data

3. If you took all this data and put it through statistical
analysis, could you reverse engineer a TEDTalk?

4. Could you create the ultimate TEDTalk and the worst
possible TEDTalk that they would still let you get away
with?

5. To find this out, we need to look at three things: The
topic that we should choose, how we should deliver
it and the visuals onstage

6. There's a whole range of topics we can choose, but we
should choose wisely, because our topic strongly
correlates with how users will react to our talk
The topic:

7. List of top 10 words that statistically stick out in
the most favorite TEDTalks and in the least
favorite TEDTalks

8. Talk about how French
coffee will spread
happiness in our
brains is great
Talk about project
involving oxygen,
girls, aircraft is not so
good

9. The most favorite TEDTalks are those that feature topics
we can connect with, both easily and deeply, such as
happiness, our own body, food, emotions
The more technical topics such as architecture,
materials and, strangely enough, men, those are not
good topics to talk about

10. How should we deliver our talk?
 The most favorite TEDTalks are on average over 50
percent longer than the least favourite ones
 It holds true for all ranking lists on TED.com except if we
want to have a talk that's beautiful, inspiring or
funny. Then, we should be brief
 But other than that, talk until they drag us off the stage

11. There are few rules to obey found out by comparing the
statistics of four-word phrases that appear more often in
the most favorite TEDTalks as opposed to the least
favorite TEDTalks

12. Rule 1

13. Rule 2

14. Rule 3

15. Visuals
The most obvious visual thing on stage is the speaker
Analysis on

16. The next most important thing in visuals is the mood
onstage. Color plays a very important role. Color closely
correlates with the ratings that talks get on the website.

17. Fascinating talks contain a statistically high amount of
exactly this blue color much more than the average
TEDTalk

18. Ingenious TEDTalks, much more this green color

19. A tool to create your own TEDTalk, the TEDPad. It is a
matrix of 100 specifically selected, highly curated
sentences that you can easily piece together to get your
own TEDTalk.

20. The white version for very
good TEDTalks, about
creativity, human genius
A black version for really
bad TEDTalks, mostly about
blogs, politics and stuff
So, download it and have fun with it
What decision to choose?
(Or)

21. Enjoy designing your own ultimate and worst
possible TEDTalks and be inspired for next year to
create this

22. INSIGHTS
AND
RELEVANCE
TO
MANAGERS

23. To find the best
and worst of data
statistics, we need
to look at three
things:
The topic that we
should choose,
how we should
deliver it and the
visuals onstage
What Managers
need to
realize?

24. Create a new tool
or use the existing
tool to use the
statistics by
understanding the
patterns to make
right decisions
What Managers
need to do?

25. By Dheepika C
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