The marketing plan aims to increase attendance and student involvement at women's basketball games. Goals are to increase student attendance and properly execute promotional games. Strategies include encouraging use of a student app for check-ins and prizes, and special promotions that appeal to all ages. The plan outlines ticket packages, pricing, and single game promotions focused on themes like anti-bullying, Christmas, youth clinics, and birthdays. Promotions aim to draw more fans through incentives, activities, and partnerships with local groups.

1. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 1
2014-2015 Seton Hall Women’s Basketball
Marketing Plan
Prepared by Destinee Edwards
Table of contents

2. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 2
Situational Analysis …………………………………………………………………….3-4
Marketing Goals & Strategies ……………………………………………………...........4
Ticketing………………………………………………………………………………….. 5
Historical attendance……………………………………………………………………..6
Single Game Day Promotions………………………………………………………….6-7
ATTACHMENTS:
2014-2015 Women’s Basketball Schedule
Situational Analysis
Strengths
 Family- friendly atmosphere and team/staff
 Tickets are reasonably priced for fans

3. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 3
 Under the coaching of Anthony Bozzella:
o Lead the Pirates to a 20-14 overall record and a berth to the WNIT. The
postseason appearance was just the sixth in program history and the first since
2007, and
o The Hall advanced to the third round of the tournament for the first time.
o Additionally, Seton Hall reached the 20-win plateau for the first time in 19 years
and only the eighth time in school history and had a winning record for the first
time since 2008-09.
o Advanced to the quarterfinals of the Big East tournament for the first time since
2002.
 SHU saw three players receive All-BIG EAST accolades, the first time that happened
since 1995.
Weaknesses
 Tickets to attendance ratio is low
 As of 2013, Seton Hall is not a top competitor in the country- RPI is not amongst the top
25
 Limited exposure on a broad scale- media, recruiting, achievements (success and
whereabouts are not recognized nationally
 Due to the recent Big East Conference change, there are fewer traditional rivalry games,
negatively impacting attendance record.
Opportunities
 Seton Hall basketball averages an attendance of 7263 people across 5 years- 38.81%
filled
 Coaching staff and student-athletes willing to volunteer and give back to the community
thus self-promoting
 Potential to create new rivalries as Seton Hall is introduced to new and more competitive
universities.

4. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 4
Threats
 Other universities with tough RPI’s are excelling in their conference- harder schedules
yet demonstrating triumphant records and win history. Because Seton Hall is not listed as
having a tough RPI, our win average/ percentage should be higher
 Enthusiasm for men’s team can draw attention and fans from women’s games
Marketing Goals
Goal 1: Increase student involvement and attendance at women’s basketball games
 Encourage the use of the S.H.I.P.S app to students- ensure attendance and prizes will be
given at certain check in points
 Promotion special game day promotions that include all ages
 Special promotional items and vouchers throughout the season
Goal 2: Properly execute the promotional games
 Push the idea of quality versus quantity
 Focusing on fully committing to each promotional game will show gradual improvement
over the years
 Will draw and entice people to regularly come to games

5. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 5
Ticketing
 Season Tickets
 Students
o Free admission
 Adult/ Child/ Senior Citizens- $45
o Available in Upper Level Reserved Sections 3, 4, 14 or 15 or Lower Level
General Admission Court 1, Court 2, Court 3 or Court 4
 Single Game Tickets
 General admission
o Adult - $10
o Child (12 and under)
o Senior (60 and older) - $5
 Group tickets (10 or more) - $5
 SHU Students - Free
 SHU Employees - Free
 Promotions- prices may vary (See below)
Ticket Packages
 The price for each Value Pack is $25
The Pirates Value Pack is a partial season package that comes with eight ticket vouchers that can
be redeemed at any game (based on availability) and in any combination for an upper-level
general admission ticket.
For example, you could use two vouchers at any four games, four vouchers at two games, or one
voucher at eight different games. Just bring your voucher to the Athletic Ticket Office the day of
the game to receive your ticket.
Incentives
1. Family packages:
a. Families 4+ free hot dog and drink every Sunday or must attend x amount of
games to obtain deal
b. Free t-shirt per member after attending x amount of games
2. Post-game autograph session for one or two selected games

6. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 6
Historical Attendance
Single Game Day Promotions- include where and when
 Anti-bullying
 (List of schools on separate document)
 Banner for kids to sign upon entrance
 Students submit their views on bullying
o Poems
o Artwork
 Contest: best school collectively that shows strong stand against bullying
 Christmas at the Hall
 After the tree lighting, students attending the game will be given a voucher for a t-
shirt upon entering the buses
o Ugly sweater shirt will be redeemable at prudential center
o Ugly sweater shirt will be redeemable in the lobby of Walsh Gym
o Toys 4 Tots: donation area set up in lobby
 Players and coaching staff asked to donate to cause
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Tickets out Paid Attendance Total tickets out In building(actual
attendance)
2012-2013 3880 934 4814 2244
2013-2014 6703 2496 9199 4546
3880
934
4814
2244
6703
2496
9199
4546
2013-2014 ATTENDANCE
2012-2013 2013-2014

7. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 7
 Boy and Girl Scout day
 Badges will be given out to all girls scouts upon arrival
 http://www.scoutlander.com/publicsite/unithome.aspx?UID=27596
o Girl Scouts Heart of New Jersey
Montclair, New Jersey 07042-2399
(908) 518-4400
E-mail: girlscouts@gshnj.org
Web Site: http://www.gshnj.org
 Father-daughter weekend(s)
 Reach out to groups in the area and offer 2 tickets and 2 concessions vouchers for
dads and daughters to enjoy.
 Youth clinic day
 Have local girls’ middle school teams come to the game
o T-shirt giveaways to schools that come to the game
o Discounted price on tickets upon registration
 Have two schools or AAU teams play during halftime, participate in warm ups and
lineups
 Festival day
 High energy filled day to correlate with a carnival like atmosphere
 Carnival themed food wise
o Popcorn machine
o Hot dogs
o Lollipops
 Face painting
 Pirate tattoos
 Learn dance/cheer moves from dance and cheer team
 Junior Pirates Club Birthday giveaways (one selected each month of the season)
a. Members can receive up to two (2) free tickets.
b. Must complete request in advance via order form.
c. Available for two games this season: Lafayette, Marquette, St. John’s,
Georgetown
d. Meet the players before game time, tour of locker room, participate in lineups

8. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 8
*New York Liberty: Contact team- see if interested in coming, talking to kids about staying in
school, anti-bullying etc. (depending on what program is being ran)*
2014-2015 schedule
2014-2015 SCHEDULE
Date Opponent / Event Location Time / Result
11/08/14 vs. Philadelphia # South Orange, N.J. 12:00 p.m. ET
Preseason WNIT First Round
11/14/14 vs. Rider South Orange, N.J. 12:00 p.m. ET
11/26/14 vs. Kennesaw State South Orange, N.J. 12:00 p.m. ET
Seton Hall Thanksgiving Classic
11/29/14 vs. Saint Peter's South Orange, N.J. 2:30 p.m. ET
11/30/14 Saint Joseph's/St. Francis (N.Y.) South Orange, N.J. 2:30 p.m. ET
12/03/14 at Creighton * Omaha, Neb. 8:00 p.m. ET
12/05/14 at Fordham Bronx, N.Y. 7:00 p.m. ET
12/07/14 vs. Lafayette South Orange, N.J. 2:00 p.m. ET
12/09/14 vs. Illinois South Orange, N.J. 7:00 p.m. ET
12/18/14 vs. Fairfield South Orange, N.J. 7:00 p.m. ET
12/19/14 vs. NJIT South Orange, N.J. 7:00 p.m. ET
12/28/14 vs. Georgia South Orange, N.J. 2:00 p.m. ET
12/30/14 vs. Butler * South Orange, N.J. 7:00 p.m. ET
01/02/15 at St. John's * Queens, N.Y. 6:00 p.m. ET
01/09/15 vs. Xavier * South Orange, N.J. 7:00 p.m. ET
01/11/15 at Providence * Providence, R.I. 1:00 p.m. ET
01/16/15 vs. Marquette * South Orange, N.J. 7:00 p.m. ET
01/18/15 vs. Depaul * South Orange, N.Y. 2:00 p.m. ET
01/23/15 at Villanova * Villanova, Pa. 7:00 p.m. ET
01/25/15 at Georgetown * Washington, D.C. 12:00 p.m. ET
02/01/15 vs. St. John's * South Orange, N.J. 2:00 p.m. ET
02/06/15 vs. Providence * South Orange, N.J. 8:00 p.m. ET
02/08/15 vs. Creighton South Orange, N.J. 2:00 p.m. ET
02/13/15 at Depaul Chicago, Ill. 8:00 p.m. ET
02/15/15 at Marquette * Milwaukee, Wis. 3:00 p.m. ET
02/20/15 vs. Georgetown * South Orange, N.J. 7:00 p.m. ET
02/22/15 vs. Villanova * South Orange, N.J. 2:00 p.m. ET
02/27/15 at Xavier * Cincinnati, Ohio 7:00 p.m. ET
03/01/15 at Butler Indianapolis, Ind. 1:00 p.m. ET
Schedule Key

9. Seton Hall Women’s Basketball 2014-2015 Marketing Plan 9
Home Event
Away Event
*
Conference Event
#
Exhibition Event