1. www.flemingeurope.com
Organized by
MEET THE MEMBERS OF OUR SPEAKER PANEL
Lisa Egbuonu-Davis
MD, MPH, MBA, Sanofi, USA
Vice President Global Patient
Centered Outcomes and
Solutions
Elizabeth Adams
Irish Nurses and Midwives
Organisation, Ireland
Director of Professional
Development
Giora Sharf
CML Advocate Network, Israel
Patient Advocate and Board
Member
Michael Seres
The Patient Association, UK
Patient Ambassador
See the whole speaker panel on the second page
BENEFITS OF ATTENDING
• Learn from UCB how to effectively engage patients
• Get inspired by the award winning project Connecting Nurses by Sanofi
• Discover what it means to be a patient in the 21st
century
• Learn about the daily challenges influencing adherence of chronic
patients from patients themselves
• Get your hands on practical advice from Teva on building an effective
patient support team
• Gain insight into the world of adherence digital health media
SPECIAL FEATURES
• fast-fire session
• award-winning case study
• workshop
• roundtable discussions
• hands-on try-out of digital health
applications
• spotlight session
Media Partners
25 - 26
February 2016
Amsterdam
THE NETHERLANDS
Patient Adherence
and Compliance
Masterclass
„Join forces with other stakeholders and make progress in improving adherence.“

2. MASTERCLASS INTRODUCTION
The pharmaceutical industry is undergoing changes, and is shifting
towards patient centricity. Innovative outlooks and patient insights
bring a new weapon to the battle against established challenges.
Non-adherence increases medical costs, creates waste in medical
spending, multiplies the number of hospitalisations and threatens
lives. The issue touches all stakeholders involved in healthcare:
from the pharmaceutical companies to doctors to the patients
themselves. Therefore, effective improvement is possible only
through the cooperation of multiple stakeholders.
Improve stakeholder collaboration, build lasting relationships,
learn about the challenges of others and improve adherence for
the benefit of all. Whether you are an industry representative, a
medical doctor, a health insurance representative or a member of a
patient organisation, the Patient Adherence and Compliance
Masterclass is the perfect opportunity to join forces with other
stakeholders and make progress in improving adherence.
SPEAKER PANEL
Lisa Egbuonu-Davis
MD, MPH, MBA
Sanofi, USA
Vice President Global
Patient Centered Outcomes
and Solutions
Sylvie Coumel
Sanofi, France
Connecting Nurses &
Patient Empowerment
Director Global Patient-
Centered Outcomes and
Solutions
Danielle Derijcke
UCB, Belgium
Patient Affairs Officer
Elizabeth Adams
Irish Nurses and Midwives
Organisation, Ireland
Director of Professional
Development
Rebecca Reeve
Sanofi, UK
Head of Professional
Relations, Diabetes
Søren Eik Skovlund
Novo Nordisk, Denmark
Global Director, Global
Senior Health Economics
and Outcomes Research
Manager, DAWN Studies
Ana Maria Arboleda
Teva Europe
Director of Operations,
Patient Solutions Europe
Natalia Forsyth
Novartis, Switzerland
Digital Health Strategist
Dr. Stefan Becker
University Hospital Essen
Germany
Consultant Physician
Rachel Jones
AstraZeneca, UK
Patient Centricity Project
lead, Qualified Pharmacist
Marcel Kooij
Utrecht University
The Netherlands
Pharmacist
Giora Sharf
CML Advocate
Network, Israel
Patient Advocate and Board
Member
Bettina Ryll
Melanoma Patient
Network Europe, Sweden
Founder
Michael Seres
The Patient
Association, UK
Patient Ambassador
Paul Buchanan
Team Blood Glucose, UK
CEO and Founder
David SANgster
1in20Parkinsons, UK
Founder
Jerry van Gessel
Parkinson‘s on the Move
The Netherlands
Board Member
Joep Welling
NVLE – The Dutch Patient
Organization for Systemic
Autoimmune Diseases
The Netherlands
Chair and former President
Lia Le Roy
Brain Tumor Support
Group, The Netherlands
Chair
YOU WILL MEET
Patients‘ Groups, Organizations and Associations, Pharmacists, Medical Doctors and Healthcare Providers, Medical Associations
and Organizations, C-level Pharmaceutical Industry Executives along with Directors, Heads and Managers of: Patient Engagement,
Support, Advocacy, Communication, Experience, Affairs, Adherence, Relationships, Assistance and others...
Booking line: Tel: +421 257 272 290 | Fax: +421 255 644 490
Email: killian.mabena@flemingeurope.com | www.flemingeurope.com

3. DAY 1
8:30 MORNING COFFEE REGISTRATION
9:00 WELCOME NOTE FROM FLEMING EUROPE
9:05 OPENING REMARKS FROM THE CHAIRMAN
UNDERSTANDING ADHERENCE FROM
THE PATIENT‘S PERSPECTIVE
9:15 FAST-FIRE SESSION
20 very fast “YES/NO” questions addressed by the masterclass
keynote speaker
9:20 KEYNOTE: THE MULTI-DIMENSIONAL ISSUE OF
PATIENT ADHERENCE
• The need for a multi-perspective approach
• Reasons for non-adherence
• Creating links and relationships between stakeholders
9:50 PATIENT EMPOWERMENT: MAKE PATIENTS YOUR
PARTNERS IN HEALTHCARE
• Educating patients and making them confident about
their treatment
• Advocating adherence on all platforms
• Tips for building patient-centric content
• QA
Lisa Egbuonu-Davis MD, MPH, MBA, Sanofi, USA
Vice President Global Patient Centered Outcomes and
Solutions
10:20 HOW TO PREPARE YOUR ORGANIZATION FOR
EFFECTIVE PATIENT ENGAGEMENT
• Ingredients for successful patient engagement
• Compliance to regulations
• Ready, set, engage!
Danielle Derijcke, UCB, Belgium
Patient Affairs Officer
10:50 MORNING COFFEE NETWORKING
11:10 THE 21st
CENTURY PATIENT
• What does it mean to be a long term patient in the 21st
Century
• How does technology play a role
• Are co-production and shared outcomes buzz
words or a reality
• How do patients share their data now
Michael Seres, The Patient Association, UK
Patient Ambassador
11:40 A DAY IN THE LIFE OF A PATIENT WITH A CHRONIC
ILLNESS
• Focus on the daily challenges brought by a strict
medication regime
• Learning about the individual needs of chronic patients
• What needs to be done to manage non-adherence
• QA
David Sangster, 1in20Parkinsons, UK, Founder
Paul Buchanan, Team Blood Glucose, UK
CEO and Founder
Jerry van Gessel, Parkinson‘s on the Move
The Netherlands, Board Member
Michael Seres, The Patient Association, UK
Patient Ambassador
12:20 LUNCHEON
13:40 ROUNDTABLE DISCUSSION
• Topic 1. The Role and Importance of Patient Support
Groups in Battling Non-adherence
• Topic 2. The Engagement of Patients in Research and
Development
• Topic 3. A Family Perspective on Chronic Disease and
Adherence
• Topic 4. Patient Education: The Key to Better Disease
Management and Finding the Correct Treatment
Lia Le Roy, Brain Tumor Support group
The Netherlands, Chair
Rachel Jones, AstraZeneca, UK, Patient Centricity
Project Lead, Qualified Pharmacist
Jerry van Gessel, Parkinson‘s on the Move
The Netherlands, Board Member
Joep Welling, NVLE – The Dutch Patient
Organization for Systemic Autoimmune Diseases
the Netherlands, Chair and former President
MEDICATION ADHERENCE AND DIGITAL MEDIA
14:30 ENGAGING PATIENTS THROUGH DIGITAL HEALTH MEDIA
• The priceless opportunity of getting real-time feedback
• Using detailed data to create a personalized regime
• Pinpointing the best digital health media and ideas for
their application
• QA
Natalia Forsyth, Novartis, Switzerland
Digital Health Strategist
Paul Buchanan, Team Blood Glucose, UK
CEO and Founder
David Sangster, 1in20Parkinsons, UK, Founder
15:10 GAMIFIED ADHERENCE: DIGITAL HEALTH APPLICATIONS
• Practical demonstrations
• Hands-on try-out
• QA
Rebecca Reeve, sanofi-aventis, UK
Head of Professional Relations, Diabetes
15:40 COFFEE BREAK NETWORKING
16:00 IMPROVING ADHERENCE BY mHEALTH
• Can mHealth technology support chronically ill patients in
the management of their disease and improve adherence?
• Technical adherence as a precondition for medical adherence:
Can we predict, who will use such technology long-term?
• How can we evaluate such interventions?
Dr. Stefan Becker, University Hospital Essen, Germany
Consultant Physician
16:30 DISCUSSION: THE MOST SUCCESSFUL WAYS OF
APPROACHING PATIENTS
Approaching patients and getting valuable insights represents
one of the biggest problems in creating adherence solutions.
Adopt an ethical approach and learn from industry leaders
about the best ways to reach customers.
Featuring speakers from day1
Topics to be covered and discussed:
• The need for an ethical approach to patients
• The key principles of Trust and Respect
• Practical methods for gaining patients‘ insights
17:55 FEEDBACK SESSION
17:55 CLOSING REMARKS FROM THE CHAIR
18:00 Speakers and delegates are cordially invited to
attend a NETWORKING COCKTAIL RECEPTION
compliments of FLEMING EUROPE
Booking line: Tel: +421 257 272 290 | Fax: +421 255 644 490
Email: killian.mabena@flemingeurope.com | www.flemingeurope.com

4. 8:30 MORNING COFFEE NETWORKING
9:00 OPENING REMARKS FROM THE CHAIR
MULTIPLE-STAKEHOLDER COOPERATION
9:05 IMPROVING ADHERENCE THROUGH SUSTAINABLE
STAKEHOLDER COLLABORATION
• Communication with various stakeholders
• Building sustainable, people-centred and collaborative
health care
• Applying the principles of transparency and
communication in practice
Søren Eik Skovlund, Novo Nordisk, Denmark
Global Director, Global Senior Health Economics and
Outcomes Research Manager, DAWN Studies
9:30 AWARD-WINNING CASE STUDY: CONNECTING NURSES
Learn about the ideas behind the winner of the Ad Age
Healthcare Impact GOLD Award, making it possible for
the nurse community to share valuable content and
implement ideas improving healthcare worldwide.
Sylvie Coumel, Sanofi, France
Connecting Nurses Patient Empowerment Director
Global Patient-Centered Outcomes and Solutions
10:00 SUPPORTING PATIENTS: PHARMACY BASED
INTERVENTIONS TO IMPROVE MEDICATION ADHERENCE
• The role of pharmacists in improving adherence
• Building a relationship with the patients
• Succesful Interventions in a pharmacy
• QA
Marcel Kooij, Utrecht University, The Netherlands
Pharmacist
10:30 MORNING COFFEE NETWORKING
11:00 SUPPORT, CARE AND UNDERSTANDING: NURSES AND
ADHERENCE
• A direct and personal approach to patients
• Professional development of nurses in the new era of
healthcare
• Improving health literacy and overcoming adherence
barriers
Elizabeth Adams, Irish Nurses and Midwives
Organisation, Ireland, Director of Professional
Development
IMPROVING ADHERENCE
11:35 ADHERENCE IN CML: RESEARCH BY THE CML
ADVOCATES NETWORK
• Results of an extensive study of over 2500 CML
patients in 79 countries
• Reasons for non-adherence
• Possible solutions based on the results
Giora Sharf, CML Advocate Network, Israel
Patient Advocate and Board Member
12:00 LUNCHEON
13:30 METHODOLOGY OF MEANINGFUL INTERACTION
• Understanding adherence and non-adherence
• Prevalent misconceptions about patients’ motivation
• Addressing the underlying issues and increasing
intrinsic motivation
Bettina Ryll, Melanoma Patient Network
Europe, Sweden, Founder
14:00 WORKSHOP: HOW TO CREATE AN EFFECTIVE PATIENT
SUPPORT TEAM
Employ your strategic thinking and get valuable advice
from successful professionals at an interactive session on
stakeholder involvement within the circle of patient care
Topics to be covered and discussed:
• Discuss the best support team structure and program
goals
• Learn how to achieve better self-management and
adherence rates
• Discover solutions which help to overcome treatment
issues
Workshop leader:
Ana Maria Arboleda, Teva Europe
Director of Operations, Patient Solutions Europe
15:35 FEEDBACK SESSION
15:45 CLOSING REMARKS FROM THE CHAIR
15:50 FAREWELL COFFEE TEA
I would like to thank everyone who has helped with the research
and organization of this event – especially the advisers and
speakers – for their support and commitment.
Stanislava Nichtova, Conference and Masterclass Producer
stanislava.nichtova@flemingeurope.com
DAY 2Booking line: Tel: +421 257 272 290 | Fax: +421 255 644 490
Email: killian.mabena@flemingeurope.com | www.flemingeurope.com

5. Patient Adherence and Compliance Masterclass
25 - 26 February 2016, Amsterdam, THE NETHERLANDS
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