4. International Leisure Sales Strategy
► The primary focus of the Strategy is to provide guidance and
practical support to tourism businesses in order to increase
employment and international sales revenues and with
particular emphasis on increasing leisure business from
International Markets.
21 January 2015 Managing Sales Channels for International Growth
5. International Leisure Sales Focus
► Fáilte Ireland working with Industry Trade Partners to
produce innovative co-ordinated channel sales plans which
will maximise the potential overseas revenue for each of the
Destination Brands in order to create employment
opportunities.
21 January 2015 Managing Sales Channels for International Growth
6. International Leisure Sales Support
► International Leisure Sales is a new business unit within
Fáilte Ireland
► Established to create dedicated focus and resources to
increasing international leisure sales of Irish Trade Partners
► The unit is a business development resource that works
across the Fáilte Ireland destination brand portfolio to build
sales opportunities with aligned Trade Partners and targeted
channel intermediaries (buyers).
21 January 2015 Managing Sales Channels for International Growth
8. International Leisure Sales Trade Engagement
21 January 2015 Managing Sales Channels for International Growth
Current Position
Insights and research
Sales Capability Development
Platforms & Opportunities
Sales Growth
Increase Revenue
and Employment
9. Trade Partner Engagement - Current Position
► Sales statistics and data
► International Sales related budgets
► International Sales Activity
► International Leisure Sales Plan
► Markets and Segments
► Roles and Responsibility within sales
21 January 2015 Managing Sales Channels for International Growth
10. Global Segments
21 January 2015 Managing Sales Channels for International Growth
Culturally Curious
32 million people
Great Escapers
67 million people
Social Energisers
45 million people
Across the top four markets (GB, US, Ger, Fra)
145 million people
11. Sales Capability Building
► Revenue and Distribution Management
► International Sales Webinars
– Channel Management
– Digital Online Sales
– International Sales Success
► Sales Skills Workshops for B2B Selling
► Sales Development Skills and Networking for In-Ireland and
Overseas B2B Platforms
► Digital Sales Capability
► International Sales Academy
21 January 2015 Managing Sales Channels for International Growth
12. New Platforms and Opportunities Through –
► Qualified Targeted B2B Sales Leads
► In-Ireland Platforms
► International Buyer Site Visits
► In Market Activity
► International Sales Tool Kit
► Channel Intermediaries
21 January 2015 Managing Sales Channels for International Growth
13. Service Level Agreement
► Fáilte Ireland Commitment:
– Provide access to up to date data/research/insights/platforms/intermediaries for
relevant international markets
– Provision of suite of capability building programmes
– Facilitation of relationships with buyers and other relevant bodies
– Annual review of action plan including feedback and results of interventions
► Industry Trade Partner Commitment:
– The Business will commit to positively engaging with Fáilte Ireland and delivery of
the agreed action plan through:
– Allocation of adequate resource to meetings (human & financial)
– Delivery of actions in timeline agreed
– Measurement and sharing of agreed KPI’s
21 January 2015 Managing Sales Channels for International Growth
14. Fáilte Ireland Leisure Sales Team
► Supporting and mobilising our Irish Industry regionally to
deliver international business through our brand offering
Wild Atlantic Way, Dublin Now, South & East and Lakelands.
► Committed to supporting tour operators and agents to sell
Ireland by providing supports:
– Information on new tourism products
– Updates on existing products
– Prequalified suppliers
– Fit for purpose digital content
– Sales platforms
– Working together on joint initiatives
21 January 2015 Managing Sales Channels for International Growth
