Healthcare Executive Conference - DTP_3.12.14

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Healthcare Executive Conference - DTP_3.12.14

  1. 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
  2. 2. The Power of WOW „01 „02 „06„03 „04 „05 „07„00 „08 GrossSales$MM $1,000 800 600 400 200
  3. 3. THE #1 PRIORITY
  4. 4. THE #1 PRIORITY
  5. 5. CULTURE THE #1 PRIORITY
  6. 6. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
  7. 7. Clothing Customer Service Company Culture “a great brand is… ______” WHAT‟S NEXTDELIVERING HAPPINESS
  8. 8. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
  9. 9. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  10. 10. LAS VEGAS CITY HALL
  11. 11. LAS VEGAS CITY HALL
  12. 12. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  13. 13. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  14. 14. GOOGLE http://static.panoramio.com/photos/original/400729.jpg
  15. 15. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  16. 16. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  17. 17. http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST
  18. 18. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  19. 19. DOWNTOWN VEGAS FREMONT EAST
  20. 20. http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST
  21. 21. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture
  22. 22. DELIVERING HAPPINESSWHAT‟S NEXT? Clothing Customer Service Company Culture Community
  23. 23. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
  24. 24. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  25. 25. DOWNTOWN PROJECT GOALS
  26. 26. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
  27. 27. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
  28. 28. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
  29. 29. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
  30. 30. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
  31. 31. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
  32. 32. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
  33. 33. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
  34. 34. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET
  35. 35. Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
  36. 36. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…
  37. 37. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  38. 38. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
  39. 39. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
  40. 40. ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
  41. 41. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  42. 42. $50M SMALL BUSINESS
  43. 43. $50M SMALL BUSINESS Criteria
  44. 44. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  45. 45. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
  46. 46. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
  47. 47. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
  48. 48. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
  49. 49. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  50. 50. NATALIE
  51. 51. NATALIE
  52. 52. NATALIE
  53. 53. NATALIE
  54. 54. NATALIE
  55. 55. NATALIE
  56. 56. CHECK CASHING
  57. 57. CHECK CASHING
  58. 58. SARAH
  59. 59. SARAH
  60. 60. SARAH
  61. 61. SHIPPING CONTAINERS
  62. 62. SHIPPING CONTAINERS
  63. 63. CONTAINER PARK
  64. 64. CONTAINER PARK
  65. 65. CONTAINER PARK
  66. 66. CONTAINER PARK
  67. 67. LVCK
  68. 68. LVCK
  69. 69. LVCK
  70. 70. MEDICAL CLINIC
  71. 71. $50M TECH STARTUPS
  72. 72. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
  73. 73. $50M TECH STARTUPS
  74. 74. PROJECT 100
  75. 75. PROJECT 100
  76. 76. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  77. 77. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1
  78. 78. LEARNING VILLAGE
  79. 79. LEARNING VILLAGE
  80. 80. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387
  81. 81. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ GOLD SPIKE (FORMER CASINO)
  82. 82. http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7- VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q GOLD SPIKE (FORMER CASINO)
  83. 83. GOLD SPIKE COWORKING LOUNGE
  84. 84. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf GOLD SPIKE COWORKING LOUNGE
  85. 85. https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9 GOLD SPIKE COWORKING LOUNGE
  86. 86. GOLD SPIKE COWORKING LOUNGE
  87. 87. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  88. 88. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
  89. 89. CITY AS A STARTUP
  90. 90. $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  91. 91. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  92. 92. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
  93. 93. $50M EDUCATION, ARTS, CULTURE
  94. 94. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  95. 95. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  96. 96. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  97. 97. LIFE IS BEAUTIFUL
  98. 98. LIFE IS BEAUTIFUL
  99. 99. LIFE IS BEAUTIFUL
  100. 100. LIFE IS BEAUTIFUL
  101. 101. LIFE IS BEAUTIFUL
  102. 102. $200M REAL ESTATE
  103. 103. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
  104. 104. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
  105. 105. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
  106. 106. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
  107. 107. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  108. 108. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  109. 109. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  110. 110. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  111. 111. Fremont St. & Las Vegas Blvd.
  112. 112. Fremont St. & Las Vegas Blvd.
  113. 113. INSPIRE THEATER
  114. 114. INSPIRE THEATER
  115. 115. INSPIRE THEATER
  116. 116. INSPIRE THEATER
  117. 117. INSPIRE THEATER
  118. 118. INSPIRE THEATER
  119. 119. INSPIRE THEATER
  120. 120. INSPIRE THEATER
  121. 121. DOWNTOWN VEGAS MONTHLY CADENCE
  122. 122. Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
  123. 123. Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
  124. 124. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
  125. 125. Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
  126. 126. FASHION INCUBATOR STITCH FACTORY
  127. 127. FASHION INCUBATOR STITCH FACTORY
  128. 128. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
  129. 129. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
  130. 130. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
  131. 131. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
  132. 132. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
  133. 133. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
  134. 134. JAKE – FLINT & TINDER
  135. 135. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
  136. 136. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
  137. 137. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
  138. 138. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
  139. 139. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
  140. 140. RETURN ON COLLISIONSROC “SUBSCRIB E”
  141. 141. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
  142. 142. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
  143. 143. 100,000 RETURN ON COLLISIONSROC
  144. 144. 100,000 “collisionable” RETURN ON COLLISIONSROC
  145. 145. 100,000 “collisionable” community RETURN ON COLLISIONSROC
  146. 146. 100,000 “collisionable” community hours RETURN ON COLLISIONSROC
  147. 147. 100,000 “collisionable” community hours per RETURN ON COLLISIONSROC
  148. 148. 100,000 “collisionable” community hours per acre RETURN ON COLLISIONSROC
  149. 149. 100,000 “collisionable” community hours per acre per RETURN ON COLLISIONSROC
  150. 150. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC
  151. 151. 100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
  152. 152. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
  153. 153. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
  154. 154. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  155. 155. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
  156. 156. THE 4 MINUTE MILE
  157. 157. THE 4 MINUTE MILE
  158. 158. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
  159. 159. A GREAT BRAND is a story that never stops unfolding.
  160. 160. is a story that never stops unfolding. A GREAT BRAND COMPANY
  161. 161. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
  162. 162. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
  163. 163. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com

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