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Search engine optimization
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7. Types Definition
Thin’ or ‘shallow’ content
This domain-level penalty targets sites with a predominant amount of so-so content and
essentially treats it similarly to the way it treats overt spam techniques.
Cloaking
Technique in which the content presented to the search engine spider is different from
that presented to the user’s browser.
Keyword Stuffing
It’s one of the oldest spam tactics on the books, yet it’s still being used, and the search
engines still don’t like it.
Hidden Text
Do not hide text whether by using styles, fonts, display:none or any other means that so
a typical user can’t see it.
Piracy/DMCA Takedowns The “Pirate” update targeted sites infringing on copyright law.
Ads/Top Heavy Layout
This penalty is reserved for sites that frustrate the user experience by placing an
overabundance of ads before content.
Paid Links
The bottom line is that to rank on Google, you have to follow Google’s rules - and the
rules say no buying or selling links in a way that passes on search engine ranking credit.
Link Spam
Tempted to run around and drop links on forums and blogs, all with highly optimized
anchor text with the help of automated software.
