This teardown introduces popular flash sale website GILT and tells you how to engage customers with loyalty and novelty like GILT.

1. GILT
Exclusively On Sale
• Explore the Concept of GILT
• Engage customers by tiers,with
rewards
• Lifestyle flash sale

2. Explore the Concept of GLIT
Everything on GILT is about sale. A novel concept
that allows customers to target their purchase
exclusively to sale; also more reason to visit
GILT’s website often to check on the latest sales

3. Explore the Concept of GLIT
GILT’s recommendation setting
automatically picks out my favorite
sales based off my reviews of home
appliances and shoes.
Sales both for brand (Nudie) and
themed picks. Allows two options
whenever I feel like shop for a
specific brand or a category

4. Explore the Concept of GLIT
Daily sales preview generates
excitement and expectation. Nice
use of shadow.
And, not putting all the sales at
once makes customers want to
come back everyday to check up on
the latest deals

5. Explore the Concept of GLIT
Countdown creates a sense of
urgency. Good.
So when I click on Saint Laurent
Paris Shoes sales, this pops up at
the header. Adding this brand to my
favorite gives GILT opportunity
promote it to me next time.
Who doesn’t love to be notified
when sales is one?

6. I get annoyed when website don’t display
their products on real people (especially for
shoes and clothes). Having a model wearing
it will definitely increase the chance of me
buying it.
When you drag your mouse to the picture, it
immediately shows all the information you
need to decide whether to click through. If
this item does not have your size, you are in
bad luck. But at least you don’t have to
open a new window to find out about that.
Explore the Concept of GLIT

7. Engage customers by tiers,with rewards
Every time you make a purchase,
points are accumulated. If buying
gives more rewards and getting to
a certain tier of loyalty, customers
are definitely motivated to buy as
much as possible from this site.
Another thing I like about GILT is
it provides unique rewards apart
from the ordinary free shipping and
gift. It caters to the need of flash
sale lovers by giving them early
access and waitlist priority, exactly
something a GILT customer would
love!

8. Sharing and referring gives huge benefits,
and GILT makes it super easy with simply
steps. The more friends you refer to the
more you earn, and the more GILT gains.
Engage customers by tiers,with rewards

9. Lifestyle flash sale Flash sale of events and lifestyle
experiences by city is unique to GILT, and
you can’t really find it on any other fashion
shopping website.
It’s like groupon but more geared towards
city lifestyle and has more fashion perks.

10. Lifestyle flash sale
Again, editing products into themes is a
good way to get initial attraction because
you bundle the products together for a
concept.