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pc-mustafa.pdf
1. PC Musthafa, PGSEM 2007
Founder, ID Fresh Food
PC Musthafa is the CEO and Co-founder of iD Fresh Food
(India) Pvt. Ltd. Musthafa was a school dropout who later did
his engineering in Computer Science from NIT Calicut and
Post Graduate Programme in Software Enterprise
Management (PGSEM) from IIM Bangalore. He co-founded iD
Fresh Food in 2006 with his cousins and currently employs
more than 1500 youngsters from rural India. Inspired by
traditional Indian values, iD promotes authentic Indian food which is fresh, 100% natural and
preservative-free.
Musthafa has been the recipient of many prestigious awards like India Today - Make in India
Award, JCI National Award, Vocational Excellence Award and Entrepreneur India Award,
among others. He is part of the Indian Philanthropy Initiative and also works very closely with
the Directorate of Indian Army Veterans (DIAV) for the welfare of army martyrs’ kins. He is also
a part of the Prime Minister’s ‘Champions of Change’ team with a vision to build a new India
by 2022. His idea of traffic system automation is part of the ‘New India Synopsis’. His business
has been listed as a case study in Harvard.