The document discusses how colocation data center providers can differentiate themselves. It notes that colocation providers need to offer more than just physical infrastructure and should provide value-added services, consulting for IT strategy and workload optimization, and access to new technologies to help customers save costs and drive efficiencies. Colocation providers also need to strengthen their partnerships with technology vendors to offer integrated solutions and a one-stop-shop experience for customers.

1. How Colocation Data Center
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January 2017
Dechacca Ponnappa, Industry Analyst,
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