GrayMeta Demonstrates Metadata Solutions at NAB 2016 _ Media & Entertainment Services Alliance
1. 4/15/2016 GrayMeta Demonstrates Metadata Solutions at NAB 2016 | Media & Entertainment Services Alliance
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BY Jeff Hyatt (http://www.mesalliance.org/author/jhyatt/) Connections (http://www.mesalliance.org/cdsa/connections/) April 15,
2016
GrayMeta Demonstrates Metadata Solutions at NAB 2016
2. 4/15/2016 GrayMeta Demonstrates Metadata Solutions at NAB 2016 | Media & Entertainment Services Alliance
http://www.mesalliance.org/2016/04/15/graymeta-demonstrates-metadata-solutions-at-nab-2016/ 2/5
GrayMeta, a leading provider of metadata solutions that brings tremendous value to your assets, is unveiling today new
technologies tailored to help media, entertainment and broadcast companies tackle big data and metadata challenges to
save time and money.
“The big data and metadata breakthroughs we are demonstrating at NAB are helping our customers save money by
extracting value out of their content and enabling them to take control of their vast content, said Aaron Edell, vice
president of product and operations for GrayMeta. “GrayMeta’s Emmy-award winning technologists and engineers
represent a new way of thinking about extracting metadata across media and broadcast industries. Our solution can
extract every piece of data and metadata, embedded or otherwise, from every le and every database.”
The company will demonstrate its new metadata technologies and products at the NAB 2016 in Las Vegas, April 18-21 at
Booth SL5329 (South Hall, Lower).
MetaFarm™: MetaFarm is a powerful Metadata Management platform that brings tremendous value to your assets. The
new features include node-based scaling, automated le relationship building (a.k.a nd related les), speech to text
magnet, advanced search lters, object store integration and user/groups/roles permissions management.
Iris™ 2.1 Server: Iris 2.1 Server integrates with MetaFarm to provide a single interface for searching and creating both
human-entered metadata and machine-generated metadata. Working together, Iris 2.1 Server can be integrated with
MetaFarm to enable search and direct access to content from within the Iris 2.1 Client interface. Any annotations or
messages created by any user in the environment gets married to the asset as metadata within MetaFarm. Take advantage
of the con uence of human-entered metadata and machine-generated metadata from a single interface. Together, they
can extract metadata from every known le format, including over 900 media le formats.
Iris 2.1 Client: Iris 2.1 Client features the Spectrascope for the rst time; fully visualize every pixel of video on a color
gamut graph with pro les for the most common color space speci cations including HDR Rec2020, immediately
identifying illegal pixels.
Bene ts:
Provide instant insight into every le system and storage system, delivering key metrics about duplicates, locations and
context around assets.
Empower media asset management systems, digital asset management systems, powerful apps centered around analysis
and search, and break down silos and save businesses money on ef ciencies and cost.
Search across every le system and database in your environment from a single place, by le name and any aspect of the
content.
Quickly incorporate new technologies for content mining, computer vision, analysis and more via the magnet architecture.
Build powerful apps, products and solutions quickly, with the world-class API.
Preserve your le systems, les, metadata and environments before data is lost forever.
3. 4/15/2016 GrayMeta Demonstrates Metadata Solutions at NAB 2016 | Media & Entertainment Services Alliance
http://www.mesalliance.org/2016/04/15/graymeta-demonstrates-metadata-solutions-at-nab-2016/ 3/5
Every media company or organization owns an ever-growing collection of le-based content. What most people don’t
realize is that embedded in every le is a trove of metadata that can be descriptive and relevant, but when combined with
metadata from other content in the collection, can become an incredibly valuable source of otherwise unknown or hidden
information.
Today’s media work ows have no way of preserving and making use of this information in a systemic way, which can
result in a partial or total loss of valuable data. As such, it is vitality important that any organization with le-based media
content begin to implement a holistic metadata harvesting and preservation solution that can accommodate any existing
or future use case.
Schedule Live Demo: To book a meeting at NAB 2016 and see our metadata demonstration, sales@graymeta.com or visit
booth SL5329.
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4. 4/15/2016 GrayMeta Demonstrates Metadata Solutions at NAB 2016 | Media & Entertainment Services Alliance
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