1.
MARATHON
WITH A DIFFERENCE IS…
A school “fun-draising” event where
kids will run “a km a day for 42 days.
• They’ll be running EVERY DAY
• Sharing positive social media
messages
• Creating social impact
• Being grateful for here and now
• Celebrating the highs
• Bouncing back from the lows
• Exploring fundraising technology
• Developing personal confidence
• Engaging with families
• Creating healthy competition

2.
THE CONCEPT
“A Km a Day for 42 Days”
Children can start where they like.
Just one lap of an oval is 400 metres.
104 X 400 metre laps = 42.2km… a
full marathon.
Over the school term, messaging will
include information about children’s
injury and the impact on families,
staying safe, gratitude. Incorporated
into our messaging are the concepts
of gratitude, social justice, healthy
living, perseverance, resilience and
goal setting.
So many lessons!

3.
THE MECHANICS
Kids, parents & teachers can register
for Marathon with a Difference online
with a FREE Everyday Hero fundraising
account for fundraising and fun
leaderboard competition. This will set
up a personalised web page.
Each child will set up a FREE Map My
Run App with their parent / teacher and
manually log their distance after each
run – it’ll be integrated to their
fundraising web page.
Real time progress will be displayed on
a map of the Gold Coast Marathon
Course (Commonwealth Games Course
for 2018 - TBC).
We encourage families to proudly
promote their achievements on social
media via Facebook, Instagram and
engage in some friendly ‘Fun’-draising
competition to raise the most dollars.
Our goal is have every school in Australia
run a Marathon with a Difference for one
school term of the year… and we need
your help to spread the word.
If every child raised just $50, a single,
small sized school of 400 students
could raise $20,000 and make an
incredible DIFFERENCE.
Just 5 schools could fund
2 full time positions for an
ENTIRE HOSPITAL.

4.
SCHOOL vs SCHOOL
Invite your school
and take on other
schools in a fun,
“healthy”
competition.

5.
GETTING KIDS
OFF SCREENS &
ON THEIR FEET,
TO HELP OTHER
KIDS GET BACK
ON THEIR FEET.
*Marketing message to resonate with parents

6.
MEETING PARENTAL NEEDS
Every parent has similar desires for their children…
“I want my kids to be happy and healthy”
“I’d like my children to be good people”
“It’s important that they’re safe”
Marathon with a Difference encompasses these important
desires by 1) encouraging kids to get active, 2) showing
kids how great it feels to give back to others and 3)
developing valuable awareness about injury prevention

7.
A GLOBAL VISION: REDUCING THE INCIDENCE AND IMPACT OF
CRITICAL INJURY FOR CHILDREN AND THEIR FAMILIES
It all starts here

8.
DAY OF DIFFERENCE’s
SUPPORT MECHANISM’s
We’ll provide messaging for each school
so together we can
1. Encourage family involvement
2. Reward kids for the levels of achievement
3. Make a real difference.
4. Consistently support each child’s effort

9.
Place your screenshot
here
SOCIAL PROJECT
TRACKING TOOL
MapMyRUN is a free
desktop and mobile app
that integrates with the
Marathon with a Difference
online maps and
leaderboards for fun and
easy tracking of progress.

10.
LIVE ONLINE
MARATHON MAP
*not actual Marathon Map

11.
LIVE ONLINE
LEADERBOARDS
*not actual Marathon Map

12.
LIVE LEADERBOARD
BY TEAMS / SCHOOLS
*not actual Marathon Map

13.
LIVE FUNDRAISING
BY INDIVIDUAL
*not actual Marathon Map

14.
COMMUNICATIONS COMPONENTS
Healthy Living
▸ List of activities
and fun things to
do as prepared by
GC City Council’s
Active & Healthy
Living.
Goal Setting
▸ Simple planning
exercises so
kids can learn
the value of
setting &
achieving goals.
Maths Teasers
▸ Relevant maths
quizzes for kids
to make real life
calculations
that tie back to
fitness and
achieving goals.
Gratitude Exercises
▸ Worksheets
designed to
help children
appreciate the
joy of what
they “do have”
and “can do”.
Recognition
▸ School
newsletter
template for
updates
▸ Certificate of
Completion
▸ Leaderboard
Tally
Injury Awareness
▸ Short videos
and written
stories for
teachers to
share with
children about
impact on
children and
families with
Kids Safe.

15.
CHILDREN CAN
MAKE A DIFFERENCE
“Hi, I’m running a
marathon to raise
funds for critically
injured children.
Will you please
sponsor me $1 for
every kilometre

16.
SOPHIE’S VIDEO MESSAGE
Sophie Delezio
will be sending
personalised
thank you and
encouragement
messages to
participating
schools.

17.
ARE YOU READY TO JOIN US?
ANY QUESTIONS?
You can find us at…
Scott Groves
Day of Difference Ambassador
Creator Marathon with a Difference
scott@dayofdifference.org.au
0412 953 079
Julie Englefield
Day of Difference,
Head of Fundraising
julie@dayofdifference.org.au
0426 296 050