David Drodge presents 3 easy steps to defending your online personal brand without much effort.

1. Defending Your Personal Brand Online in 3 easy steps by David Drodge Search Expand your profile Follow-up

2. Search Google for your name „Google yourself“ – a „vanity search“ By searching on Google you determine your starting point (in most markets) I‘ve got 3 of the top 5 positions for my name “57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006 “ Pew Internet Study 2010 http://www.pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx

3. Expand your profile The more sites that you are present on, the better especially the big social media sites If you don‘t want to be too active, concentrate on sites where you can easily be passive like Google+ and Linkedin. Youtube and Slideshare are great if you have something to share

4. Follow-up Search Google again (in about a month) to see what effect your efforts have had If you‘ve seen no change then you‘re going to need to step-up your activity Set-up more social accounts Become active on social media http://www.slideshare.net/shwibbs/keynote-boston-university Buy advertising on Google search results This can be done directly on Google Adwords (even Facebook is doing it on my name – see the 1st slide)

5. David Drodge Online marketing professional with 16 years experienceand a MSc Marketing - delivering measureable results (online sales & qualified leads) in global roles at blue chip companies (like Sony, Opodo, Wood Mackenzie, & Syngenta). http://about.me/david_drodge