1. The Buyer’s Journey

2. How do you
YOUR
customer’s
buy?

3. The active research
process a buyer goes
through leading up to a
purchase
- hubspot

5. We Buy Things Differently
$$$

6. Factor #1
COST

7. We Sell to Different Buyers

8. Factor #2
CONSUMER

9. Who Is Your Customer?
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10. We Sell to Multiple People

11. Factor #3
PROCESS

12. How Does Your Customer Buy?
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13. OK. Now What?
- You

14. Next Steps?
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15. Thanks!